Before we kick up our heels for the main Digital Summit event, join us for the official Pre-Party. We’ll be gathering at Four Winds Interactive – Denver’s leading Visual Communications company – for local craft beers & networking with Denver’s diverse community of business builders and innovators.

Have a few beverages and mix & mingle with fellow attendees, speakers, sponsors, and more from the Denver digital community!

This party is only open to registered Digital Summit attendees and a free RSVP is required.
https://www.eventbrite.com/e/digital-summit-denver-pre-party-hosted-by-four-winds-interactive-tickets-62612555840

Date: Monday, June 24
Time: 5:00pm – 7:00pm
Location: Four Winds Interactive Office, 1221 Broadway, Denver, CO 80203
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Sponsored by:

In his book WHEN, bestselling author Daniel Pink shows how timing isn’t an art—it’s a science. Drawing on a rich trove of research from psychology, biology, and economics, Pink reveals how best to live, work, and thrive. He will reveal how to use the hidden patterns of the day to build the ideal schedule, how to turn a stumbling beginning into a fresh start, how to utilize endings to succeed, as well as more fascinating secrets of perfect timing.

• Understand the principles behind compelling experience content
• Evaluate the effectiveness of your product’s current content, and identify how you can improve it
• Reframe your design process to incorporate both content and design

• Implement tactics to get the flywheel moving with both organic and paid efforts, even with a small budget
• Leverage content with a channel-specific approach to generate higher levels of reach
• Apply principles of successful content marketing and a distribution strategy that can lead to conversion

• Understand the new forces that are changing the rules of social
• Use building blocks to break down silos and enable social to be leveraged throughout your organization beyond marketing
• Improve measurement of the impact of social by looking at customer outcomes alongside business outcomes

• Better understand storytelling strategies brands use to create thumb-stopping video content for Facebook, Instagram and YouTube
• Use a playbook full of fresh insights on video marketing and the platforms on which you should focus
• Incorporate a data-centric approach to boosting key metrics, and amplifying social & brand marketing initiatives with video
• Develop a daily video marketing strategy that reaches specific audiences, and creates measurable impact on a regular basis

• Create a more effective strategy to better attack your workload
• Unify processes to get everyone on the same page
• Reclaim more time for the job you were actually hired to do

• Fined ideas for testing and experimentation
• Set up an ideal SEO experiment
• Crack the secret for hidden growth

• Understand why you should spend more of your marketing dollars on influencer activations
• Optimize full funnel performance with influencer collaborations
• Know metrics to use for tracking influencer collaboration goals and campaign objectives

• Recognize the four truths of the Business Apocalypse
• Utilize a modern day, step-by-step framework to becoming a Courage Brand.
• Overcome the clarity epidemic we currently find ourselves in
• Smoke out, address and overcome your largest corporate business fears
• Deliver a ‘Return On Courage’

• Create integrated ad campaigns to influence customers across all stages of the funnel
• Track your users as they navigate between your different advertising campaigns
• Reach your past visitors from search across their social platforms
• Releverage your social audiences within Google to target your best searchers

• Scale a team of one to many for live content coverage
• Identify which channels align with the right content to tell your story
• Plan your content playbook for cohesive storytelling across any event
• Effectively practice and rehearse your playbook ahead of going live

• Glean deeper insights from rich and accurate location data
• Push partners to make the most effective use of location data for advertising
• Creatively reach ideal consumers in channels that work best for them

• Understand how to adapt an experience-first approach to B2B sales and marketing engagement
• Avoid overcomplicating your ABM strategy; instead simplify to make it work for you
• Implement a practical approach to driving more revenue through inbound, outbound, and lead management

• Identify and tailor messaging to influential advocates
• Plot how your brand is positioned relevant to competitors in the minds of your audience
• Evaluate creative & channel performance metrics to justify marketing investments

• Develop a better understanding of your audience, its needs, and its behaviors
• Launch campaigns with greater understanding and data-driven precision
• Use and understand the data from your results more efficiently for future tests

• Easily add or expand the use of SMS into your marketing mix to improve engagement and financial results
• Apply SMS marketing best practices with specific do’s and don’ts to boost campaign performance
• Understand the critical components of SMS marketing compliance and the tips and tricks to make compliance simple

• Transform case studies into voice-of-the-customer videos that connect emotionally
• Produce award-winning content on a shoestring budget
• Apply simple, affordable tactics to produce a mini-documentary

• Ensure your company has a compelling brand promise, i.e. your guiding “North Star”
• Understand what it means to have a clear strategic vision for your company, both short and long term
• Identify your own priorities and how they fit into the goals of your company
• Achieve alignment with team members across your organization to capture the growth!

• Identify trends in internal company email that can be applied to marketing externally
• Understand the current state of employee email engagement
• Build an internal email strategy to improve the power of your email content, no matter who you’re sending to

We wrap up an action-packed Day 1 of Digital Summit Denver with a bang — with a special keynote from the legendary Seth Godin. This interactive keynote includes some of Seth’s musings about the art and science of building authentic human-to-human relationships through marketing, and leaves plenty of time for Q&A and advice from the legend himself.

