After this session, you’ll be able to:

• Understand the four core sources of creativity in marketing
• Uncover the most impactful insights to develop creative ideas
• Use sound and silence to fuel your marketing
• Implement daily habits that will improve your creativity
• Practice brainstorming techniques to use with your team

After this session, you’ll be able to:

• Discover specific ways marketers can join in on the fun of the gaming future
• Apply examples & tips to take advantage of AR experiences before Apple Glass gets here
• Understand the marketing value of NFTs and what action steps to take in this space

After this session, you’ll be able to:

• Identify the right items you should test and effectively measure the impact on your bottom line
• Set up a work flow (technology and process) to maximize efficiency with your lead conversion program
• Use proven resources and timelines to hit the ground running and start increasing your conversion rates

After this session you’ll be able to:

• Garner top-down alignment on an omnichannel approach to strategic planning
• Establish an overarching and prioritized content plan
• Develop cross channel content programming

Who should attend? This session is for marketers who are striving to deliver more integrated omnichannel experiences and need some quick wins to get things moving in the right direction.

After this session, you’ll be able to:

• Identify opportunities to create a uniquely memorable experience
• Empower every customer-facing employee to create advocates through consistently positive interactions
• Leverage your brand to make a positive impact on the world, hand-in-hand with your customers

After this session, you’ll be able to:

• Keep your audience engaged and wanting more
• Establish your brand as an authority in your space
• Create the right type of content for your goals

After this session, you’ll be able to:

• Navigate an increasingly fragmented and complex streaming TV marketplace
• Find your audiences with advanced targeting capabilities
• Measure the efficacy of your campaigns with outcomes-based KPIs

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

After this session, you’ll be able to:

• Understand what role third-party cookies play today
• Recognize the implications for campaign management and measurement in a world without cookies
• Explore proposed solutions and potential alternatives
• Use a checklist of items to tackle in 2022

After this session, you’ll be able to:

• Write a specification that provides your team, or vendor partner, with the information they’ll need to get started
• Establish and evaluate budgets and timelines
• Align your stakeholders and identify your project advocates
• Successfully launch your next digital project

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

After this session, you’ll be able to:

• Conduct keyword research in many different ways
• Discover new content ideas and write the content in a way that actually gets traffic
• Determine what links move the needle and how you can quickly drive value
• Prioritize your technical efforts to focus on what will have the most impact

Who should attend?
Anyone who wants to find out what it really takes to be successful in SEO. SEOs with at least a few years of experience or those building an in-house SEO team will see a lot of new opportunities for growth.

After this session, you’ll be able to:

• Understand the recent changes by Google and how to be compliant with these new standards
• Create a targeted content strategy aimed at driving relevant organic traffic, as well as improve your authority and trust within Search Engines
• Improve your overall user experience and core vitals to thrive with the ongoing Page Experience Update

After this session, you’ll be able to:

• Replicate strategies to start a cultural tidal wave with a limited or virtually no budget, using a case study from Adult Swim
• Use pop culture to sell your marketing ideas and get invited to the meetings that matter
• Implement methods to get the maximum buzz with minimal resources using the power of pop culture”

After this session, you’ll be able to:

• Effectively use data to evaluate your brand
• Apply a social media checklist to test your brand effectiveness
• Implement a 30-day brand effectiveness calendar to connect more with your target customers

After this session, you’ll be able to:

• Understand how third-party cookies have led marketers astray
• Transition to first-party and even “no-party” marketing measurement
• Put a 90-day plan in place to get your measurement strategy future-ready

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

After this session, you’ll be able to:

• Discover the key cognitive biases and conversion triggers that affect your website visitors’ decision making
• Replicate examples from some of the most successful brands to master the key principles of website persuasion
• Upgrade your SEO game by optimizing for Google’s RankBrain, which uses AI and machine learning to better understand basic human instincts and behaviors
• Use content to position your brand as a trusted authority in your field to reduce friction

After this session, you’ll be able to:

• Identify and advertise to every target account in your total addressable market
• Apply tips and tactics for getting your ideal customer persona to convert directly into a sales meeting from paid social campaigns
• Access proprietary industry benchmark data across cost per conversion, cost per lead, cost per opportunity, cost per customer, and more
• Replicate the exact copy, creative, offers and call to actions that Directive uses across millions of dollars of spend to drive tens of millions in revenue

After this session, you’ll be able to:

• Create campaigns that appeal to Gen Z buying motivations
• Adopt platforms to connect online with Gen Z
• Effectively engage with Gen Z consumers by understanding what they care about, current trends, and what to watch out for

This session is for any business owner or marketer who wants to better understand their audience or tap new audiences within Gen Z.

