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Pre-event Monday, July 16

10:00 am - 4:00 pm

Integrated Advanced Social Media Marketing

Masterclass
  • Michelle Stinson Ross, Apogee Results
  • Michelle Stinson Ross
  • Auditing Your Current Social State of Affairs: Learn how to quickly and quantifiably evaluate existing organic and paid social media marketing activities and determine how to best adjust budget and recourses for more business benefit
  • Setting Social Strategy: Learn to identify goals, avoid shiny object syndrome, and focus on driving meaningful impact for your organization
  • Purposeful Content Distribution: Learn how to work with Content, Search, and PPC to leverage and package content created for various purposes and put them in front of the right audiences at the right time.
    – We will dig deep into understanding audience/customer/influencer personas and how they are translated into paid audience targeting.
    – We will also delve into how to use creative elements to package content for the various social channels.
  • Measuring Impact: Close the marketing feedback loop. Learn how to measure advertising spend, user engagement, and how social traffic impacts other aspects of digital marketing
  • Scaling Your Efforts: Identify the right tools for your team (or yourself!) to get organized, streamline your social media management processes, and boost results
  • What’s Next: Identify future trends to help your brand or organization get and stay ahead of the curve
Included with Platinum Passes, upgrade required for Conference, Plus, & Premium Passes

Google Analytics: Measure What Matters and Master Visitor Behavior in Your Marketing

Masterclass
  • Thom Craver, CBS Interactive
  • Thom Craver
  • The most effective goal-focused social strategies for your business
  • Better understanding of how your web traffic and customer behaviors correlate to your organization’s business objectives
  • More effectively leveraging and packaging Content, Search, and PPC in your social strategies
  • Understanding your audience/customer/influencer personas better and translating those into better paid ad campaigns
  • Staying up to date with the ever-changing trends, algorithms, and tools impacting your social engagement
  • Streamlining your social media management processes, scaling effortlessly, and boosting results
  • Creating tighter, higher converting goals and funnels
  • More in-depth understanding of your site visitor data and behaviors
  • Understanding and utilizing the attribution modeling methods that will impact your marketing the most
  • Advanced segmentation tips for turning standard metrics into game-changing KPIs
Included with Platinum Passes, upgrade required for Conference, Plus, & Premium Passes

5:00 pm - 6:30 pm

Digital Summit Pre-Party, Hosted by Brandfolder

Before we kick up our heels for the main Digital Summit event, join us for the official Pre-Party. We’ll be gathering at the Rhein Haus Denver – for local craft beers & networking with Denver’s diverse community of business builders and innovators.

Attendees registered for Digital Summit Denver are invited to come enjoy few beverages and mix & mingle with fellow attendees, speakers, sponsors, and more from the Denver digital community!

Space is limited and a free RSVP is required.

Sponsored by: Brandfolder Logo

Day 1 Tuesday, July 17

8:30 am - 12:30 pm

SEO of Today: What Really Moves the Needle

AM Workshop
  • Mindy Weinstein, Market MindShift
  • Mindy Weinstein
  • Identify technical issues on your website that are hurting rankings and/or performance
  • Prepare for site migrations (including https) and re-designs
  • Uncover hidden gems in Google Analytics and Google Search Console
  • Find and pursue additional SERP opportunities, such as rich snippets, image and video results
  • Reverse engineer the top-ranking pages to better compete in SERPs
  • Structure the website to create themes
  • Develop a content strategy based upon topical density that drives traffic
  • Increase online publicity and brand awareness through SEO techniques
  • Create an SEO strategy that can be implemented in prioritized steps
  • Win over key executives with the right data and reporting
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • B2B
  • B2C
  • Search
  • Strategy

Develop a Facebook Advertising Strategy to Reach Your Best Prospects

AM Workshop
  • Susan Wenograd, Aimclear®
  • Susan Wenograd
  • Understand the differences between ad types, bidding optimizations, and ad placement
  • Fine tune your targeting to reach the best possible audience
  • Fit the newest types of ads into your marketing strategy
  • Create Instagram ads with the Facebook Ads Manager
  • Use the Facebook pixel works for tracking and retargeting
  • Split testing your ads and diving into the reports so you save money
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • Paid Advertising
  • Social