• Use LinkedIn Video to share your projects, take consumers behind the scenes, or teach your audience something
• Determine who is engaging with your content
• Create a LinkedIn Video of your own
• Reference provided resources to create your videos in the future

• Recognize design trends that prioritize engagement and accommodate mobile and desktop email clients
• Better align messaging and calls to action with campaign objectives
• Boost ROI with personalization that moves the needle
• Leverage the CTA secret that gets the click—even among disengaged subscribers

• Guide leaders who talk the Agile talk, but aren’t willing to walk the walk, to get started
• Convert team members who resist (or actively sabotage) Agile processes into Agile advocates
• Overcome process problems that break the spirits of newly formed Agile teams
• Avoid the perils of sitting on multiple “Agile” teams

• Learn the best habits of highly organized content practices/strategies
• Clearly articulate a (stronger) strategic goal and map your content to meet it
• Determine the pieces you need to produce – and when to share them
• Assign accountability for who concepts, produces and approves tactics
• Develop a process that allows you to cost-effectively produce content for mobile, social and owned channels

• List reasons why you should migrate (there are plenty)
• Take advantage of opportunities to make your new website SEO friendly
• Use best practices presented to prepare for your migration
• Find out what to expect during migration day
• Know what you need to monitor in post-migration

• Understand how Rich Business Messaging will change SMS
• Increase customer engagement and personalization with RBM
• Reach mobile customers more effectively
• Prepare your brand for the future of messaging

• Understand the opportunity for brands and marketers who listen and build community
• Leverage the tension between consumer’s rejection of ads and love of brands
• Build a playbook for building community online (ideally on Reddit!)

• Understand what makes Gen Z unique
• Engage and connect with Gen Z in ways that matter to them
• Implement the best research methods to use when learning about this modern generation

• Produce 18x more revenue through content nurturing
• Send personalized content based on specific user actions
• Increase profits by 30% with behavioral emails

• Create content rooted in thought leadership, driven by authentic conversation.
• Dissect content into consumable, shareable, and engaging micro-content
• Tap into integrated ad opportunities without disrupting the consumer experience

• Define what matters to customers in a world where they’re in control of where they spend their time
• Understand how to build content ideas that break through, but also reward interest
• Use a framework that lets you create connection through content that is immediate, interactive, and immersive

• Implement a social media strategy and identify tools to help drive seamless buying experiences for consumers
• Shift KPI focus from engagement/vanity metrics to commerce focused metrics
• Utilize social commerce content best practices to convert consumers

• Overcome the biggest threat to your business that may not even be on your radar
• Understand the five most importance changes in consumer behavior today and evaluate their implications for your brand and marketing
• Replicate the approaches of top brands to these seismic changes successfully at your organization
• Implement an approach to marketing that ensures your brand resonates with customers’ changing needs—no matter who they are

• Better understand your customers’ journeys, and how they should be applied to your strategy
• Recognize how display advertising fits into your overall marketing strategy
• Utilize Google Analytics and other tools to measure the metrics that matter
• Optimize your ad spend and improve your ROI

• Execute on six tactics that have been statistically proven to increase qualified lead volume
• Avoid four widely implemented tactics that simply do not work
• Analyze your current marketing efforts with a list of questions that will spark your journey towards repeatable and scalable growth

• Understand how your team can use Agile Marketing
• Walk through a series of progressive content types and a timeline of change based on trends to understand the landscape of digital marketing
• Formulate a set of tools to help your team adapt quickly to the changes in digital marketing

• Explore insights on sales & marketing orchestration
• Create effective content for ABM & social selling on LinkedIn
• Use focused strategies to engage prospects on LinkedIn

• Diagnose and overcome common obstacles marketers face when convincing colleagues and management to prioritize user experience
• Create a strategy to effectively communicate the benefits of design to your organization
• Build stakeholder trust and confidence by articulating the value of good UX
• Identify allies who will help build momentum on your journey to promoting a user-centric culture

• How to turn more website visitors into new email contacts
• How to automate timely engagement with new contacts
• How to do more business by sending more relevant emails

• Understand what this audio renaissance means for brands, marketers, content providers and society as a whole
• Use voice tactics & strategies to deepen your consumer relationships
• Create compelling stories to share through audio

• Effectively interpret predictive models to improve the customer experience
• Apply metrics to evaluate your predictive models
• Apply actionable learnings from Uber’s case studies on optimization and channel attribution

• Show your true power, and continually differentiate by saying what others can’t say
• Understand the pressures to conform to commonly used strategies, techniques and buzzwords, and avoid them
• Gain press attention through unique and well placed SEO

On Day 2 of Digital Summit Denver, Girls Who Code Founder/CEO (and Best-Selling Author), Reshma Saujani will share some powerful insights from her new book Brave, Not Perfect — inspired by her popular TED talk. She’ll discuss practices and candid advice for letting go of our need for perfection, and how to make bravery a lifelong habit. By being brave, not perfect, we can all become the authors of our biggest, boldest, and most joyful life.

