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Pre-event Monday, July 16

10:00 am - 4:00 pm

Integrated Advanced Social Media Marketing

Masterclass
  • Michelle Stinson Ross, Apogee Results
  • Michelle Stinson Ross
  • Auditing Your Current Social State of Affairs: Learn how to quickly and quantifiably evaluate existing organic and paid social media marketing activities and determine how to best adjust budget and recourses for more business benefit
  • Setting Social Strategy: Learn to identify goals, avoid shiny object syndrome, and focus on driving meaningful impact for your organization
  • Purposeful Content Distribution: Learn how to work with Content, Search, and PPC to leverage and package content created for various purposes and put them in front of the right audiences at the right time.
    – We will dig deep into understanding audience/customer/influencer personas and how they are translated into paid audience targeting.
    – We will also delve into how to use creative elements to package content for the various social channels.
  • Measuring Impact: Close the marketing feedback loop. Learn how to measure advertising spend, user engagement, and how social traffic impacts other aspects of digital marketing
  • Scaling Your Efforts: Identify the right tools for your team (or yourself!) to get organized, streamline your social media management processes, and boost results
  • What’s Next: Identify future trends to help your brand or organization get and stay ahead of the curve
Included with Platinum Passes, upgrade required for Conference, Plus, & Premium Passes

Google Analytics: Measure What Matters and Master Visitor Behavior in Your Marketing

Masterclass
  • Thom Craver, CBS Interactive
  • Thom Craver
  • The most effective goal-focused social strategies for your business
  • Better understanding of how your web traffic and customer behaviors correlate to your organization’s business objectives
  • More effectively leveraging and packaging Content, Search, and PPC in your social strategies
  • Understanding your audience/customer/influencer personas better and translating those into better paid ad campaigns
  • Staying up to date with the ever-changing trends, algorithms, and tools impacting your social engagement
  • Streamlining your social media management processes, scaling effortlessly, and boosting results
  • Creating tighter, higher converting goals and funnels
  • More in-depth understanding of your site visitor data and behaviors
  • Understanding and utilizing the attribution modeling methods that will impact your marketing the most
  • Advanced segmentation tips for turning standard metrics into game-changing KPIs
Included with Platinum Passes, upgrade required for Conference, Plus, & Premium Passes

Day 1 Tuesday, July 17

8:30 am - 12:30 pm

Conquering the Customer Journey with Content Marketing

AM Workshop
  • Shana Sullivan, Vertical Measures
  • Shana Sullivan
  • Understand why it’s vital to create content that resonates with your audience at different parts of the customer journey
  • Strategize, ideate and create user-focused content infused with SEO best practices that beats the competition in search and beyond
  • Know where, when and how to amplify your content in a way that encourages engagement and progression through the customer journey
  • Combine and leverage traditional and digital marketing to increase your audience reach and engagement
  • Use content marketing as a business asset and create revenue with your audience
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • B2B
  • Content
  • Strategy

SEO of Today: What Really Moves the Needle

AM Workshop
  • Mindy Weinstein, Market MindShift
  • Mindy Weinstein
  • Identify technical issues on your website that are hurting rankings and/or performance
  • Prepare for site migrations (including https) and re-designs
  • Uncover hidden gems in Google Analytics and Google Search Console
  • Find and pursue additional SERP opportunities, such as rich snippets, image and video results
  • Reverse engineer the top-ranking pages to better compete in SERPs
  • Structure the website to create themes
  • Develop a content strategy based upon topical density that drives traffic
  • Increase online publicity and brand awareness through SEO techniques
  • Create an SEO strategy that can be implemented in prioritized steps
  • Win over key executives with the right data and reporting
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • B2B
  • B2C
  • Search
  • Strategy

45 Tactics to Take Your Email from Zero to Hero

AM Workshop
  • Michael Barber, Godfrey
  • Michael Barber
  • Understand why email still matters to you and the people you’re trying to reach
  • Ensure your campaigns are making it to the Inbox
  • Learn how Internet Service Providers (ISPs) might be treating your campaigns
  • Know the similarities and differences for how B2B and B2C audiences consume email, convert from it, and how different design choices impact those conversions
  • Perform regular email audits which are crucial to email success
  • Make sure you’re tracking the metrics you should be and discover those you may not be or may not know about
  • Have some insight into what the future of email might look like
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • B2B
  • B2C
  • Email
  • Strategy

