Social media analytics must not be bound by the walled gardens and propriety metrics of our platform partners. Aligning analyses across digital marketing channels to deliver relevant channel-specific and cross-channel metrics and insights is the only way forward.

After this session, you’ll be able to:

  • Identify key social media metrics and relate them to additional business-critical KPIs
  • Look beyond the primary social media channels of Facebook, Instagram, Twitter, etc. to identify the impact of social review sites on business outcomes
  • Generate a game plan to create key stakeholder engagement in order to drive the success of your integration efforts throughout the marketing organization