Agenda

Session Filters

Day 1 Monday, July 16

Full Day Interactive Workshops

With deep dives into your choice of:

Day 2 Tuesday, July 17

  • July 17
  • 8:30 am - 12:30 pm
  • Stage 1
  • Pre-Conference
  • Understand why it’s vital to create content that resonates with your audience at different parts of the customer journey
  • Strategize, ideate and create user-focused content infused with SEO best practices that beats the competition in search and beyond
  • Know where, when and how to amplify your content in a way that encourages engagement and progression through the customer journey
  • Combine and leverage traditional and digital marketing to increase your audience reach and engagement
  • Use content marketing as a business asset and create revenue with your audience
Show Session Description
  • July 17
  • 8:30 am - 12:30 pm
  • Pre-Conference
  • Identify technical issues on your website that are hurting rankings and/or performance
  • Prepare for site migrations (including https) and re-designs
  • Uncover hidden gems in Google Analytics and Google Search Console
  • Find and pursue additional SERP opportunities, such as rich snippets, image and video results
  • Reverse engineer the top-ranking pages to better compete in SERPs
  • Structure the website to create themes
  • Develop a content strategy based upon topical density that drives traffic
  • Increase online publicity and brand awareness through SEO techniques
  • Create an SEO strategy that can be implemented in prioritized steps
  • Win over key executives with the right data and reporting
Show Session Description
  • July 17
  • 2:45 pm - 3:15 pm
  • Stage 1
  • Excavate the essential, intangible truth of your brand
  • Understand how to “read between the lines” of your audience research
  • Better align your organization to deliver a 360-degree brand experience
Show Session Description
  • July 17
  • 2:45 pm - 3:15 pm
  • Stage 4
  • Think beyond the basics of promoting your content
  • Better understand the vast number of opportunities to amplify your content
  • Identify the secret techniques of the content marketing experts driving the most traffic
Show Session Description
  • July 17
  • 2:45 pm - 3:15 pm
  • Stage 5
  • Determine how to think about and interpret predictive models
  • Understand what metrics should be used to evaluate these models
  • Choose what variables are best to fed into the model
  • Use the output along with your CRM to improve the customer experience
Show Session Description
  • July 17
  • 3:35 pm - 4:05 pm
  • Stage 2
  • Develop an actionable brand experience for your target demographic in order to drive conversion and brand loyalty
  • Better understand the importance of social media engagement vs social media following
  • Comprehend the importance of influencers to brand experiences and conversions
  • Recognize strategic brand partnerships that lead to great brand experience
Show Session Description
  • July 17
  • 3:35 pm - 4:05 pm
  • Stage 3
  • Better understand the value of SMS messaging for customer retention
  • Utilize data to inform segmentation of your lists and create effective user journeys
  • Develop a concise and actionable long term engagement strategy
  • Learn about messaging tools that you can use to put your plan into action
Show Session Description
  • July 17
  • 3:35 pm - 4:05 pm
  • Stage 4
  • Think beyond the basics of promoting your content
  • Better understand the vast number of opportunities to amplify your content
  • Identify the secret techniques of the content marketing experts driving the most traffic
Show Session Description
  • July 17
  • 3:35 pm - 4:05 pm
  • Stage 5
  • Know where to start for attribution modeling and omni-channel analytics
  • Be aware of the political, legal, and data wrangling roadblocks
  • Understand the landscape of vendors and effort for building internally
  • Use statistical models and analytics for actioning upon omni-channel data
Show Session Description
  • July 17
  • 4:25 pm - 4:55 pm
  • Stage 1

The need to be a better marketer is apparent, but what makes you better? Brand new research from 7,000 marketers from around the world answers this very question. For the first time, we now know the difference between a high performer and an underperformer.