45 Tactics to Take Your Email from Zero to Hero

AM Workshop
  • Michael Barber, Godfrey
  • Michael Barber
  • Understand why email still matters to you and the people you’re trying to reach
  • Ensure your campaigns are making it to the Inbox
  • Learn how Internet Service Providers (ISPs) might be treating your campaigns
  • Know the similarities and differences for how B2B and B2C audiences consume email, convert from it, and how different design choices impact those conversions
  • Perform regular email audits which are crucial to email success
  • Make sure you’re tracking the metrics you should be and discover those you may not be or may not know about
  • Have some insight into what the future of email might look like
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • B2B
  • B2C
  • Email
  • Strategy

Conquering the Customer Journey with Content Marketing

AM Workshop
  • Shana Sullivan, Vertical Measures
  • Shana Sullivan
  • Understand why it’s vital to create content that resonates with your audience at different parts of the customer journey
  • Strategize, ideate and create user-focused content infused with SEO best practices that beats the competition in search and beyond
  • Know where, when and how to amplify your content in a way that encourages engagement and progression through the customer journey
  • Combine and leverage traditional and digital marketing to increase your audience reach and engagement
  • Use content marketing as a business asset and create revenue with your audience
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • B2B
  • B2C
  • Content
  • Strategy

Main Conference

1:15 pm - 2:10 pm

Opening Keynote

Keynote
  • Chelsea Handler, Comedian, Author, Producer
  • Chelsea Handler

Through her books, stand-up comedy and television series, Chelsea Handler has developed a loyal and passionate community. Reflecting on the ever-evolving entertainment industry, Chelsea will share some of the strategies she’s used to form authentic connections with her fan base. This keynote talk will take a candid look at how to bring storytelling to life through humor, emotion and creativity.

2:30 pm - 3:00 pm

We Have Liftoff: Transformational Open Innovation and Crowdsourcing

  • Jason Crusan, NASA
  • Jason Crusan
  • Understand NASA’s Human Spaceflight strategy and technical challenges
  • Use open innovation to transform organizational problem solving
  • Replicate examples of approaches to open innovation in your own organization
  • B2B
  • B2C
  • Emerging
  • Strategy

Five Steps to Lifecycle Marketing Success

  • Menaka Shroff, Google
  • Menaka Shroff
  • Think beyond the basics of promoting your content
  • Better understand the vast number of opportunities to amplify your content
  • Identify the secret techniques of the content marketing experts driving the most traffic
  • Conversion
  • Strategy

Automating Operations to Grow Your Business

  • Juan Parra, Accelo
  • Juan Parra
  • Understand how automation can help you grow your business
  • Get your entire team working on one platform
  • Have the right data at the right moment to make better business decisions
  • Open new opportunities for your business by having utilization and profitability rates in real-time
  • Data
  • Strategy

Send Great Email: How to Truly Communicate, Captivate and Connect with Every Subscriber

  • Implement tips on how to avoid Spam filters
  • Effectively use the Subject line and Preheader text to encourage a subscriber to open your email
  • Understand why considering accessibility within your email design is critical to the success of your campaigns
  • Make quick and easy email code changes that will allow you to communicate, captivate and connect with your subscribers
  • Understand how Auditory technologies (Google Home, Amazon Alexa, etc.) are going to change the way we interact with email
  • B2B
  • B2C
  • Email
  • Strategy

Paid Social on Facebook & Instagram: Top 5 New Features

  • Todd Rose, Vail Resorts
  • Todd Rose
  • Create Facebook lead ads to help capture new customers
  • Build high quality custom & lookalike audiences using previous customer interaction
  • Cross the digital/physical bridge by tracking offline conversions and syncing that data with digital ads
  • Reimagine traditional KPIs and investigate the in-store visits metric
  • Data
  • Strategy

Rebranding: Making a 145-Year-Old Institution Not Only Relevant but Irresistible

  • Cynthia Round, Metropolitan Museum of Art
  • Cynthia Round
  • Excavate the essential, intangible truth of your brand
  • Understand how to “read between the lines” of your audience research
  • Better align your organization to deliver a 360-degree brand experience
  • B2B
  • B2C
  • Branding
  • Strategy