Develop a Facebook Advertising Strategy to Reach Your Best Prospects

AM Workshop
  • Susan Wenograd, Media Consultant
  • Susan Wenograd
  • Understand the differences between ad types, bidding optimizations, and ad placement
  • Fine tune your targeting to reach the best possible audience
  • Fit the newest types of ads into your marketing strategy
  • Create Instagram ads with the Facebook Ads Manager
  • Use the Facebook pixel works for tracking and retargeting
  • Split testing your ads and diving into the reports so you save money
  • Determine where the Power Editor and Business Manager fit into your marketing
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • Paid Advertising
  • Social

Main Conference

1:15 pm - 2:25 pm

Opening Keynote

Keynote
  • Chelsea Handler, Comedian, Author, Producer
  • Chelsea Handler

Through her books, stand-up comedy and television series, Chelsea Handler has developed a loyal and passionate community. Reflecting on the ever-evolving entertainment industry, Chelsea will share some of the strategies she’s used to form authentic connections with her fan base. This keynote talk will take a candid look at how to bring storytelling to life through humor, emotion and creativity.

2:45 pm - 3:15 pm

Rebranding: Making a 145-Year-Old Institution Not Only Relevant but Irresistible

  • Cynthia Round, Metropolitan Museum of Art
  • Cynthia Round
  • Excavate the essential, intangible truth of your brand
  • Understand how to “read between the lines” of your audience research
  • Better align your organization to deliver a 360-degree brand experience
  • B2B
  • B2C
  • Branding
  • Strategy

Trigger Emails Made Simple

  • Understand, and recognize how trigger emails are different from your other marketing emails.
  • Collaborate with your development team more effectively to keep those emails updated
  • Use a specific strategy to organize your email workflow
  • B2B
  • B2C
  • Email
  • Strategy

Five Steps to Lifecycle Marketing Success

  • Menaka Shroff, Google
  • Menaka Shroff
  • Think beyond the basics of promoting your content
  • Better understand the vast number of opportunities to amplify your content
  • Identify the secret techniques of the content marketing experts driving the most traffic
  • Conversion
  • Strategy

Personalization Marketing – 5 Breakthrough Techniques You Can Implement Today (And The Numbers To Prove It Works)

  • Dana Severson, RightMessage.com
  • Dana Severson
  • Properly identify and segment your site visitors based on what you know (and even what you don’t know)
  • Immediately increase the ROI of paid acquisition campaigns with only a fraction of the effort
  • Increase down-funnel conversions over 200% with dynamic calls-to-action
  • Conversion
  • Strategy

How CRM Predictive Models Improve Customer Experience

  • Mario Vinasco, Uber
  • Mario Vinasco
  • Determine how to think about and interpret predictive models
  • Understand what metrics should be used to evaluate these models
  • Choose what variables are best to fed into the model
  • Use the output along with your CRM to improve the customer experience
  • Data
  • Measurement

3:35 pm - 4:05 pm

How AI Will Let Us Be Marketers Again

  • Michael Trapani, IBM Watson Marketing
  • Michael Trapani
  • List how artificial intelligence is already changing marketers’ daily work
  • Understand what’s real about AI-powered marketing, today
  • Easily get started with AI-powered marketing
  • Emerging

How To Prepare For Voice Search To Change Customer Discovery

  • Determine voice search’s impact on your business for today and the future
  • Better understand how IAs are “”indexing”” content to searchers
  • Take those learnings and apply them to your customer acquisition strategy
  • Emerging
  • Measurement

Constructing a Website Architecture that Supports Search Demand

  • Lauren Polinsky, Kimpton Hotels & Restaurants
  • Lauren Polinsky
  • Use keyword data to develop a website architecture based on searchers’ interests
  • Work collaboratively with Analytics and Paid Search Teams to target concepts most important to the overall business
  • Successfully present complicated data concepts to your C-Level Executives
  • Conversion
  • Search
  • Strategy

Advanced Tracking & Enriched SERP Results via Google Tag Manager

  • Implement and track advanced engagement metrics
  • Find and analyze new data in Google Analytics
  • Add enriched data code snippets to improve SERP results and CTR
  • Measurement
  • SEO

The Digital Marketers Toolkit

  • Thom Craver, CBS Interactive
  • Thom Craver
  • List the types of marketing technology you need for success versus the ones that are nice to have
  • Understand how multiple facets of digital marketing work together
  • Learn tactics to help you maximize your technology’s performance
  • Sell you’re your executives on the benefits of using marketing technology
  • Conversion
  • Strategy

