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Agenda

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Day 1 Tuesday, June 27

PRE-CONFERENCE INTENSIVE WORKSHOPS

Included with All-Access, Premium & Platinum Passes, upgrade required for Conference Passes
  • June 27
  • 8:30 am - 12:45 pm
  • Stage 1
  • Pre-Conference
  • Strategy Development | How to create a plan that guides all your content efforts
  • Ideation | Ways to play ""content Moneyball"" and come up with hundreds of topic ideas painlessly
  • Content Creation | What types of content are out there and how each can be created
  • Optimization | Don’t press publish before you follow these simple, yet essential SEO best practices
  • Promotion | Get social and understand what platforms work best for you and if paid ads can help
  • Distribution | How you can get more eyes on your content through targeted, off-site channels
  • Lead Nurture | Email is a vital component of a content strategy that keeps your relationships alive
  • Measurement | Learn what core KPIs to look at to understand failures and successes
  • June 27
  • 8:30 am - 12:45 pm
  • Stage 4
  • Pre-Conference
  • Stay ahead of Google updates and prepare for SEO of today and tomorrow
  • List common technical problems that plague sites and how to fix them
  • Use persona data to attract targeted traffic
  • Take keyword research to a deeper level, including uncovering search intent
  • Build a search-engine friendly website structure
  • Get the most out of mobile and voice queries
  • Develop a content strategy based upon topical density that drives traffic
  • Identify high quality backlink opportunities
  • Put it all together— Create a customized, step-by-step SEO plan to get results
  • Use checklists, benchmarks and workflows to get your SEO work done
  • Report results and initiatives to key decision makers within the organization
  • June 27
  • 8:30 am - 12:45 pm
  • Stage 3
  • Pre-Conference
  • Develop genuinely useful personas
  • Incorporate user roles more strategically into your integrated marketing plans
  • Create Customer Journey Maps that are actually usable
  • Introduce Experience Maps into your digital strategy
  • Develop better, more advanced A/B Testing methodologies
  • June 27
  • 1:15 pm - 2:25 pm
  • Opening Keynote
  • June 27
  • 2:45 pm - 3:15 pm
  • Stage 2
  • Assess the state of computational approaches to emotional sensing in both hardware and software modalities.
  • Better understand the scientific complexities of measuring human emotion.
  • Develop a perspective on computational approaches to emotional sensing.
  • Build a concrete action plan for integrating emotional intelligence into your marketing strategies
  • June 27
  • 2:45 pm - 3:15 pm
  • Stage 3
  • Align metrics from AdWords to make big impacts on your business goals
  • Use tips on how to influence and increase Google’s elusive Quality Scores in your campaigns
  • Leverage your mobile strategy in our micro-moment world
  • Avoid or correct common pitfalls of remarketing/RSLA
  • June 27
  • 2:45 pm - 3:15 pm
  • Stage 5
  • Know the importance of bringing MarTech and AdTech together, and how it can actually be done
  • Synchronize your brand efforts across all digital touchpoints
  • Achieve better engagement and higher conversions
  • June 27
  • 3:35 pm - 4:05 pm
  • Stage 2
  • Develop strategically targeted ongoing customer/user forums
  • Create research activity that is engaging for the participant (not just another survey!)
  • Embrace mixed methods across quant and qual to build rich insight
  • June 27
  • 3:35 pm - 4:05 pm
  • Stage 4
  • Create and execute an effective multi-channel strategy
  • Deliver coordinated and personalized messages by account and persona
  • Measure and attribute channel contribution to pipeline and revenue
  • June 27
  • 3:35 pm - 4:05 pm
  • Stage 3
  • List 5 verbs that are the necessary building blocks for deep content
  • Unlock the power of pain points
  • Know how and when to use Storytelling vs storyselling
  • Understand and implement deep content’s triple win into your own content game plan
  • June 27
  • 4:25 pm - 4:55 pm
  • Stage 2
  • White hat SEO strategies real brands can actually implement
  • Why your competitors are ranking pages with zero external backlinks
  • SEO skills every digital marketer needs to learn
  • What every PPC manager, developer, web designer, and business owner should know about SEO
  • Why brand search matters and how to protect it
  • Million dollar mistakes companies are making and how to avoid them
  • June 27
  • 4:25 pm - 4:55 pm
  • Stage 5
  • Implement and track advanced engagement metrics
  • Find and analyze new data in Google Analytics
  • Add enriched data code snippets to improve SERP results and CTR
  • June 27
  • 4:25 pm - 4:55 pm
  • Stage 3
  • Choose between outsourced and in-house content providers
  • Put the best people in content development roles
  • Use proven ways to get your writers on the same page
  • Build a sustainable process that will keep you producing great content -- without going insane.
  • June 27
  • 5:15 pm - 5:45 pm
  • Stage 2
  • Change user behavior from “transactional” to “relational”
  • Use algorithms to drive content personalization, and when each works best
  • Implement workflow processes that augment staff labor with automatic data-surfacing
  • June 27
  • 5:15 pm - 5:45 pm
  • Stage 5
  • Develop a simple customer journey map and better manage your customers’ expectations
  • Analyze the gaps in your current offers and campaigns, and where profits are leaking out
  • Apply advanced new techniques to reduce customer churn
  • June 27
  • 5:15 pm - 5:45 pm
  • Stage 3
  • Tips to establish a culture that embraces change
  • Ways to use connection to overcome insular thinking
  • Steps to institutionalize flexibility into your business
  • June 27
  • 5:45 pm - 6:45 pm