3:20 pm - 3:50 pm

How AI Will Let Us Be Marketers Again

  • Michael Trapani, IBM Watson Marketing
  • Michael Trapani
  • List how artificial intelligence is already changing marketers’ daily work
  • Understand what’s real about AI-powered marketing, today
  • Easily get started with AI-powered marketing
  • B2B
  • B2C
  • Data
  • Emerging

Technology’s Impact On Visual Storytelling Through Pre-Visualization

  • Chris Stover, DreamWorks Animation
  • Chris Stover
  • Understand the digital tools and techniques available to explore effective visual storytelling
  • Gain insight into hiring and casting for small, nimble, yet powerful, creative teams
  • Identify ways to control visual production costs while maximizing the creative output
  • Strategy

Constructing a Website Architecture that Supports Search Demand

  • Lauren Polinsky, Kimpton Hotels & Restaurants
  • Lauren Polinsky
  • Use keyword data to develop a website architecture based on searchers’ interests
  • Work collaboratively with Analytics and Paid Search Teams to target concepts most important to the overall business
  • Successfully present complicated data concepts to your C-Level Executives
  • Conversion
  • Search
  • Strategy

How To Build Your Community and Tribe Online and In Person

  • Mia Voss, Mia on the Go
  • Mia Voss
  • Build raving fans that are an asset to your company/organization
  • Create and nurture a tailor-made client base and a group of collaborators that will be win/win for all
  • Teach your colleagues & clients how to transact & interact well with you
  • B2B
  • B2C
  • Content
  • Social

User Journey to Social Good Action

  • Ashley Baldwin, DoSomething.org
  • Ashley Baldwin
  • Better prioritize data to collect when developing user funnels and create effective segments
  • Use data to understand your users across platforms and measure success
  • Better understand young people and their motivations regarding social action
  • Conversion
  • Data
  • Strategy

What’s Technically Wrong With Your Website?

  • Mindy Weinstein, Market MindShift
  • Mindy Weinstein
  • Diagnose common problems that can hurt your search rankings
  • Prioritize technical fixes based on the level of impact on the website
  • Communicate technical implementations to both the marketing and IT teams
  • Identify areas of quick wins and go get them!
  • B2B
  • B2C
  • Search

4:10 pm - 4:40 pm

Creating & Scaling Video Content

  • LeighAnna Webb, Indeed.com
  • LeighAnna Webb
  • Create a customized “”Video Menu”” that fits your audience and business needs
  • Make high-quality videos quickly with scalable templates to use regionally & globally
  • Optimize your video strategy and templates using past and present data
  • Content
  • Video

Five Key Traits for High Performing Marketing Organizations

  • Mathew Sweezey, Salesforce
  • Mathew Sweezey
  • Understand how progressive businesses leverage stretch budgets for marketing wins
  • Re-think marketing budgets based on growth stages of your business
  • More effectively use the power of agile workflows for content and email marketing
  • B2B
  • B2C
  • Strategy

(Art)ificial: How to Build a Brand in an A.I World

  • Anne Gherini, Affinity
  • Anne Gherini
  • Learn the AI advantage in building a great brand
  • See what work should be automated and what should be in human hands
  • Understand how to adopt some of these technologies without diluting humanity
  • Balance science and man in building better business relationships for you and your brand
  • B2B
  • B2C
  • Branding
  • Emerging
  • Strategy

Irresistible Emails – Inject New Life Into Your Email Marketing

  • Jillian Wohlfarth, SendGrid
  • Jillian Wohlfarth
  • Cite new subject line data—how many words should you use and are emojis ok or not ok?
  • Use unique tests to run to get to know your recipients better
  • Replicate examples of emails that leave subscribers wanting more
  • Understand what’s on the email horizon and how to stay ahead of the curve
  • B2B
  • B2C
  • Email

Leadership Branding and the Impact on Business

  • Lia James, Humanpredictions
  • Lia James
  • Leverage individual brands of your team to grow your business and elevate overall company brand
  • Use foundational action steps to building a recognizable leadership brand that gives you a competitive edge
  • Elevate your team’s strengths and build company brand value from the individualization
  • Maximize tying individualized leadership brands into a business plan
  • Branding
  • Strategy