Utilizing SMS (Messaging) to Improve Long Term Engagement

  • Freddie Bologno, DoSomething
  • Freddie Bologno
  • Better understand the value of SMS messaging for customer retention
  • Utilize data to inform segmentation of your lists and create effective user journeys
  • Develop a concise and actionable long term engagement strategy
  • Learn about messaging tools that you can use to put your plan into action
  • Mobile
  • Strategy

4:25 pm - 4:55 pm

Five Key Traits for High Performing Marketing Organizations

  • Mathew Sweezey, Salesforce
  • Mathew Sweezey
  • Understand how progressive businesses leverage stretch budgets for marketing wins
  • Re-think marketing budgets based on growth stages of your business
  • More effectively use the power of agile workflows for content and email marketing
  • B2B
  • B2C
  • Strategy

What’s Technically Wrong With Your Website?

  • Mindy Weinstein, Market MindShift
  • Mindy Weinstein
  • Diagnose common problems that can hurt your search rankings
  • Prioritize technical fixes based on the level of impact on the website
  • Communicate technical implementations to both the marketing and IT teams
  • Identify areas of quick wins and go get them!
  • B2B
  • B2C
  • Search

How the Best Brands Use Augmented Reality and Image Recognition to Drive Engagement

  • Define experiential marketing, as well as tactics and uses
  • Explain augmented reality and image recognition
  • Replicate how top brands use these powerful tools by viewing 4 video case studies
  • Integrate your team with strategic technology partners in this space
  • Conversion
  • Emerging
  • Strategy

Creating & Scaling Video Content

  • LeighAnna Webb, Indeed.com
  • LeighAnna Webb
  • Create a customized “”Video Menu”” that fits your audience and business needs
  • Make high-quality videos quickly with scalable templates to use regionally & globally
  • Optimize your video strategy and templates using past and present data
  • Content
  • Video

Leadership Branding and the Impact on Business

  • Lia James, Humanpredictions
  • Lia James
  • Leverage individual brands of your team to grow your business and elevate overall company brand
  • Use foundational action steps to building a recognizable leadership brand that gives you a competitive edge
  • Elevate your team’s strengths and build company brand value from the individualization
  • Maximize tying individualized leadership brands into a business plan
  • Branding
  • Strategy

Reuse, Recycle: How to Repurpose Your Content in 2018

  • Ashley Ward, SEMrush
  • Ashley Ward
  • Run a content audit to determine what the best types of content to recycle are
  • Follow the rules when reusing your content
  • Analyze and measure the effectiveness of this recycled content
  • Understand which tools will best help you find ROI on your reusable content
  • B2B
  • B2C
  • Content
  • Strategy

5:15 pm - 5:45 pm

Hello < First_Name >: How to Stay Human in an Artificial World

  • Anne Gherini, Affinity
  • Anne Gherini
  • Understand the evolution of artificial intelligence and why a human’s role is now more important
  • Know what channels to optimize for building deeper relationships with your customers
  • Leverage AI and big data to build a human connection
  • Determine where a human can’t be replaced…and when they should (and what to do about it)
  • Emerging
  • Strategy

Beyond Campaigns: Finding Success with B2B Influencer Marketing

  • Becca Taylor, Hewlett Packard Enterprise
  • Becca Taylor
  • Create compelling on-going value to your brand’s marketing engine through influencer marketing
  • Articulate who your brand should work with and why
  • Match your business goals to appropriate influencer outreach tactics (and measurements!)
  • Cultivate engagement opportunities that develop long-term influencer relationships
  • B2B
  • Content
  • Social
  • Strategy

Story Matters: How to Create Story-Based Content

  • Heather Pemberton Levy, Gartner
  • Heather Pemberton Levy
  • Create more engaging content to keep your audience engaged to consume more and return
  • Implement a repeatable process for crafting story-based content
  • Uncover customer insights to develop meaningful stories based on personas and buyer journeys
  • Map brand attributes to a distinctive brand voice
  • B2B
  • B2C
  • Content

How to Strengthen UX with Tactical and Strategic Involvement

  • Understand how organizations have prospered because they’ve adapted to Tactical-Strategic UX mindset
  • Advocate for and strengthen the concept of user experience within your company
  • Obtain strategic buy in for user experience from management
  • Bring UX practitioners and management together to further empower the concepts and advancement of user and customer experience
  • Design
  • Strategy
  • UX