Opening Reception

Day 2 Wednesday, June 28

  • June 28
  • 8:30 am - 9:00 am
  • Stage 3
  • Understand what’s driving change in consumer and business buyers
  • List key metrics and their impact on your customers’ path to purchase
  • Determine investments you can make to gain competitive advantages
  • Explore potential impacts on your bottom line and the digital maturity of your organization
  • June 28
  • 9:20 am - 9:50 am
  • Stage 2
  • Understand ways that real-time data capabilities can help increase your business revenue
  • Learn how to use real-time data to surface personalized experiences
  • Leverage behavior data to increase retention and conversation
  • Enable innovation in your business though data insights
  • June 28
  • 9:20 am - 9:50 am
  • Stage 1
  • Understand key marketing trends driving change and innovation in marketing technology
  • Identify strategic marketing technology capabilities that drive business value
  • Discuss how enterprise marketing technology will evolve over the next several years
  • List the hottest emerging marketing technologies
  • Review a new marketing technology framework to meet marketers’ needs
  • June 28
  • 10:10 am - 10:40 am
  • Stage 1
  • Use the provided roadmap to consistently create remarkable marketing
  • Go into your next creative brainstorm ready to ask the right questions
  • Understand how even "boring industries" can create remarkable work
  • June 28
  • 10:10 am - 10:40 am
  • Stage 2
  • Leverage keyword data to unite your UX, SEO, and content efforts
  • Avoid classic marketing mistakes that stem from fractured strategies and disconnected teams
  • Holistically optimize your digital presence across the web with practical, real-world approaches
  • June 28
  • 10:10 am - 10:40 am
  • Stage 3
  • Develop a better understanding of your audience, its needs, and its behaviors
  • Launch tests and campaigns with greater understanding and precision
  • Use and understand the data from your results more efficiently for future tests
  • June 28
  • 11:10 am - 11:40 am
  • Stage 1
  • Understand why the Bee is such an important framework for your marketing decisions
  • Take the Beyoncé approach to your marketing efforts
  • Approach how you keep you and your organization aligned to your customer's needs, and
  • Enjoy some of Sasha Fierce's favorite jams along the way
  • June 28
  • 11:10 am - 11:40 am
  • Stage 2
  • Comprehend why it’s important to think mobile-first
  • Develop a cohesive strategy to making a mobile-first shift
  • Understand what areas still need desktop attention
  • Decide what marketing channels to ditch and which to double down
  • Discover new technologies that can help your company compete in a mobile landscape
  • June 28
  • 12:00 pm - 12:30 pm
  • Stage 1
  • Showcase the best in class budgets and how they are utilized
  • Make the case for increased paid social media budgets
  • Show the true value of your marketing efforts and the impact on business results
  • June 28
  • 12:00 pm - 12:30 pm
  • Stage 5
  • Track valuable consumer actions on your website
  • Link specific goals and conversions to your consumers’ stages in the buying funnel
  • Find and report on unique data in Google Analytics
  • June 28
  • 12:50 pm - 1:55 pm
  • Lunch Keynote
  • June 28
  • 2:15 pm - 2:45 pm
  • Stage 2
  • Understand the #1 reason content doesn't convert for most companies
  • Launch a content marketing program with no budget
  • Develop new tools for measuring your content strategy success the right way
  • June 28
  • 2:15 pm - 2:45 pm
  • Stage 3
  • Understand the fundamentals behind why Design Thinking works
  • Implement a rock solid Design Thinking process to your product and marketing campaigns
