The internet is emotional. It promises a of ideas, attitudes, and opinions. But tapping into emotion requires a deep engagement with how to measure emotion, and a scientific perspective in an area where science has yet to achieve consensus: what emotions are. This session examines both the technical problems of data acquisition and analysis, and maps the scientific terrain on the study of emotion. After this session you’ll be able to:

  • Assess the state of computational approaches to emotional sensing in both hardware and software modalities.
  • Better understand the scientific complexities of measuring human emotion.
  • Develop a perspective on computational approaches to emotional sensing.
  • Build a concrete action plan for integrating emotional intelligence into your marketing strategies