Show Session Description
  • July 17
  • 4:25 pm - 4:55 pm
  • Stage 2
  • Utilize turnkey solutions through innovative targeting tactics and technology
  • Identify the data most vital to marketers and their businesses (1st, 2nd, 3rd, declared data and inferred data, etc.)
  • Understand how to best collect, capture and harness that data for smarter marketing
  • Create and execute a thoughtful data strategy
Show Session Description
  • July 17
  • 4:25 pm - 4:55 pm
  • Stage 3
  • Define experiential marketing, as well as tactics and uses
  • Explain augmented reality and image recognition
  • Replicate how top brands use these powerful tools by viewing 4 video case studies
  • Integrate your team with strategic technology partners in this space
Show Session Description
  • July 17
  • 4:25 pm - 4:55 pm
  • Stage 4
  • Create a customized ""Video Menu"" that fits your audience and business needs
  • Make high-quality videos quickly with scalable templates to use regionally & globally
  • Optimize your video strategy and templates using past and present data
Show Session Description
  • July 17
  • 4:25 pm - 5:25 pm
  • Stage 5
  • Leverage individual brands of your team to grow your business and elevate overall company brand
  • Use foundational action steps to building a recognizable leadership brand that gives you a competitive edge
  • Elevate your team's strengths and build company brand value from the individualization
  • Maximize tying individualized leadership brands into a business plan
Show Session Description
  • July 17
  • 5:15 pm - 5:50 pm
  • Stage 2
  • Understand the evolution of artificial intelligence and why a human's role is now more important
  • Know what channels to optimize for building deeper relationships with your customers
  • Leverage AI and big data to build a human connection
  • Determine where a human can't be replaced...and when they should (and what to do about it)
Show Session Description
  • July 17
  • 5:15 pm - 5:45 pm
  • Stage 3
  • Diagnose common problems that can hurt your search rankings
  • Prioritize technical fixes based on the level of impact on the website
  • Communicate technical implementations to both the marketing and IT teams
  • Identify areas of quick wins and go get them!
Show Session Description
  • July 17
  • 5:15 pm - 5:45 pm
  • Stage 5
  • Understand how organizations have prospered because they’ve adapted to Tactical-Strategic UX mindset
  • Advocate for and strengthen the concept of user experience within your company
  • Obtain strategic buy in for user experience from management
  • Bring UX practitioners and management together to further empower the concepts and advancement of user and customer experience
Show Session Description

