Few businesses invest in content because it is viewed as a top-of-funnel marketing strategy. But, content has the power to meaningfully impact the bottom line of your business. How do you make content convert? How can you grow your business with the stories you tell on various platforms and mediums?

At the end of this session, you’ll be able to:

  • Understand the #1 reason content doesn’t convert for most companies
  • Launch a content marketing program with no budget
  • Develop new tools for measuring your content strategy success the right way