Data Download: The Big Deal On Big Data From Those Who Use it Best

  • Utilize turnkey solutions through innovative targeting tactics and technology
  • Identify the data most vital to marketers and their businesses (1st, 2nd, 3rd, declared data and inferred data, etc.)
  • Understand how to best collect, capture and harness that data for smarter marketing
  • Create and execute a thoughtful data strategy
  • Data
  • Measurement
  • Strategy

5:45 pm - 6:45 pm

Opening Reception

Day 2 Wednesday, July 18

8:30 am - 9:00 am

Podcasts + Marketing: The Missing Link in Content Marketing

  • Understand the role of podcasts in content marketing strategy
  • Determine metrics for success
  • Learn what you should be podcasting about (and what to avoid)
  • Be prepared for the investment you’ll need to make in order to be successful
  • Content
  • Measurement
  • Strategy

Make Your Messages Count: Using Consumer Insights for Compelling Content

  • Brad Perry, Authentic
  • Brad Perry
  • Identify the common business process pitfalls that lead to boring content and how to avoid them
  • Understand the importance of tying business needs and brand truths to consumer passion points and platform expectations
  • Describe how deep consumer insight methodologies such as digital ethnography and in-context interviewing lead to rock-solid content strategy
  • Describe how strategic planning techniques such as narrative mapping and agile creative briefs lead to compelling content
  • Create their own process for developing effective, consumer-centered digital and social content
  • B2B
  • B2C
  • Content
  • Conversion
  • Data

12 Principles of Viral Content

  • Define “viral” and understand why you’re struggling to get your content noticed and shared organically
  • Craft content that not only showcases your product, but that also EXCITES your audience.
  • Use the same framework that helped grow Venngage’s traffic and revenue by over 800% in less than a year
  • B2B
  • B2C
  • Content
  • Social
  • Strategy

Using Augmented Reality to Turn a Customer Experience into Factual Data

  • Better understand how to incorporate augmented reality into consumer activations
  • Use your existing content in new immersive environments
  • Understand the design and consumer interfaces can make or break your marketing campaign
  • B2C
  • Content
  • Design
  • Emerging
  • Mobile

9:20 am - 9:50 am

The New Requirement: Social Media Analytic Integration

  • Paul Her-Sturm, MGM Resorts International
  • Paul Her-Sturm
  • Identify key social media metrics and relate them to additional business-critical KPIs
  • Look beyond the primary social media channels of Facebook, Instagram, Twitter, etc. to identify the impact of social review sites on business outcomes
  • Generate a game plan to create key stakeholder engagement in order to drive the success of your integration efforts throughout the marketing organization
  • Measurement
  • Social

Prospect Experience Design: How the Right Design Will Turn Researchers Into Buyers

  • Effectively communicate your market position
  • Deliberately guide prospects through key pages and decision points to the right actions
  • Use a detailed, reliable system for holding all design decisions accountable to marketing goals
  • Conversion
  • Data
  • Design
  • UX

Align Paid Search and Social Across the Customer Journey

  • Develop the most effective, actionable cross-channel marketing strategy for your business needs
  • Leverage audiences across Google and Facebook better, and with more confidence
  • Implement a new attribution model to properly credit each touch point
  • Measure top-line ROI and incremental lift of a unified program
  • Search
  • Social

Data That Drives Email Marketing Relevance… and Revenue

  • Jessica Best, Barkley
  • Jessica Best
  • Determine if/which of your data ready is to power your email marketing program
  • Choose data to use in email that impacts the bottom line, a.k.a. bolsters email ROI
  • Integrate multiple data sources, from easy plug-ins to robust data power tools
  • Data
  • Email

Partner with Non-Profits to Make a Difference in the World. It’s Good For Your Brand Too

  • Lisa Schlarbaum, Hope House of Colorado
  • Lisa Schlarbaum
  • Engage your employees in making a difference — according to generational perspectives (Millennials, Gen X, Boomers).
  • Identify a nonprofit that will provide an impactful partnership as well as digital marketing material.
  • Execute practical steps to leverage this digital marketing material in a way that further develops your brand.
  • Branding
  • Strategy

10:10 am - 10:40 am

Business Storytelling: The Architecture Of Why People Will Care About Your Content

  • Robert Rose, Content Marketing Institute
  • Robert Rose
  • Understand the architecture of a great, fulfilling story and why audiences care
  • Develop the four pillars of the premise of your story, no matter how big or how small
  • Use seven straightforward questions to help develop your premise, and evolve the four pillars of your business story
  • Create an actionable check-list for the content you are creating to ensure you’re transforming good ideas into better stories
  • B2B
  • B2C
  • Content
  • Strategy

