Agenda | Digital Summit Denver

Agenda

These great sessions have been confirmed so far, with more on the way. Keep checking back for updates!

Session Filters

Day 1 Monday, June 27

8:30am - 12:30pm

Decoding SEO: How to Build Your Online Visibility – Without the Technical Jargon

Masterclass
  • Hannah McNaughton, Metric Marketing
  • Hannah McNaughton

At the end of this Masterclass, you’ll be able to:

  • Evaluate your site’s SEO health
  • Identify, troubleshoot, and correct common technical errors
  • Utilize the most effective SEO tools
  • Perform keyword research and develop a data-driven content strategy
  • Audit your existing content to find hidden gems and problem areas
  • Analyze and deconstruct competitor’s sites
  • Reverse engineer the top-ranking pages to better compete in SERPs
  • Structure your website to enhance crawlability
  • Optimize on-site elements
  • Prepare for and execute site migrations and redesigns
  • Manage redirects
  • Find and pursue additional SERP opportunities, such as featured snippets and FAQs
  • Create and implement a prioritized SEO strategy
Included with Platinum Passes, upgrade required for Main Event Passes
  • SEO & Search

Advanced Digital Analytics Strategies and Tactics

Masterclass
  • Chris Sietsema, Teach to Fish Digital
  • Chris Sietsema

At the end of this Masterclass, you’ll be able to:

  • Create new Google Analytics (GA) Accounts, Properties and Views and/or audit an existing account
  • Configure conversion goals, filters, account integrations, advanced segments and cross-domain tracking within GA
  • Prepare an accurate, reliable and repeatable process for campaign tracking code creation and stewardship
Included with Platinum Passes, upgrade required for Main Event Passes
  • Data & Analytics

Burgers, Boxes, Briefs and Bachelor Degrees: Level up and Sell Anything with the Big 5 of Digital Marketing

Masterclass
  • Samantha Kermode, Investis Digital
  • Samantha Kermode

At the end of this Masterclass, you’ll be able to:

  • Develop content, SEO and competitive analyses to guide your strategies
  • Use and interpret data from popular tools like SEMRush, Screaming Frog and Lighthouse
  • Develop content for targeted audiences
  • Optimize your site and user experience for consumers and search engine bots
  • Improve your demand generation in email and paid search and social
  • Test and analyze your efforts for constant improvement

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

Included with Platinum Passes, upgrade required for Main Event Passes
  • Content Marketing
  • Lead Gen / Conversion / Retention
  • SEO & Search

1:15pm - 2:15pm

The Power of Sound and Silence: How Creative Habits Lead to Better Marketing

Keynote
  • Jenny Haggard, Spotify
  • Jenny Haggard

After this session, you’ll be able to:

  • Implement best practices for audio creation
  • Incorporate audio as a core element of your marketing strategy
  • Use silence to fuel your creativity
  • Uncover the most impactful audience and cultural insights to develop creative ideas
  • Introduce brainstorming techniques to use with your team
  • Voice / AR / VR

2:30pm - 3:00pm

A Modern Marketer’s Guide to The Metaverse

  • Joe Cox, The Pop-Marketer
  • Joe Cox

After this session, you’ll be able to:

  • Discover specific ways marketers can join in on the fun of the gaming future
  • Apply examples & tips to take advantage of AR experiences before Apple Glass gets here
  • Understand the marketing value of NFTs and what action steps to take in this space
  • Voice / AR / VR

How to Increase Conversion Rates By 35% in 120 Days

  • Ayat Shukairy, Invesp
  • Ayat Shukairy

After this session, you’ll be able to:

  • Identify the right items you should test and effectively measure the impact on your bottom line
  • Set up a work flow (technology and process) to maximize efficiency with your lead conversion program
  • Use proven resources and timelines to hit the ground running and start increasing your conversion rates
  • Lead Gen / Conversion / Retention

Content First Omnichannel Planning

  • Patty Radford Henderson, Annum
  • Patty Radford Henderson

After this session you’ll be able to:

  • Garner top-down alignment on an omnichannel approach to strategic planning
  • Establish an overarching and prioritized content plan
  • Develop cross channel content programming

Who should attend? This session is for marketers who are striving to deliver more integrated omnichannel experiences and need some quick wins to get things moving in the right direction.