After this session you’ll be able to:

• Identify clear goals and metrics for each of your marketing channels
• Place all channels into an attribution model for your business
• Use deeper data to track channel accountability
• Map the customer stages to create an even standard

After this session, you’ll be able to:

• Adapt to algorithm changes faster than your competitors
• Arrange your website content in a hierarchy that increases relevance
• Avoid SEO practices that could hurt your site in the long run
• Save TONS on Google PPC spend while protecting your brand

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

At the end of the session, you’ll be able to:

• Use a checklist to successfully start transitioning to GA4
• Organize your website goals for easy transition into conversions
• Better understand “predictive audiences” and how to take advantage of them
• Utilize all the best tricks to creating events and building out a sharable report

After this session, you’ll be able to:

• Produce and promote content your prospects want
• Take advantage of your competitors to get more leads
• Prove that your marketing delivers results

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

After this session, you’ll be able to:

• Have a focused structure for augmenting your influencer marketing program
• Follow a three-act structure of Plan, Activate, Measure
• Expand your vision for what influencer campaigns can accomplish
• More efficiently measure the outcomes of your influencer programs

After this session, you’ll be able to:

• Create content outlines that include data-driven topics, keywords, word counts and more
• Utilize insights and tools to successfully draft content that ranks
• Save time by being strategic with your content creation strategy

If you’re a digital marketer who’s ready to step up your content game, then this is the session for you. But be warned: Writing data-driven content isn’t easy—but it sure is a lot more rewarding!

After this session, you’ll be able to:

• Leverage effective post-pandemic marketing strategies
• Apply innovative tactics for marketing in the metaverse
• Successfully take your brand from Web 2.0 to Web 3.0

After this session, you’ll be able to:

• Understand what data sets should inform your video strategy
• Build reach across a fragmented video ecosystem
• Make considerations for audiences, geography & creative
• Better measure success with video

This session is for anyone who is utilizing or considering TV & video in their marketing mix and is looking for proven criteria to build data-driven video campaigns that deliver effective results.

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

After this session, you’ll be able to:

• Look to the edges to help propel new levels of creative thought inside your organization
• Gain an elevated perspective of what’s possible
• Return to the office ready to rock the boat and create your own future

After this session, you’ll be able to:

• Engage existing and past customers and encourage them to purchase more
• Achieve ROI on your acquisition spend by increasing the lifetime value of every customer that comes through your store
• Implement essential retention campaigns
• Get buy-in on your lifecycle marketing plans and align your team on the goals
• Build a loyal brand following

Who should attend? This session is for ecommerce digital marketers who are looking for ways to boost their revenue without increasing ad spend.

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

After this session, you’ll be able to:

• Understand why searcher intent is the future of content and SEO
• Familiarize yourself with the changes Google is making to its algorithm that will change how we make content
• Track content changes on industry leading (and competitor) websites
• Determine if website updates are deliberately guided by data or subjective
• Apply tactics today to start learning from your competitors and the leaders of your industry

After this session you’ll be able to:

• Place your digital ads directly in front of your competitor’s digital advertising efforts
• Understand how to leverage tools that’ll give you instant competitor insights
• Outrank your competitor’s highest driving traffic keywords

This is session is for digital marketers and business owners who want to leverage the newest tools to outperform their digital competitors.

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

After this session, you’ll be able to:

• Capitalize on Google’s AI which is tuned to amplify brands that resonate with online consumers
• Craft a purpose-driven strategy that resonates with search engines
• Apply lessons learned from case studies of leading brands with a purpose purpose-driven approach to SEO

After this session, you’ll be able to:

• Capitalize on new opportunities to market in the metaverse
• Develop and implement strategies to engage audiences in virtual worlds
• Identify the importance of the metaverse to the future of marketing and who the key players are

After this session you will be able to:

• Establish a personal brand with specific keywords to gain followers and views which will help pave the way to be viewed as a thought leader on LinkedIn
• Bolster your personal brand by learning what to post, what times to post, and who to engage on LinkedIn to go viral
• Become a champion for your company’s professional brand and help marketing content go viral
• Learn why “”6 degrees of separation”” is no more, and why connecting and engaging on LinkedIn is so important for your brand

After this session, you’ll be able to:

• Use customer insights to drive your digital strategy
• Create personalization strategies to optimize online experiences
• Discover tools and effective best practices to increase conversions

Who should attend? This session is for digital marketers and ABM specialists who want to understand how to stay competitive in an evolving digital landscape.

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

After this session, you’ll be able to:

• Reimagine your business processes and convert them into personalized, self-service experiences
• Improve your customer lifecycle by effectively utilizing CRMs
• Make impactful decisions on the tradeoffs between no-code, low-code, and pro-code platforms
• Better understand the most important Digital acronyms: CRM, CMS, DXP, and CDP

After this session, you’ll be able to:

• Determine where to focus your efforts to get the most bang for your ROI buck
• Adapt to recent changes in SEO and what Google expects from businesses today
• Apply hyper-focused SEO strategies that not only generate traffic but increase conversions

After this session, you’ll be able to:

• Strengthen your brand on Instagram and grow your social presence and followers
• Connect with and capture more leads on Instagram to ultimately increase sales
• Position yourself as an expert in your space

After this session, you’ll be able to:

• Follow best practices in compliance and data privacy while maximizing campaign success
• Avoid common traps to protect yourself and your company from risk and litigation
• Identify the critical trends around TCPA compliance and data privacy that every marketer needs to know