Marketers understand the power that great content has to pull in an audience and grow a business. But when you’re faced with a blank page and a big goal for the reach of your next content campaign, it can be hard to know where to start. We’ve all read coverage of campaigns that go viral, and many of us have even participated by sharing content that ends up making a huge splash online. But what makes content worth sharing? Are there stable attributes that you can apply to your next campaign? In this session, we’ll discuss 12 principles and guidelines for creating contagious and viral-worthy content that grabs attention, grows your brand, and expands the top of your marketing funnel.
At the end of this session, you’ll be able to:
- Define “viral” and understand why you’re struggling to get your content noticed and shared organically
- Craft content that not only showcases your product, but that also EXCITES your audience.
- Use the same framework to help you grow your traffic and engagement exponentially