What do email marketers and successful bakers have in common? They start with a tried and true recipe for success! Between deciding who your recipients are, what messaging you’ll use, and when to send, there are plenty of opportunities for both triumph and tribulation. Join us as we cover the recipe for a solid email foundation, share real inbox examples from our customers, and discuss tips to make your subscribers hungry for more.

At the end of this session, you’ll be able to:

  • Build your recipient list and segment strategically
  • Create the most compelling email copy and design
  • Optimize your message with the ingredients pack the biggest punch
  • Discover and implement new, advanced email testing strategies
  • Avoid common mail marketing mistakes