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Agenda

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Pre-event Monday, June 24

10:00 am - 4:00 pm

Advanced Social Media Marketing

Masterclass
  • Lauren Teague, Convince & Convert
  • Lauren Teague

At the end of this masterclass, you’ll be able to:

  • Audit your current state of social
  • Identify landscape and competitive benchmarks
  • Use content that moves, sings and smiles to capture audience attention
  • Refresh social media reports for your organization
  • Choose KPIs that demonstrate campaign health
  • Understand how paid media augments a health organic strategy
  • Develop custom audiences for specific targeting and testing
  • Create a social media playbook for your brand
  • Dial in the best tools and processes for you and your team
Included with Platinum Passes, upgrade required for Conference, Plus, & Premium Passes

CRO for Content Marketers

Masterclass
  • Brian Massey, Conversion Sciences
  • Brian Massey
  • The magical equation you’ve been optimizing for, but didn’t know it.
  • The metrics content marketers should pay attention to.
  • Calculate the value of a reader, prospect and customer.
  • Build high-converting content pages.
  • How to get bigger content budgets from higher conversion rates.
  • The rules of behavioral science — that you already know.
  • The tools you should always have at your fingertips.
  • How to use heatmaps to improve page layouts.
  • Using analytics to grade your content and traffic.
  • Why Bounce Rate is a poor indicator of content effectiveness.
  • The sources of data you can tap for amazing insights.
  • Keeping designers and copywriters honest.
  • How to outgrow competitors with more resources.
  • Dealing with executive interference.
  • How to evaluate for crazy ideas that “just might work.”
  • Transcend your IT department.
  • How to decide what to change, what to leave the same, and what to test.
  • Writing great survey questions.
  • How to run a focus group from your desk.
  • Managing content for a website redesign.
  • How to develop ads that deliver qualified readers.
Included with Platinum Passes, upgrade required for Conference, Plus, & Premium Passes

Day 1 Tuesday, June 25

8:30 am - 12:30 pm

Creating Foolproof Content Marketing that Customers Love

AM Workshop
  • Leigh George, Freedom
  • Leigh George
  • Understand best practices and the latest trends driving content marketing success
  • Audit your current content strategy and approach to message development to undercover common problems and easy fixes
  • Develop audience insights quickly to create personas that help you understand your business from your customers’ perspective
  • Use your personas to create a framework for messaging that gives customers a reason to care about and listen to you.
  • Create a unique voice for your brand that helps your content stand out from competitors
  • Develop a map that gives you a high-level view of your content, cadence and ensures your communication across any channel is coordinated
  • Leverage the best tools for collaboration and efficiency
  • Simplify measurement to analyze only the most essential metrics defining success
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • B2B
  • B2C
  • Content
  • Strategy

SEO of Today

AM Workshop
  • Mindy Weinstein, Market MindShift
  • Mindy Weinstein
  • Identify technical issues on your website that are hurting rankings and/or performance
  • Prepare for site migrations (including https) and re-designs
  • Uncover hidden gems in Google Analytics and Google Search Console
  • Find and pursue additional SERP opportunities, such as rich snippets, image and video results
  • Reverse engineer the top-ranking pages to better compete in SERPs
  • Structure the website to create themes
  • Develop a content strategy based upon topical density that drives traffic
  • Increase online publicity and brand awareness through SEO techniques
  • Create an SEO strategy that can be implemented in prioritized steps
  • Win over key executives with the right data and reporting
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • B2B
  • B2C
  • Search
  • Strategy

Forget Everything You Know About Email Marketing

AM Workshop
  • Jen Capstraw, Iterable
  • Jen Capstraw
  • List the components of a complete email program
  • Determine email best practices worth busting
  • Implement The Goldilocks Zone: A practical path to personalization
  • Break free of batch ‘n blast
  • Know when to just say no to A/B testing
  • Name the essential components of preference centers that work
  • Use the feng shui approach to email design
  • Understand the future of email
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • Email
  • Measurement
  • UX/Design

Beyond Personas and the Customer Journey: The Next Step for CX Success

AM Workshop
  • Michael Salamon, Lousy
  • Michael Salamon
  • Use existing strategy, customer research, and journey mapping to inform upcoming activities
  • Effectively break down the complexity of each phase in the journey, allowing for a hyper-focus on specific touchpoints
  • Integrate existing analytics and identify areas for investigation
  • Reduce the overall “churn” associated with marketing campaign execution
  • Accurately share the resulting thinking across the organization
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • Analytics
  • UX/Design

Main Conference

1:15 pm - 2:10 pm

Opening Keynote

Keynote
  • Dan Pink, Best Selling Author
  • Dan Pink

Kicking off the main conference of this year’s Digital Summit Denver, bestselling author Daniel Pink shares his insights about how timing isn’t an art—it’s a science. Drawing on a rich trove of research from psychology, biology, and economics, Pink reveals how best to live, work, and thrive. He will reveal how to use the hidden patterns of the day to build the ideal schedule, how to turn a stumbling beginning into a fresh start, how to utilize endings to succeed, as well as more fascinating secrets of perfect timing.

