There are major shifts in the way consumer and business buyers make purchases today. The customer journey for digital natives combined with disruption and disintermediation in traditional sales and marketing channels is forcing manufacturers, distributors and retailers to accelerate their investments in digital commerce. This session explores the causes for this shift in more detail and presents 5 key strategies to consider to better serve your customers, increase your revenue, and gain competitive advantages.

At the end of this session, you’ll be able to:

  • Understand what’s driving change in consumer and business buyers
  • List key metrics and their impact on your customers’ path to purchase
  • Determine investments you can make to gain competitive advantages
  • Explore potential impacts on your bottom line and the digital maturity of your organization