Retail in The Age of The Customer

  • Alberto Brea, OgilvyOne
  • Alberto Brea
  • Map digital destinations to position your business for what’s next
  • Deliver successful and sustainable customer-centric strategies in this new world
  • Learn how retailers can compete with Amazon as the landscape changes in the age of the customer
  • Strategy

Understanding App User Value

  • David Lee, Google
  • David Lee
  • Understand the importance of Customer Lifetime Value (CLV)
  • Identify the consumer actions that create value for your business
  • Implement a framework for measuring CLV across various consumer actions for your business
  • Leverage CLV data to drive new, valuable users to your app experience through Machine Learning
  • Conversion
  • Measurement
  • Mobile

Developing Innovative Solutions for a Better Customer Experience

  • Scott Emmons, Neiman Marcus
  • Scott Emmons
  • Understand the key ingredients and see examples of successful innovation projects
  • Evaluate your consumer-facing technology stack
  • Develop practices to constantly discover and infuse innovation nto your business strategy
  • Measure the ROI of current and prospective tech investments driving innovation in your business
  • B2C
  • Customer Experience
  • Strategy

11:10 am - 11:40 am

Combine Paid & SEO Strategies to Increase Your Bottom Line

  • Shana Sullivan, Vertical Measures
  • Shana Sullivan
  • Effectively optimize your site to combat Google’s ever-changing algorithm and land on top of the search results.
  • Understand how the popular opinion on paid media view has changed and how to beat your competitors for the bid
  • Get your SEO and Paid teams working together towards the same goal
  • Build and grow your own audience and leverage it for real revenue growth
  • Paid Advertising
  • Search

Going Mobile: Adjust Your Marketing Strategy to Fit in a Mobile-First World

  • Comprehend why it’s important to think mobile-first
  • Develop a cohesive strategy to making a mobile-first shift
  • Understand what areas still need desktop attention
  • Decide what marketing channels to ditch and which to double down
  • Discover new technologies that can help your company compete in a mobile landscape
  • Mobile
  • Strategy

The SEO Process That Will Grow Your Business

  • John Doherty, GetCredo.com
  • John Doherty
  • Speak eloquently about the importance of SEO initiatives to executives and other marketers
  • Identify your company’s biggest opportunities with SEO around website content, keyword research, and external links
  • Identify your company’s traffic and revenue potential if you invest in SEO
  • Understand how SEO ties into the broader marketing funnel
  • Search

Engaging in a Connected World With the Power of Audio

  • Gabe Tartaglia, Pandora
  • Gabe Tartaglia
  • Go screenless with the power of audio to make meaningful connections with consumers.
  • Leverage the passion point of music without needing a “music strategy” or “music budget”
  • Understand the role that music and personalization plays in the most memorable advertising campaigns
  • B2B
  • Emerging
  • Mobile
  • Social
  • Strategy

12:00 pm - 12:30 pm

The Future of B2B Marketing: Think Like Disney and 6 Other Trends

  • B2B
  • Social
  • Strategy

Facebook Ads: Mastering the Power of the Demographic Fire Hose

  • Susan Wenograd, Media Consultant
  • Susan Wenograd
  • Know how to translate your customer journey into the structure of Facebook advertising
  • Understand tracking, optimization, and bidding strategies
  • Distinguish between the campaign types and creative possibilities, and how/when to use what type
  • Find new ways to leverage your existing customers and fans to acquire new ones
  • Paid Advertising
  • Social

Storytelling in the Age of Chatbots and AI

  • Carlos Gil, Gil Media Co.
  • Carlos Gil
  • Understand why WhatsApp and Facebook Messenger are critical to building brand loyalty
  • List key business benefits of using messaging chatbots
  • Build a chatbot in 2-minutes or less
  • Implement advanced strategies for creating content on Instagram, Snapchat and Live Video
  • Content
  • Emerging
  • Social

Using Emerging Technology to Boost Customer Experience

  • Daniel Brusilovsky, Golden State Warriors
  • Daniel Brusilovsky
  • Evaluate and implement emerging technologies
  • Understand how AR, VR and chatbots have positively impacted the Warriors’ fan experience
  • Replicate how the Warriors have implemented the technology
  • Emerging
  • Strategy

Humanizing the Customer Experience in the Digital Age

  • Susan Sanderson, The Vitamin Shoppe
  • Susan Sanderson
  • Understand current consumer expectations and apply those learnings to the digital shopping experience
  • Understand why peer-to-peer engagement is vital to the progression of digital marketing
  • Bring a tactical approach to creating customer-centricity across digital platforms
  • Use analytics to personalize the customer decision journey
  • B2B
  • Customer Experience
  • Data
  • Strategy