  • Content Marketing

3:15pm - 3:45pm

Building Advocates with Experiences

  • Cliff Seal, Salesforce
  • Cliff Seal

After this session, you’ll be able to:

  • Identify opportunities to create a uniquely memorable experience
  • Empower every customer-facing employee to create advocates through consistently positive interactions
  • Leverage your brand to make a positive impact on the world, hand-in-hand with your customers
  • Customer Experience

Creating Content Your Audience Wants

  • Alli Berry, The Motley Fool
  • Alli Berry

After this session, you’ll be able to:

  • Keep your audience engaged and wanting more
  • Establish your brand as an authority in your space
  • Create the right type of content for your goals

  • Content Marketing

Why CTV/OTT for Digital Marketers? A Guide to Effective Streaming TV Advertising Success

Sponsored by Premion
  • Peter Jones, Premion
  • Peter Jones

After this session, you’ll be able to:

  • Navigate an increasingly fragmented and complex streaming TV marketplace
  • Find your audiences with advanced targeting capabilities
  • Measure the efficacy of your campaigns with outcomes-based KPIs

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

  • CTV/OTT

4:00pm - 4:30pm

Browser Cookies are Set to Disappear. What Next?

  • Chris Sietsema, Teach to Fish Digital
  • Chris Sietsema

After this session, you’ll be able to:

  • Understand what role third-party cookies play today
  • Recognize the implications for campaign management and measurement in a world without cookies
  • Explore proposed solutions and potential alternatives
  • Use a checklist of items to tackle in 2022

  • Data & Analytics

Effectively Plan Your Digital Project and Experience Results

Sponsored by Pantheon
  • Joe Crespo, Aten Design Group
  • Joe Crespo

After this session, you’ll be able to:

  • Write a specification that provides your team, or vendor partner, with the information they’ll need to get started
  • Establish and evaluate budgets and timelines
  • Align your stakeholders and identify your project advocates
  • Successfully launch your next digital project

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

  • Marketing Operations

Where to Focus Your SEO Efforts to Have Greater Impact

  • Patrick Stox, Ahrefs
  • Patrick Stox

After this session, you’ll be able to:

  • Conduct keyword research in many different ways
  • Discover new content ideas and write the content in a way that actually gets traffic
  • Determine what links move the needle and how you can quickly drive value
  • Prioritize your technical efforts to focus on what will have the most impact
  • SEO & Search

4:30pm - 5:30pm

Opening Reception

Day 2 Tuesday, June 28

8:00am - 8:30am

Networking Coffee

Hosted by Adobe

8:30am - 9:00am

Preparing Your SEO and Content Strategy for 2023 and Beyond!

  • Taylor Kurtz, Crush the Rankings
  • Taylor Kurtz

After this session, you’ll be able to:

  • Understand the recent changes by Google and how to be compliant with these new standards
  • Create a targeted content strategy aimed at driving relevant organic traffic, as well as improve your authority and trust within Search Engines
  • Improve your overall user experience and core vitals to thrive with the ongoing Page Experience Update
  • Content Marketing
  • SEO & Search

5 Tips for Building a Brand Effectiveness Plan

  • Dawn Stone, Center for Nonprofit Management
  • Dawn Stone

After this session, you’ll be able to:

  • Effectively use data to evaluate your brand
  • Apply a social media checklist to test your brand effectiveness
  • Implement a 30-day brand effectiveness calendar to connect more with your target customers
  • Branding

9:15am - 9:45am

How to Measure Marketing Value in a Cookieless World

Sponsored by ChannelMix
  • Matt Hertig, ChannelMix
  • Matt Hertig

After this session, you’ll be able to:

  • Understand how third-party cookies have led marketers astray
  • Transition to first-party and even “no-party” marketing measurement
  • Put a 90-day plan in place to get your measurement strategy future-ready

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

  • Data & Analytics

The Psychology of Web Content: Mastering Cognitive Biases, Conversion Triggers and Modern SEO

  • Matthew Capala, Alphametic
  • Matthew Capala

After this session, you’ll be able to:

  • Discover the key cognitive biases and conversion triggers that affect your website visitors’ decision making
  • Replicate examples from some of the most successful brands to master the key principles of website persuasion
  • Upgrade your SEO game by optimizing for Google’s RankBrain, which uses AI and machine learning to better understand basic human instincts and behaviors
  • Use content to position your brand as a trusted authority in your field to reduce friction
  • Content Marketing
  • Data & Analytics
  • SEO & Search
  • Website

How to Make Paid Social Work for Your B2B Efforts

  • Garrett Mehrguth, Directive Consulting
  • Garrett Mehrguth

After this session, you’ll be able to:

  • Identify and advertise to every target account in your total addressable market
  • Apply tips and tactics for getting your ideal customer persona to convert directly into a sales meeting from paid social campaigns
  • Access proprietary industry benchmark data across cost per conversion, cost per lead, cost per opportunity, cost per customer, and more
  • Replicate the exact copy, creative, offers and call to actions that Directive uses across millions of dollars of spend to drive tens of millions in revenue
  • B2B
  • Paid Advertising
  • Social Media

10:00am - 10:30am

NextGen Marketing: How to Connect Authentically with Gen Z (and Why You Should)

  • Brittany Ward, Create Collabs & The Twenty-First Agency
  • Samantha Flynn, Junipr Public Relations
  • Brittany Ward
  • Samantha Flynn

After this session, you’ll be able to:

  • Create campaigns that appeal to Gen Z buying motivations
  • Adopt platforms to connect online with Gen Z
  • Effectively engage with Gen Z consumers by understanding what they care about, current trends, and what to watch out for

This session is for any business owner or marketer who wants to better understand their audience or tap new audiences within Gen Z.

  • Consumer Behavior
  • Millennials & Gen Z

How to Parent Different Marketing Channels and Hold Them Accountable with Data

  • Kenzie Dahnert, Rambunctious Rhino
  • Kenzie Dahnert

After this session you’ll be able to:

  • Identify clear goals and metrics for each of your marketing channels
  • Place all channels into an attribution model for your business
  • Use deeper data to track channel accountability
  • Map the customer stages to create an even standard
  • Data & Analytics

7 Unknown SEO/PPC Tips to Make You a Marketing SuperStar

Sponsored by Bruce Clay
  • Mike Weiner, Bruce Clay, Inc.
  • Mike Weiner

After this session, you’ll be able to:

  • Adapt to algorithm changes faster than your competitors
  • Arrange your website content in a hierarchy that increases relevance
  • Avoid SEO practices that could hurt your site in the long run
  • Save TONS on Google PPC spend while protecting your brand

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

  • SEO & Search

10:30am - 11:00am

Networking Break

Hosted by Effectv, A Comcast Company

11:00am - 11:30am

Believe in the Data: Taking the Fear Out of Google Analytics 4

  • Colleen Harris, Sincro
  • Colleen Harris

At the end of the session, you’ll be able to:

  • Use a checklist to successfully start transitioning to GA4
  • Organize your website goals for easy transition into conversions
  • Better understand “predictive audiences” and how to take advantage of them
  • Utilize all the best tricks to creating events and building out a sharable report
  • Data & Analytics

5 Steps to Killer Content That Drives Leads

Sponsored by Investis Digital
  • Samantha Kermode, Investis Digital
  • Samantha Kermode

After this session, you’ll be able to:

  • Produce and promote content your prospects want
  • Take advantage of your competitors to get more leads
  • Prove that your marketing delivers results

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

  • Content Marketing

11:45am - 12:15pm

How to Write Content That Ranks

  • Hannah McNaughton, Metric Marketing
  • Hannah McNaughton

After this session, you’ll be able to:

  • Create content outlines that include data-driven topics, keywords, word counts and more
  • Utilize insights and tools to successfully draft content that ranks
  • Save time by being strategic with your content creation strategy
  • Content Marketing
  • SEO & Search

Future-Proofing Your Digital Brand: 3 Ways to Prepare for Post-Pandemic Marketing, the Metaverse, and Web 3.0

  • Juntae DeLane, DIGITAL DELANE
  • Juntae DeLane

After this session, you’ll be able to:

  • Leverage effective post-pandemic marketing strategies
  • Apply innovative tactics for marketing in the metaverse
  • Successfully take your brand from Web 2.0 to Web 3.0
  • Branding
  • Consumer Behavior
  • Customer Experience
  • Emerging Technology

5 Steps to Build Data-Driven Video Strategies

Sponsored by Effectv, A Comcast Company
  • Robb Crippen, Effectv, A Comcast Company
  • Robb Crippen

After this session, you’ll be able to:

  • Understand what data sets should inform your video strategy
  • Build reach across a fragmented video ecosystem
  • Make considerations for audiences, geography & creative
  • Better measure success with video

This session is for anyone who is utilizing or considering TV & video in their marketing mix and is looking for proven criteria to build data-driven video campaigns that deliver effective results.

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

  • Strategy
  • Video Marketing

12:15pm - 1:15pm

Lunch Buffet & Break

Hosted by Claravine

1:15pm - 1:45pm

Think Different: The Boundaries of Creativity Are Meant to be Pushed

  • Tyler Farnsworth, Campfire
  • Tyler Farnsworth

After this session, you’ll be able to:

  • Look to the edges to help propel new levels of creative thought inside your organization
  • Gain an elevated perspective of what’s possible
  • Return to the office ready to rock the boat and create your own future

  • Consumer Behavior
  • Creativity
  • Customer Experience

Apply these Lifecycle Marketing Techniques and Experience eCommerce Growth

Sponsored by Quantum Lifecycle Marketing
  • Josh Aberant, Quantum Lifecycle Marketing
  • Josh Aberant

After this session, you’ll be able to:

  • Engage existing and past customers and encourage them to purchase more
  • Achieve ROI on your acquisition spend by increasing the lifetime value of every customer that comes through your store
  • Implement essential retention campaigns
  • Get buy-in on your lifecycle marketing plans and align your team on the goals
  • Build a loyal brand following

Who should attend? This session is for ecommerce digital marketers who are looking for ways to boost their revenue without increasing ad spend.

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

  • Ecommerce

How to “Steal” the Best Content, SEO and CRO Ideas from the Big Dogs

  • Daniel Russell, Go Fish Digital
  • Daniel Russell

After this session, you’ll be able to:

  • Understand why searcher intent is the future of content and SEO
  • Familiarize yourself with the changes Google is making to its algorithm that will change how we make content
  • Track content changes on industry leading (and competitor) websites
  • Determine if website updates are deliberately guided by data or subjective
  • Apply tactics today to start learning from your competitors and the leaders of your industry
  • Content Marketing
  • SEO & Search

2:00pm - 2:30pm

5 Digital Hacks To Steal Your Competitor’s Traffic

Sponsored by Media Shark
  • Joey Lowery, Media Shark
  • Joey Lowery

After this session you’ll be able to:

  • Place your digital ads directly in front of your competitor’s digital advertising efforts
  • Understand how to leverage tools that’ll give you instant competitor insights
  • Outrank your competitor’s highest driving traffic keywords

This is session is for digital marketers and business owners who want to leverage the newest tools to outperform their digital competitors.