How (and Why) to Bring Your Paid Search Advertising In-House

  • Ashlee Anderson, YETI Coolers
  • Ashlee Anderson
  • Build an airtight case to upper-management for why in-house is better (and how much money you will save).
  • Have a clear process ready for the transition.
  • Ensure ROAS gains once you’ve taken the reins on your AdWords accoun
  • Search
  • Strategy

5:00 pm - 5:30 pm

The Future of B2B Marketing: Think Like Disney and 6 Other Trends

  • Jon Lombardo, LinkedIn
  • Jon Lombardo
  • Understand why you should always stick with your old creative
  • Not be fooled by cheap media buys that are actually expensive
  • Explain why “Brand Newsrooms” are a horrible approach to content
  • Define why real-time marketing is one of the worst ideas in marketing
  • B2B
  • Strategy

Using Social Listening To Find The Next Big Thing

  • Jay Maldonado, MailChimp
  • Jay Maldonado
  • Understand various social listening tools (free and paid)
  • Use insights from social listening to fuel your digital strategies
  • Replicate successful examples of how insights can be used on a micro and marco level
  • B2B
  • B2C
  • Data
  • Social

Welcome to the Jungle: The Rise of Amazon Advertising

  • Wesley MacLaggan, Marin Software
  • Wesley MacLaggan
  • Leverage existing Amazon advertising formats and publisher services
  • Execute Amazon advertising strategies to stand out from the competition
  • Understand how other ad channels are contending with the “new kid on the block”
  • B2B
  • B2C
  • Strategy

Story Matters: How to Create Story-Based Content

  • Heather Pemberton Levy, Gartner
  • Heather Pemberton Levy
  • Create more engaging content to keep your audience engaged to consume more and return
  • Implement a repeatable process for crafting story-based content
  • Uncover customer insights to develop meaningful stories based on personas and buyer journeys
  • Map brand attributes to a distinctive brand voice
  • B2B
  • B2C
  • Content

How to Localize a Global Brand

  • Shilpa Rao, Molson Coors
  • Shilpa Rao
  • Maintain brand equity worldwide and structure global brand websites and social media
  • Develop the right amount of locally relevant content to drive sales
  • Avoid common audience targeting mistakes
  • Branding
  • Content
  • Strategy

Reuse, Recycle: How to Repurpose Your Content in 2018

  • Ashley Ward, SEMrush
  • Ashley Ward
  • Run a content audit to determine what the best types of content to recycle are
  • Follow the rules when reusing your content
  • Analyze and measure the effectiveness of this recycled content
  • Understand which tools will best help you find ROI on your reusable content
  • B2B
  • B2C
  • Content
  • Strategy

5:30 pm - 6:30 pm

Opening Reception

Day 2 Wednesday, July 18

8:30 am - 9:00 am

Your Users Will Reward You For Using Accelerated Mobile Pages (AMP)

  • Nicholas Whitaker, Google News Lab
  • Nicholas Whitaker
  • Understand why AMP was created and why it’s effective
  • Debunk common myths about AMP
  • Discover the power of AMP to create full-featured, beautiful websites
  • Define how AMP can be used well and used poorly
  • Incorporate AMP into your site, saving time and improving retention
  • Design
  • Mobile
  • UX

The Purposeful Brand

  • Stacy Minero, Twitter
  • Stacy Minero
  • Branding

Beyond Campaigns: Finding Success with B2B Influencer Marketing

  • Becca Taylor, Hewlett Packard Enterprise
  • Becca Taylor
  • Create compelling on-going value to your brand’s marketing engine through influencer marketing
  • Articulate who your brand should work with and why
  • Match your business goals to appropriate influencer outreach tactics (and measurements!)
  • Cultivate engagement opportunities that develop long-term influencer relationships
  • B2B
  • Content
  • Social
  • Strategy

Sustaining Top Performance in the Ever Changing World of Social Media

  • Bob Gearing, Socialbakers
  • Bob Gearing
  • Understand the complexities of today’s social media marketing landscape, and how to get the most out of it
  • Leverage new format types that bring the most value to your brand and campaigns
  • Develop personas within your audience and understand the content they engage with
  • Identify the right influencers to reach and engage your audience
  • B2B
  • B2C
  • Content
  • Social
  • Strategy