12:50 pm - 2:05 pm

Lunch Keynote

Keynote
  • Rand Fishkin, SparkToro
  • Scott Dikkers, The Onion
  • Rand Fishkin
  • Scott Dikkers

2:25 pm - 2:55 pm

The Power of Video: Integrate Video Creative into Your Social Media Strategy

  • Nik Scott, University of Denver
  • Nik Scott
  • Identify the opportunities in your brand and marketing strategy where video will have the greatest impact
  • Create a concrete, actionable plan for integrating video into your social media strategy for the whole team to get excited about
  • Understand the breadth of social media video platforms available to you and choose the right tools for you
  • Social
  • Video

Double Your Provable Returns from Paid Digital Media

  • Bill Leake, Apogee Results
  • Bill Leake
  • Learn and implement many of the best hacks and tricks used by top performers to optimize their spend
  • Deploy campaigns that lean into, take advantage of, and enhance your existing marketing efforts
  • Identify the signs of mis-managed campaigns
  • Move to an agile, high-performance, digital media culture of excellence
  • B2B
  • B2C
  • Paid Advertising

Mobile: Why Customers Are Addicted (And What Marketers Can Do About It)

  • Erin Everhart, Home Depot
  • Erin Everhart
  • See how mobile has changed the way customers shop and what marketers can do about it
  • Understand the psychology to what makes mobile (and the content on it) so addictive
  • Add marketing tactics to your toolkit to help you better reach (and convert) your customers
  • Better position mobile media as a revenue-generating channel within your media mix
  • Mobile
  • Strategy

3:10 pm - 3:40 pm

Think Like A Fan: Create Relatable Content, Insight Meaningful Interactions and Activate Your Community of Fans

  • Brian Fanzo, iSocialFanz
  • Brian Fanzo
  • Understand how the latest news feed changes impacts organic reach and Facebook Ad spend
  • Build a content strategy from the fans perspective focusing on creating “participatory content” targeted at an active audience rather than social spectators
  • Implement employee advocacy and influencer relation programs that create social media conversations and drive organic reach of content on social media
  • Content
  • Social
  • Video

How to Masterfully Version Your Video Content for Unique Audiences

  • Version your video content to appeal to disparate groups such as, lines of business, industries, and net new vs. customers
  • Create video content that can be adapted to co-marketing with various groups such as, partners, ABM customers, and“Must Win” account pursuits
  • Distill video into both gated and ungated content
  • B2C
  • Content
  • Strategy
  • Video

CRM Technology is Critical to the Customer Journey

  • Adam Rugel, Conde Nast
  • Adam Rugel
  • Use your CRM platform to connect customer data and map user journeys
  • Automate personal interactions with your customers to increase sales
  • Implement a framework developing a short-term strategy that compliments the long-term business goals
  • Successfully work with stakeholders in a matrixed organization
  • Conversion
  • Data
  • Strategy

Measuring the Moment: Pro tips for Monitoring User Behavior

  • Create and use events to understand user behavior
  • Use a tag manager to measure events, goals and other data points
  • Track people, not disjointed sessions, using existing site data
  • B2B
  • B2C
  • Content
  • Measurement
  • Search

3:55 pm - 4:25 pm

Digital Asset Management is the Core of Customer Experience

  • Bryan Cohen, Pfizer Inc
  • Bryan Cohen
  • Discuss how enterprise as well as small marketing teams are using DAM in creative ways
  • Use digital assets to deliver a “relationship” to customers via your marketing
  • Understand why flexible, structured digital assets are critical to the success of any marketing efforts
  • Replicate examples of campaigns using the latest asset management tools, combined with creativity and flair
  • Customer Experience
  • Strategy

How to turn $6,000 in ads into $200,000 in revenue with one change

  • Marc Babin, The Westin Grand Cayman
  • Marc Babin
  • Confidently develop the knowhow to revamp how you tell your companies story through social
  • Re-think your social media ads and current spending strategy
  • Develop a stronger case for more social ad budget
  • Paid Advertising
  • Social

4:40 pm - 5:10 pm

Closing Keynote

Keynote
  • Dave Isbitski, Alexa and Echo, Amazon
  • Dave Isbitski

5:10 pm - 6:00 pm

Closing Reception

Join us at DS Digital Summit Denver 2018

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