Day 3 Wednesday, July 18

  • July 18
  • 8:30 am - 9:00 am
  • Stage 1
  • Understand the role of podcasts in content marketing strategy
  • Determine metrics for success
  • Learn what you should be podcasting about (and what to avoid)
  • Be prepared for the investment you’ll need to make in order to be successful
Show Session Description
  • July 18
  • 8:30 am - 9:00 am
  • Stage 2
  • Identify the common business process pitfalls that lead to boring content and how to avoid them
  • Understand the importance of tying business needs and brand truths to consumer passion points and platform expectations
  • Describe how deep consumer insight methodologies such as digital ethnography and in-context interviewing lead to rock-solid content strategy
  • Describe how strategic planning techniques such as narrative mapping and agile creative briefs lead to compelling content
  • Create their own process for developing effective, consumer-centered digital and social content
Show Session Description
  • July 18
  • 9:20 am - 9:50 am
  • Stage 3
  • Effectively communicate your market position
  • Deliberately guide prospects through key pages and decision points to the right actions
  • Use a detailed, reliable system for holding all design decisions accountable to marketing goals
Show Session Description
  • July 18
  • 10:10 am - 10:40 am
  • Stage 1
  • Understand the architecture of a great, fulfilling story and why audiences care
  • Develop the four pillars of the premise of your story, no matter how big or how small
  • Use seven straightforward questions to help develop your premise, and evolve the four pillars of your business story
  • Create an actionable check-list for the content you are creating to ensure you’re transforming good ideas into better stories
Show Session Description
  • July 18
  • 10:10 am - 10:40 am
  • Stage 3
  • Look at visual and interactive signals to build trust in the experience and product
  • Asses designs for how the viewer will trust their visual and interactive messages
  • Look at a product's long term success based on trust, rather than short-term profit gains
Show Session Description
  • July 18
  • 10:10 am - 10:40 am
  • Stage 4
  • Understand the importance of Customer Lifetime Value (CLV)
  • Identify the consumer actions that create value for your business
  • Implement a framework for measuring CLV across various consumer actions for your business
  • Leverage CLV data to drive new, valuable users to your app experience through Machine Learning
Show Session Description
  • July 18
  • 11:10 am - 11:40 am
  • Stage 2
  • Effectively optimize your site to combat Google’s ever-changing algorithm and land on top of the search results.
  • Understand how the popular opinion on paid media view has changed and how to beat your competitors for the bid
  • Get your SEO and Paid teams working together towards the same goal
  • Build and grow your own audience and leverage it for real revenue growth
Show Session Description
  • July 18
  • 11:10 am - 11:40 am
  • Stage 3
  • Comprehend why it’s important to think mobile-first
  • Develop a cohesive strategy to making a mobile-first shift
  • Understand what areas still need desktop attention
  • Decide what marketing channels to ditch and which to double down
  • Discover new technologies that can help your company compete in a mobile landscape
Show Session Description
  • July 18
  • 12:00 pm - 12:30 pm
  • Stage 5
  • Evaluate and implement emerging technologies
  • Understand how AR, VR and chatbots have positively impacted the Warriors’ fan experience
  • Replicate how the Warriors have implemented the technology
Show Session Description
  • July 18
  • 12:50 pm - 1:55 pm
  • LUNCH KEYNOTE
Show Session Description
  • July 18
  • 2:15 pm - 2:45 pm
  • Stage 3
  • Understand the key ingredients and see examples of successful innovation projects
  • Evaluate your consumer-facing technology stack
  • Develop practices to constantly discover and infuse innovation nto your business strategy
  • Measure the ROI of current and prospective tech investments driving innovation in your business
Show Session Description
  • July 18
  • 2:15 pm - 2:45 pm
  • Stage 5
  • Learn and implement many of the best hacks and tricks used by top performers to optimize their spend
  • Deploy campaigns that lean into, take advantage of, and enhance your existing marketing efforts
  • Identify the signs of mis-managed campaigns
  • Move to an agile, high-performance, digital media culture of excellence
Show Session Description
  • July 18
  • 3:05 pm - 3:35 pm
  • Stage 2
  • Version your video content to appeal to disparate groups such as, lines of business, industries, and net new vs. customers
  • Create video content that can be adapted to co-marketing with various groups such as, partners, ABM customers, and“Must Win” account pursuits
  • Distill video into both gated and ungated content
Show Session Description
  • July 18
  • 3:05 pm - 3:35 pm
  • Stage 4
  • Create and use events to understand user behavior
  • Use a tag manager to measure events, goals and other data points
  • Track people, not disjointed sessions, using existing site data
Show Session Description
  • July 18
  • 3:05 pm - 3:35 pm
  • Stage 1
  • Creating consistency and refreshing brand look and feel
  • Evolving the voice to be more conversational
  • Creating video content to share the ‘why’
Show Session Description
  • July 18
  • 3:55 pm - 4:25 pm
  • Stage 2
  • Know what, and why, your customers are expecting a “relationship” from marketing efforts
  • Understand the power of flexible, structured content and how it is critical to the success of your omni-channel marketing efforts
  • Replicate real life examples of campaigns using the latest tools and channels, combined with creativity and flair
  • Align your content acquisition and creation to the needs of the channel
  • Understand why it is important to tell an experience, not a story
Show Session Description
  • July 18
  • 3:55 pm - 4:25 pm
  • Stage 5
  • Better understand how to incorporate augmented reality into consumer activations
  • Use your existing content in new immersive environments
  • Understand the design and consumer interfaces can make or break your marketing campaign
Show Session Description
  • July 18
  • 4:40 pm - 5:10 pm
  • CLOSING KEYNOTE
Show Session Description
  • July 18
  • 5:10 pm - 6:00 pm
  • CLOSING RECEPTION
Show Session Description