9:20 am - 9:50 am

Video Everywhere

  • Lindsy O’Connor, Adtaxi
  • Lindsy O’Connor
  • Understand how video fits into the larger marketing ecosystem
  • Leverage connected TV into your digital media mix
  • See how Facebook, YouTube, and online video improves conversions
  • Track the success of your video campaigns
  • Measurement
  • Social
  • Video

Business Storytelling: The Architecture Of Why People Will Care About Your Content

  • Robert Rose, Content Marketing Institute
  • Robert Rose
  • Understand the architecture of a great, fulfilling story and why audiences care
  • Develop the four pillars of the premise of your story, no matter how big or how small
  • Use seven straightforward questions to help develop your premise, and evolve the four pillars of your business story
  • Create an actionable check-list for the content you are creating to ensure you’re transforming good ideas into better stories
  • B2B
  • B2C
  • Content
  • Strategy

Digital to Physical: Connecting The Dots In An Omni-Channel World

  • Nicola Smith, REBEL & REASON
  • Nicola Smith
  • Gain a better understanding of consumer expectations around omni-channel
  • Understand best-in-class examples of brands connecting the dots to create powerful omni-channel experiences
  • Get a glimpse into where omni-channel is heading next as it converges with emerging tech like AI, chatbots, AR and IoT
  • Learn how to start connecting the dots for your brand
  • Strategy

The Digital Marketers Toolkit

  • Thom Craver, CBS Interactive
  • Thom Craver
  • List the types of marketing technology you need for success versus the ones that are nice to have
  • Understand how multiple facets of digital marketing work together
  • Learn tactics to help you maximize your technology’s performance
  • Sell you’re your executives on the benefits of using marketing technology
  • Conversion
  • Strategy

Partner with Non-Profits to Make a Difference in the World. It’s Good For Your Brand Too

  • Lisa Schlarbaum, Hope House of Colorado
  • Lisa Schlarbaum
  • Engage your employees in making a difference — according to generational perspectives (Millennials, Gen X, Boomers).
  • Identify a nonprofit that will provide an impactful partnership as well as digital marketing material.
  • Execute practical steps to leverage this digital marketing material in a way that further develops your brand.
  • Branding
  • Strategy

Data That Drives Email Marketing Relevance… and Revenue

  • Jessica Best, Barkley
  • Jessica Best
  • Determine if/which of your data ready is to power your email marketing program
  • Choose data to use in email that impacts the bottom line, a.k.a. bolsters email ROI
  • Integrate multiple data sources, from easy plug-ins to robust data power tools
  • Data
  • Email

10:10 am - 10:40 am

Beyond Excel: The Marketing Data Analytics Stack

  • Sam Fonoimoana, Stoke Analytics
  • Sam Fonoimoana
  • Allocate data sets to the appropriate system to assure proper reporting
  • Leverage the usefulness of your database
  • Select the right tools to build visualizations and reporting on top of your database
  • Data
  • Strategy

The Art and Strategy Behind An Effective Instagram Account

  • Quinn Tempest, Digital Strategy & Design Consultant
  • Quinn Tempest
  • List questions you need to answer in order to formulate an Instagram strategy
  • Use visual planning tips and tools to create your perfect grid
  • Research hashtags that will boost your engagement
  • Use Instagram stories to bring your brand to life
  • Implement strategies to convert your followers to leads and customers off of Instagram
  • B2B
  • B2C
  • Branding
  • Content
  • Conversion
  • Design
  • Social

Carve with a Scalpel: Building an Account Based Marketing Strategy in 6 Easy Steps

  • Steve Stewart, BMC Software
  • Steve Stewart
  • Determine if ABM is right for your company and product
  • Understand the foundations for ABM success: sales alignment, data insights, content relevance, and a multi-quarter mindset
  • Convince management why they should invest in ABM
  • Launch a 6 Step ABM Journey
  • B2B
  • Conversion
  • Strategy

Paying for SEO: A Method For Increasing Lead Volume By Over 300%

  • Garrett Mehrguth, Directive Consulting
  • Garrett Mehrguth
  • Understand the data that validates why you need to immediately execute this strategy
  • Identify third-party sites that rank well for your top queries
  • Implement 5+ tactics for maximizing the selected third-party sites so that they perform profitably
  • SEO