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

  • Digital Ads

Purpose-Driven SEO: A Modern SEO Strategy that Any Company Can Apply

  • Dale Bertrand, Fire&Spark
  • Dale Bertrand

After this session, you’ll be able to:

  • Capitalize on Google’s AI which is tuned to amplify brands that resonate with online consumers
  • Craft a purpose-driven strategy that resonates with search engines
  • Apply lessons learned from case studies of leading brands with a purpose purpose-driven approach to SEO
  • SEO & Search
  • Website

Marketing in the Metaverse: Why and How Brands Can Engage in Virtual Worlds

  • Kent Lewis, Deksia
  • Kent Lewis

After this session, you’ll be able to:

  • Capitalize on new opportunities to market in the metaverse
  • Develop and implement strategies to engage audiences in virtual worlds
  • Identify the importance of the metaverse to the future of marketing and who the key players are
  • Customer Experience
  • Ecommerce
  • Emerging Technology

2:45pm - 3:15pm

How to Become a Thought Leader and Influencer on LinkedIn

  • Lindsey Boggs, Quantum Metric
  • Lindsey Boggs

After this session you will be able to:

  • Establish a personal brand with specific keywords to gain followers and views which will help pave the way to be viewed as a thought leader on LinkedIn
  • Bolster your personal brand by learning what to post, what times to post, and who to engage on LinkedIn to go viral
  • Become a champion for your company’s professional brand and help marketing content go viral
  • Learn why “”6 degrees of separation”” is no more, and why connecting and engaging on LinkedIn is so important for your brand
  • LinkedIn
  • Social Media

3 Ways to Personalize Experiences in the Evolving Digital Landscape

Sponsored by Optimizely
  • Josh Weimer, Optimizely
  • Josh Weimer

After this session, you’ll be able to:

  • Use customer insights to drive your digital strategy
  • Create personalization strategies to optimize online experiences
  • Discover tools and effective best practices to increase conversions

This session is for digital marketers and ABM specialists who want to understand how to stay competitive in an evolving digital landscape.

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

  • Personalization

Let’s Get Digital: How to Build a Better Customer Lifecycle

  • Zach Hawtof, Airkit
  • Zach Hawtof

After this session, you’ll be able to:

  • Reimagine your business processes and convert them into personalized, self-service experiences
  • Improve your customer lifecycle by effectively utilizing CRMs
  • Make impactful decisions on the tradeoffs between no-code, low-code, and pro-code platforms
  • Better understand the most important Digital acronyms: CRM, CMS, DXP, and CDP
  • Customer Experience
  • Marketing Operations

3:30pm - 4:00pm

What’s Trending? How to Break Free from the Buzzwords for Hyper-Focused SEO

  • Rachel Hernandez, The HOTH
  • Rachel Hernandez

After this session, you’ll be able to:

  • Determine where to focus your efforts to get the most bang for your ROI buck
  • Adapt to recent changes in SEO and what Google expects from businesses today
  • Apply hyper-focused SEO strategies that not only generate traffic but increase conversions
  • SEO & Search

Attract + Convert Your Perfect Customer on Instagram

  • Farhana Cannon, iMedia Exposure
  • Farhana Cannon

After this session, you’ll be able to:

  • Strengthen your brand on Instagram and grow your social presence and followers
  • Connect with and capture more leads on Instagram to ultimately increase sales
  • Position yourself as an expert in your space
  • Instagram
  • Social Media

Best Practices for TCPA Compliance and Data Privacy: What Every Marketer Needs to Know

  • Arvell Craig, Contact Center Compliance
  • Arvell Craig

After this session, you’ll be able to:

  • Follow best practices in compliance and data privacy while maximizing campaign success
  • Avoid common traps to protect yourself and your company from risk and litigation
  • Identify the critical trends around TCPA compliance and data privacy that every marketer needs to know
  • Data & Analytics
  • Marketing Operations
  • Marketing Strategy

4:00pm - 5:00pm

Closing Reception