Brands are always looking for the next hottest thing to wow their customers. VR and AR have become buzzwords thrown around to win projects and check the boxes for corporate, but the fact is these are REAL technologies which can provide REAL value and measurable engagement. This talk breaks down when to use VR versus AR and what types of AR work best in various situations to not only wow your clients but provide meaning data and reporting to increase lead generation and sales.

At the end of this session, you’ll be able to:

  • Create effective and influential augmented reality content for your customers and prospects
  • Choose and implement augmented the most appropriate reality technologies to create innovative experiences
  • Understand how to benefit from branded user generated content on social