Developing Innovative Solutions for a Better Customer Experience

  • Scott Emmons, Neiman Marcus
  • Scott Emmons
  • Understand the key ingredients and see examples of successful innovation projects
  • Evaluate your consumer-facing technology stack
  • Develop practices to constantly discover and infuse innovation into your business strategy
  • Measure the ROI of current and prospective tech investments driving innovation in your business
  • B2C
  • Customer Experience
  • Strategy

How Best-in-Class Email Marketers Win the Inbox

  • Tom Sather, Return Path
  • Tom Sather
  • Know how companies achieve above average open and deliverability rates
  • Understand which email tactics are working (and which are not)
  • Improve your sending reputation and email deliverability
  • Leverage the right email technology and subscriber data
  • B2B
  • B2C
  • Email
  • Strategy

11:10 am - 11:40 am

Programmatic Evolved: Using Artificial Intelligence to Target, Measure, Convert, & Repeat

  • Brian Lahey, Genius Monkey
  • Brian Lahey
  • Move beyond reach, frequency & CPM
  • Use Artificial Intelligence (AI) to be a smarter marketer
  • Speak to the right now generation, understand your audience, & impact the bottom line with AI
  • Create heavy competition among publishers & networks to stretch your ad dollars in real-time
  • B2B
  • Content
  • Measurement
  • Social

10 Critical Factors for Success in Content Marketing

  • Shana Sullivan, Vertical Measures
  • Shana Sullivan
  • How to nail a short, yet effective strategy
  • How to perform deep content topic ideation to capture organic traffic
  • Magic of a Hub & Spoke content model
  • Why search engine optimization is more critical than ever
  • Content you are not producing but should
  • Learn how to move past pressing “Publish” on content that doesn’t move the needle, and learn strategies to catapult your results and see just how potent content marketing can be for your business.
  • Paid Advertising
  • Search

10 Steps to Make You a People-Based Marketing Rock Star

  • Kevin Layton, Data-Dynamix
  • Kevin Layton
  • Follow ten steps to achieve successful people-based marketing
  • Drive up to 5 times the average interaction vs. traditional online/in-app/social targeting
  • Reach beyond your customer list with deterministic targeting
  • Think beyond the identity resolution status quo
  • Deploy new people-based strategies
  • B2B
  • B2C
  • Conversion
  • Data

How to Hack Facebook’s New Algorithm Changes

  • Carlos Gil, Gil Media Co.
  • Carlos Gil
  • Know the types of content Facebook gives preferential treatment to
  • Implement strategies for boosting organic Facebook reach and engagement
  • Go outside of the box with tips and tricks to optimize how you post on Facebook
  • Create a valuable checklist to help you reclaim your fans on Facebook
  • Social
  • Strategy

Engaging in a Connected World With the Power of Audio

  • Gabe Tartaglia, Pandora
  • Gabe Tartaglia
  • Go screenless with the power of audio to make meaningful connections with consumers.
  • Leverage the passion point of music without needing a “music strategy” or “music budget”
  • Understand the role that music and personalization plays in the most memorable advertising campaigns
  • B2B
  • Emerging
  • Mobile
  • Social
  • Strategy

The SEO Process That Will Grow Your Business

  • John Doherty, GetCredo.com
  • John Doherty
  • Speak eloquently about the importance of SEO initiatives to executives and other marketers
  • Identify your company’s biggest opportunities with SEO around website content, keyword research, and external links
  • Identify your company’s traffic and revenue potential if you invest in SEO
  • Understand how SEO ties into the broader marketing funnel
  • Search

12:00 pm - 12:30 pm

Supercharging Marketing & Sales Alignment with Three, Actionable Tactics for Database Management

  • Anna Fisher, ZoomInfo Inc
  • Anna Fisher
  • Identify the data types needed to create accurate buyer personas and personalize your sales and marketing communication strategy
  • Understand the quantifiable value contact and account data brings to your understanding of your buyer
  • Ensure and leverage clean data in your database management strategy
  • B2B
  • Conversion
  • Data

