It’s said that with each new piece of content you create, 20% of your time should be spent on creation and 80% should be spent on promotion. While those percentages may be debatable, the truth is that most companies rely mostly on the content to promote itself. Aside from the most common practices of emailing your audience, posting on social and relying on good ‘ole SEO, there are several tactics that you should consider to give your content the additional attention it deserves.
After this session, you’ll be able to:
- Think beyond the basics of promoting your content
- Better understand the vast number of opportunities to amplify your content
- Identify the secret techniques of the content marketing experts driving the most traffic