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AM Workshops Workbooks

Thanks for choosing to attend one of our workshop intensives at Digital Summit Denver! You’re welcome to attend any of the four workshops.

The workshops include an online interactive workbook to use during the workshop which will allow you to walk through exercises, and personalize the information you learn to your company or brand.

Please download the workbooks (click on the buttons below) to the laptop or tablet device you plan to bring with you to the event. Be sure to download them prior to the event to save time (and WiFi bandwidth) on site. The workbooks will be used during the workshops so you’ll want to have them with you to get the most out of the presentation.

Forget Everything You Know About Email Marketing
Creating Foolproof Content Marketing that Customers Love
Beyond Personas and the Customer Journey: The Next Step for CX Success
Become an SEO Rock Star: Actionable Strategies, Tactics & Tools

You’ll need to download Adobe Reader in order to view and interact with the files properly.

Day 1 Tuesday, June 25

8:30 am - 12:30 pm

Forget Everything You Know About Email Marketing

AM Workshop
  • Jen Capstraw, Iterable
  • Jen Capstraw
  • List the components of a complete email program
  • Determine email best practices worth busting
  • Implement The Goldilocks Zone: A practical path to personalization
  • Break free of batch ‘n blast
  • Know when to just say no to A/B testing
  • Name the essential components of preference centers that work
  • Use the feng shui approach to email design
  • Understand the future of email
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • Email Marketing
  • Measurement
  • UX & Design

Creating Foolproof Content Marketing that Customers Love

AM Workshop
  • Leigh George, Freedom
  • Leigh George
  • Understand best practices and the latest trends driving content marketing success
  • Audit your current content strategy and approach to message development to undercover common problems and easy fixes
  • Develop audience insights quickly to create personas that help you understand your business from your customers’ perspective
  • Use your personas to create a framework for messaging that gives customers a reason to care about and listen to you.
  • Create a unique voice for your brand that helps your content stand out from competitors
  • Develop a map that gives you a high-level view of your content, cadence and ensures your communication across any channel is coordinated
  • Leverage the best tools for collaboration and efficiency
  • Simplify measurement to analyze only the most essential metrics defining success
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • B2B
  • B2C
  • Content Marketing
  • Strategy

Beyond Personas and the Customer Journey: The Next Step for CX Success

AM Workshop
  • Michael Salamon, Lousy
  • Michael Salamon
  • Use existing strategy, customer research, and journey mapping to inform upcoming activities
  • Effectively break down the complexity of each phase in the journey, allowing for a hyper-focus on specific touchpoints
  • Integrate existing analytics and identify areas for investigation
  • Reduce the overall “churn” associated with marketing campaign execution
  • Accurately share the resulting thinking across the organization
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • Analytics
  • UX & Design

Become an SEO Rock Star: Actionable Strategies, Tactics & Tools

AM Workshop
  • Mindy Weinstein, Market MindShift
  • Mindy Weinstein
  • Troubleshoot and fix common technical errors that hurt rankings and traffic
  • Prepare for site migrations (including https) and re-designs
  • Analyze your audience for SEO purposes
  • Map keywords to the buyer’s journey
  • Find and pursue additional SERP opportunities, such as featured snippets, image and video results
  • Audit your existing content to find hidden gems and problem areas
  • Reverse engineer the top-ranking pages to better compete in SERPs
  • Structure your website to create themes
  • Develop a content strategy based upon topical density that drives traffic
  • Increase online publicity and brand awareness through SEO techniques
  • Create an SEO strategy that can be implemented in prioritized steps
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • B2B
  • B2C
  • SEO & Search
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A certificate of completion is available for all AM Workshops attendees

Tout your new skills to your boss, colleagues, LinkedIn profile, resume or just to your dog!