Bloody Hell! And Other Marketing Truths My British Mum Taught Me

  • Michael Barber, Godfrey
  • Michael Barber
  • Understand why email still matters to you and the people you’re trying to reach
  • Ensure your campaigns are making it to the Inbox
  • Learn how Internet Service Providers (ISPs) might be treating your campaigns
  • Know the similarities and differences for how B2B and B2C audiences consume email, convert from it, and how different design choices impact those conversions
  • Perform regular email audits which are crucial to email success
  • Make sure you’re tracking the metrics you should be and discover those you may not be or may not know about
  • Have some insight into what the future of email might look like
  • Strategy

Is it Time for Scrum to Scram? Alternative Agile Frameworks to Keep Marketers Sane

  • Andrea Fryrear, AgileSherpas
  • Andrea Fryrear
  • Understand why marketing teams are notorious for breaking Scrum sprints
  • Use the 6 core practices of Kanban, and how they can reveal hidden problems in your workflow
  • Combine Scrum and Kanban to form Scrumban, a powerful hybrid approach that marketers love
  • Get started down the Agile path in a simplified way that takes hours, not days
  • B2B
  • B2C
  • Strategy

Facebook Ads: Mastering the Power of the Demographic Fire Hose

  • Susan Wenograd, Aimclear®
  • Susan Wenograd
  • Know how to translate your customer journey into the structure of Facebook advertising
  • Understand tracking, optimization, and bidding strategies
  • Distinguish between the campaign types and creative possibilities, and how/when to use what type
  • Find new ways to leverage your existing customers and fans to acquire new ones
  • Paid Advertising
  • Social

Humanizing the Customer Experience in the Digital Age

  • John Hnanicek, the Vitamin Shoppe
  • John Hnanicek
  • Understand current consumer expectations and apply those learnings to the digital shopping experience
  • Understand why peer-to-peer engagement is vital to the progression of digital marketing
  • Bring a tactical approach to creating customer-centricity across digital platforms
  • Use analytics to personalize the customer decision journey
  • B2C
  • Customer Experience
  • Data
  • Strategy

Maximizing Your Internal Resources to Create Journey-Based Programs

  • Laura Price, Weight Watchers
  • Laura Price
  • Determine when your organization should become self-service
  • Plan & execute a technology transition that enables a self-service marketing team
  • Select vendors that enable journey-based programs
  • Rapidly skill teams to plan, launch, and measure their projects in a new tool
  • Strategy

12:50 pm - 2:05 pm

Lunch Keynote

Keynote
  • Rand Fishkin, SparkToro
  • Scott Dikkers, The Onion
  • Rand Fishkin
  • Scott Dikkers

2:25 pm - 2:55 pm

Mobile: Why Customers Are Addicted (And What Marketers Can Do About It)

  • Erin Everhart, Home Depot
  • Erin Everhart
  • See how mobile has changed the way customers shop and what marketers can do about it
  • Understand the psychology to what makes mobile (and the content on it) so addictive
  • Add marketing tactics to your toolkit to help you better reach (and convert) your customers
  • Better position mobile media as a revenue-generating channel within your media mix
  • Mobile
  • Strategy

The Rise of the Dynamic Brand: Why Should You Consider Dynamic Branding

  • Luke Beatty, Brandfolder
  • Luke Beatty
  • Understand why more and more brands are going dynamic and what they are getting in return
  • Takeaway the core considerations to make when expanding your brand identity
  • Navigate the logistical challenges associated with this change
  • Measure the success of a dynamic brand
  • Branding
  • Strategy

Double Your Provable Returns from Paid Digital Media

  • Bill Leake, Apogee Results
  • Bill Leake
  • Learn and implement many of the best hacks and tricks used by top performers to optimize their spend
  • Deploy campaigns that lean into, take advantage of, and enhance your existing marketing efforts
  • Identify the signs of mis-managed campaigns
  • Move to an agile, high-performance, digital media culture of excellence
  • B2B
  • B2C
  • Paid Advertising

The Power of Video: Integrate Video Creative into Your Social Media Strategy

  • Nik Scott, University of Denver
  • Nik Scott
  • Identify the opportunities in your brand and marketing strategy where video will have the greatest impact
  • Create a concrete, actionable plan for integrating video into your social media strategy for the whole team to get excited about
  • Understand the breadth of social media video platforms available to you and choose the right tools for you
  • Social
  • Video