• Setup the right tools and parameters to ensure social media success
• Determine and prioritize KPI’s that buckshot goals and targets
• Launch bold concepts and ground your ideas through substantiating data
• Reverse engineer audiences to find underserved content opportunities

• Better plan and prioritize marketing investments for 2020
• Communicate to your team why NOW is the time to embrace agile marketing
• Rationalize to management why it is time to reorganize around the entire customer journey
• Convince your marketing leadership that data integration needs to be a dedicated marketing role

• Understand the difference between destination and location-based marketing
• Connect the online and offline consumer experience
• Plan a comprehensive media mix that optimizes results

• Tap into new storytelling features on Snapchat and Instagram Stories
• Create an employee advocacy strategy to boost organic social media reach
• Leverage social listening effectively to find and engage potential customers
• Build relatable, real-time moments like an A-list celebrity for your brand
• List the types of content given preferential treatment by Facebook and Instagram

• Understand which factors are the most important today to ranking locally
• Optimize Google My Business for better ranking in the Maps
• Find insights within your niche which can be instantly applied to your site
• Replicate examples of quick wins for Local SEO

• Reflect on your products DNA to identify opportunities for customizing your email experience
• Identify simple ways to make your content feel more personal with limited data and resources
• Learn how simple changes in language can improve conversion

• Evaluate your potential on different networks
• Create a social media strategy that caters to your target audience
• Navigate the social media minefield while staying true to your brand voice

• See how high performing marketers use testing for benchmarks (not for a free metrics boost)
• Understand how segmenting and personalized content work together
• Leverage real-time behavioral triggers that drive results
• Multiply efforts across your organization—without losing brand consistency

• Understand how and why bad ideas improve your creative process
• Define and encourage bad ideas across your organization to make your business more innovative
• Incorporate more bad ideas into your personal or corporate creative culture
• Apply the more bad ideas creative approach to a group or organization

• Use success tactics in working with small and large scale influencers
• Understand how to measure success of your influencer marketing programs
• Connect with your customers through content and influencer storytelling that is real, creative, and authentic.
• Recognize future trends in influencer marketing, anticipate change, and create new strategies

• Create new streams of revenue with minimal effort
• Sell Pay Per Call services to your existing clients
• Immediately scale your business with a Pay Per Call program.

• Analyze your digital marketing activities to discover where you currently sit on Google’s Digital Maturity Benchmark
• Use the insights from the report to shape your future digital marketing plans
• Identify how data science can help build on your company’s success

• Determing your best performing content using Google Analytics and optimizing it for long-term SEO growth
• Using advanced search techniques to uncover “too similar” content that is cannibalizing your efforts
• Creating a redirect strategy to improve the organic performance of your best pages

• Access the value of your network
• Understand the importance of an “open network”
• Employ the 4 basic habits of super-connectors
• Describe why social networks often let us down and how to optimize them

• Understand if your media buy is truly effective – discover the reports, audience details and cross-channel performance metrics you should be asking your partners for
• Identify where your money is going – use our ad transparency calculator (free to all session attendees) to calculate all costs involved – ad tax, agency fees and more
• Know how your brand is being kept safe – get the questions to ask to understand where your ads are running, where they’re not, and how to make sure you’re being compliant

• Identify the key areas to align Sales & Marketing
• Break down the barriers to strengthen your teams
• Develop shared key metrics of success
• Understand some of the best practices to execute a successful partnership between Sales & Marketing

• Articulate the ROI of improved customer experiences
• Build strategic plans that include customer and business outcomes
• Teach creatives to use business metrics in their everyday work

• Decide if being on the platform is right for you in the first place.
• Learn how to adapt previous Facebook strategies to boost your other platforms
• Get the most out of the new algorithm, and avoid the penalties and pitfalls that could sink you.

• Create a truly integrated marketing program geared at helping your customer and your company
• Design a system of assets that are usable for external and internal audiences
• Build a solid, value-driven marketing plan that uses digital as the cornerstone

• Better understand what makes Twitter’s audience unique and how they drive conversation that influences culture on and off the platform
• See how brands like Gillette, ASOS, and Nike have executed purpose-driven marketing to drive business impact
• Create a tangible framework for connecting your brand purpose with audiences on Twitter

• Understand the current industry trends around voice-enabled technology and artificial intelligence and how they impact yoru business.
• Understand the the spectrum of design, adoption, privacy, security, accessibility implications of voice technologies and AI
• Actively participate developing the future trends of voice and AI as part of your overall business and marketing strategies

• Move beyond reach, frequency & CPM
• Benefit from data collection to reach your ideal customers
• Leverage Artificial Intelligence (AI) to be a smarter marketer
• Speak to the right now generation, understand your audience, and impact the bottom line
• Create heavy competition among publishers & networks to stretch your ad dollars in real-time

• Understand the ideal structure of a chatbot conversation
• Map your conversation to the visitors Intent
• Determine how the right and wrong “AI” can dramatically improve your engagement