Have you been “doing” content marketing for a while now but not seeing substantial results? The reason why comes down to one simple fact: you’re making some key mistakes which are preventing you from being successful.
Join Shana Sullivan, Project Manager and Trainer at Vertical Measures, for a session that will dive into the current state of the industry, and why research claims that the practice of content marketing has entered into a “trough of disillusionment.” Learn how to combat downslides in your content marketing program and learn effective ways to revamp your strategy.
After this session, you’ll be able to:
- Perform deep content topic ideation to capture organic traffic
- Shift your strategy to adopt agile methodologies
- Use a Hub & Spoke content model
- Understand why search engine optimization is more critical than ever
Learn how to move past pressing “Publish” on content that doesn’t move the needle, and learn strategies to catapult your results and see just how potent content marketing can be for your business.