Make Podcasting Your Most Powerful Form of Content Marketing

  • Carey Green, PodcastFastTrack.com
  • Carey Green
  • Know without a doubt if podcasting is a good fit for you / your brand
  • Have a clear road map of the topics and value you will provide to your podcast listeners
  • Take the first steps to launching your podcast in the next 4 weeks
  • B2B
  • Content
  • Conversion
  • Social
  • Strategy

Attaining the Reach through Content and Influence Marketing

  • Juanika Dildy, Ladypreneur® Academy
  • Juanika Dildy
  • Engage influencers to drive marketing momentum
  • Create accountability for sales and promotion results
  • Build collaborative channels, funnels, and metrics to drive income
  • B2C
  • Content
  • Social
  • Strategy

3:10 pm - 3:40 pm

CRM Technology is Critical to the Customer Journey

  • Adam Rugel, Conde Nast
  • Adam Rugel
  • Use your CRM platform to connect customer data and map user journeys
  • Automate personal interactions with your customers to increase sales
  • Implement a framework developing a short-term strategy that compliments the long-term business goals
  • Successfully work with stakeholders in a matrixed organization
  • Conversion
  • Data
  • Strategy

Think Like A Fan: Create Relatable Content, Insight Meaningful Interactions and Activate Your Community of Fans

  • Brian Fanzo, iSocialFanz
  • Brian Fanzo
  • Understand how the latest news feed changes impacts organic reach and Facebook Ad spend
  • Build a content strategy from the fans perspective focusing on creating “participatory content” targeted at an active audience rather than social spectators
  • Implement employee advocacy and influencer relation programs that create social media conversations and drive organic reach of content on social media
  • Content
  • Social
  • Video

Why 80% of Marketers are Failing with Display, and How to Fix it Fast!

  • Jeremy Hudgens, Genius Monkey
  • Jeremy Hudgens
  • Better understand your customers’ journeys, and how they should be applied to your strategy
  • Recognize how display advertising fits into your overall marketing strategy
  • Utilize Google Analytics and other tools to measure the metrics that matter
  • Optimize your ad spend and improve your ROI
  • Paid Advertising
  • Strategy

Secrets Flat Out Stink – Let’s Reveal the Best Kept Secrets to Email Optimization

  • Mike Madden, Marketo
  • Mike Madden
  • Know when/where to introduce personalization in the buyer’s journey
  • Craft the best email templates for maximum subscriber engagement
  • Map the right content, to the right subscriber, at the right time, backed by real data
  • B2B
  • B2C
  • Data
  • Email

3:55 pm - 4:25 pm

The Internet Ended the Traditional Purchase Funnel

  • Matt Ingwalson, Heinrich
  • Matt Ingwalson
  • Replace your sales funnel with a more relevant content ecosystem
  • Design different ecosystems for awareness and conversion
  • Brainstorm new ways to introduce your brand into social conversation
  • Conversion
  • Strategy

Building Teamwork to Achieve Innovative Results

  • Mitch Lowe, Netflix
  • Mitch Lowe
  • Get your team to collaborate quickly and synergized to drive innovation
  • Create a culture that supports productive innovation
  • Learn how Mitch led innovation at Netflix, Redbox and MoviePass and apply similar approaches
  • Strategy

Evolving to a Holistic Approach to Grow Engagement and Conversions

  • Samantha Iodice, Consultant
  • Samantha Iodice
  • Execute an effective customer experience discovery
  • Employ data to identify cross-channel opportunities
  • Expand your digital blueprint to evolve towards 1:1 customer journeys
  • Apply advanced learnings from to grow engagement and ROI
  • B2B
  • B2C
  • Data
  • Strategy

How to turn $8,000 in Facebook ads into $500,000 in revenue with one change

  • Marc Babin, The Westin Grand Cayman
  • Marc Babin
  • Confidently develop the knowhow to revamp how you tell your companies story through social
  • Re-think your social media ads and current spending strategy
  • Develop a stronger case for more social ad budget
  • Paid Advertising
  • Social

4:40 pm - 5:10 pm

Closing Keynote

Keynote
  • Dave Isbitski, Chief Evangelist, Amazon
  • Dave Isbitski

5:10 pm - 6:00 pm

Closing Reception