  • Advanced tops for applying Design Thinking Methodology to your web strategies
  • June 28
  • 2:15 pm - 2:45 pm
  • Stage 5
  • Implement strategic location-focused CTAs and ad units
  • Adapt voice search to your paid media strategies
  • Increase engagement and conversions though social media
  • Optimize your mobile page speed and design for the thumb
  • June 28
  • 2:15 pm - 2:45 pm
  • Stage 4
  • Develop an actionable cross-channel marketing strategy
  • Use audiences across Google and Facebook
  • Implement an attribution model to properly credit each touch point
  • Measure top-line ROI and incremental lift of a unified program
  • June 28
  • 3:05 pm - 3:35 pm
  • Stage 1
  • Integrate Snapchat and Instagram Stories into your social strategy to drive business with younger consumers
  • Determine how your brand can scale its micro-storytelling content efforts even with a small team
  • Create compelling micro-storytelling content regardless of industry
  • Apply the latest best practices in on-demand Snapchat geofilters—from graphics and pricing to strategic targetinge
  • June 28
  • 3:05 pm - 3:35 pm
  • Stage 3
  • Reframe your content strategy to make your organization a thought partner, rather than a thought leader
  • Better understand the B2B audience and their needs
  • Be the go-to source of content for executives
  • Innovate with distribution, format and cadence to reach your target audience
  • June 28
  • 3:05 pm - 3:35 pm
  • Stage 2
  • Interpret performance metrics for stronger signals about what’s working and what’s not
  • Translate metrics to staff to make data actionable
  • Leverage new ways to use real-time analytics to deepen engagement with your content
  • June 28
  • 3:55 pm - 4:25 pm
  • Stage 1
  • Develop genuinely useful personas
  • Incorporate user roles more strategically into your integrated marketing plans
  • Create Customer Journey Maps that are actually usable
  • Introduce Experience Maps into your digital strategy
  • Develop better, more advanced A/B Testing methodologies
  • June 28
  • 3:55 pm - 4:25 pm
  • Stage 2
  • List the five characteristics of human happiness that influence brand loyalty
  • Understand how far apart our conscious minds are from our unconscious when it comes to what we say vs. what we do
  • Define your brand’s ESP – Emotional Selling Proposition
  • Better use marketing and digital technology to create emotional bonds and psychological loyalty
  • June 28
  • 3:55 pm - 4:25 pm
  • Stage 3
  • Understand what makes an effective question
  • Use customer data and feedback to determine your metrics
  • Prioritize your metrics into three buckets that keep you in the know
  • Measure marketing success based on metrics that came from customer data
  • Walk into your next executive meeting with a story, not just numbers
  • June 28
  • 4:40 pm - 5:10 pm
  • Stage 1
  • Perform deep content topic ideation to capture organic traffic
  • Shift your strategy to adopt agile methodologies
  • Use a Hub & Spoke content model
  • Understand why search engine optimization is more critical than ever
  • June 28
  • 4:40 pm - 5:10 pm
  • Stage 2
  • Structure your SEO roadmap
  • Know what to make room for in your SEO budget as a marketing executive
  • Create your content in a way machines and humans like it
  • Better place yourself in your competitive environment
  • June 28
  • 4:40 pm - 5:10 pm
  • Stage 3
  • Determine what customers you should be focus on and how to find them from your own data
  • Use the best marketing channels to reach your customers and drive higher marketing ROI
  • Create an investment strategy that achieves the marketing goals you are looking for
  • June 28
  • 5:10 pm - 6:00 pm

Closing Reception

Join us at DS Denver 2018

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