2:30 pm - 3:00 pm

SEO vs. Brand Voice: Choosing the Right Words

  • Set priorities for digital copy based on your brand’s voice
  • Turn your SEO strategy into a key tool for building brand value
  • Balance two distinct skill sets: writing for search, and writing for brand
  • Create more cohesion between the terms people search for and the way you talk about what you offer
  • B2B
  • B2C
  • Content
  • Search
  • Strategy

Three Actionable Ways to Amplify Video Marketing Success on Social Media

  • Incorporate a data-centric approach to amplifying social & brand marketing initiatives with video
  • Understand the strategy behind creating thumb-stopping video content for Facebook, Instagram and YouTube
  • Develop a daily video marketing strategy that reaches specific audiences, and creates measurable impact
  • Walk away with a playbook full of fresh insights on video marketing and the platforms on which you should focus
  • B2B
  • B2C
  • Data
  • Social
  • Video

Adjust Your Marketing Strategy to Fit in a Mobile-First World

  • Comprehend why it’s important to think mobile-first
  • Develop a cohesive strategy to making a mobile-first shift
  • Understand what areas still need desktop attention
  • Decide what marketing channels to ditch and which to double down
  • Discover new technologies that can help your company compete in a mobile landscape
  • Mobile
  • Strategy

Winning at SEO With a Growth Mindset

  • Eli Schwartz, SurveyMonkey
  • Eli Schwartz
  • Fined ideas for testing and experimentation
  • Set up an ideal SEO experiment
  • Crack the secret for hidden growth
  • B2B
  • B2C
  • Conversion
  • Search

Design, Meet Content. Content, Meet Design

  • Brittney Urich, Ogilvy
  • Brittney Urich
  • Understand the principles behind compelling experience content
  • Evaluate the effectiveness of your product’s current content, and identify how you can improve it
  • Reframe your design process to incorporate both content and design
  • B2B
  • B2C
  • Content
  • UX/Design

3:20 pm - 3:50 pm

The Shape of Stories: Unleash Your :60 Storyteller

  • Jarrad Henderson, USA Today
  • Jarrad Henderson
  • Map out your story on a mathematical axis. Come learn about Kurt Vonnegut’s controversial storytelling method.
  • Understand how the art of the remix informs storytelling. Since nothing is new, you can focus your energy on how you want to copy, combine and transform your storytelling.
  • Implement the A.I. method to create the best story you can possibly can
  • B2B
  • B2C
  • Content
  • Emerging
  • Video

How to Rock SEO in a Machine Learning World

  • Understand the massive changes SEO is going through, today (don’t blink!)
  • Know what AI capabilities are legitimately moving the needle in SEO and what are fantasy
  • Understand how to evolve your SEO strategy to include AI technologies
  • B2B
  • B2C
  • Search

Digital Reputation Management and Social Media

  • Effectively audit your existing social media footprint
  • Utilize best practices for deleting or gaining control of “rogue accounts”
  • Tips for developing expert listening skills on social
  • Develop an application and approval process for new accounts
  • Monitor and take appropriate action on messages that create reputational risk
  • B2B
  • B2C
  • Social
  • Strategy

4:10 pm - 4:40 pm

Customer Storytelling: Connecting with Empathy and Humor

  • Tim Washer, Ridiculous Media
  • Tim Washer
  • Transform case studies into voice-of-the-customer videos that connect emotionally
  • Produce award-winning content on a shoestring budget
  • Apply simple, affordable tactics to produce a mini-documentary
  • B2B
  • B2C
  • Content
  • Video

Trust by Design: Keeping Your Customer on Your Side

  • Look at visual and interactive signals to build trust in the experience and product
  • Asses designs for how the viewer will trust their visual and interactive messages
  • Look at a product’s long term success based on trust, rather than short-term profit gains
  • B2C
  • Strategy
  • UX/Design

Email Accessibility: How to Truly Captivate, Communicate and Connect with every Subscriber

  • Understanding of why accessibility across every aspect of the digital ecosystem is so important
  • Discuss how temporary and permanent disabilities impact digital experiences
  • Make simple HTML code enhancements that will drastically improve email and landing page accessibility
  • Use best practices to design creative in which key messages are not missed
  • Content
  • Email
  • Mobile
  • UX/Design

LinkedIn on LinkedIn: How to Combine Account Based Marketing and Social Selling

  • Ty Heath, LinkedIn
  • Ty Heath
  • Explore insights on sales & marketing orchestration
  • Create effective content for ABM & social selling on LinkedIn
  • Use focused strategies to engage prospects on LinkedIn
  • B2B
  • Conversion
  • Strategy

How to Run a Content Practice (Without Inciting Mass Panic)

  • Matt Ingwalson, Heinrich
  • Matt Ingwalson
  • Learn the best habits of highly organized content practices/strategies
  • Clearly articulate a (stronger) strategic goal and map your content to meet it
  • Determine the pieces you need to produce – and when to share them
  • Assign accountability for who concepts, produces and approves tactics
  • Develop a process that allows you to cost-effectively produce content for mobile, social and owned channels
  • Content
  • Strategy

4:55 pm - 5:40 pm

Afternoon Keynote: Seth Godin

Keynote
  • Seth Godin, Best Selling Author
  • Seth Godin

We wrap up an action-packed Day 1 of Digital Summit Denver with a bang — with a special keynote from the legendary Seth Godin. This interactive keynote includes some of Seth’s musings about the art and science of building authentic human-to-human relationships through marketing, and leaves plenty of time for Q&A and advice from the legend himself.

5:40 pm - 6:30 pm

Opening Reception

Day 2 Wednesday, June 26

8:30 am - 9:00 am

Website Migration: What to Do Pre, During and Post

  • John Triplett, Vertical Measures
  • John Triplett
  • List reasons why you should migrate (there are plenty)
  • Take advantage of opportunities to make your new website SEO friendly
  • Use best practices presented to prepare for your migration
  • Find out what to expect during migration day
  • Know what you need to monitor in post-migration
  • B2B
  • B2C
  • Search
  • Strategy
  • UX/Design

Employees Are People, Too: What We Can Learn from Internal Email Strategy

  • Alennah Westlund, 3M
  • Alennah Westlund
  • Identify trends in internal company email that can be applied to marketing externally
  • Understand the current state of employee email engagement
  • Build an internal email strategy to improve the power of your email content, no matter who you’re sending to
  • B2B
  • B2C
  • Conversion
  • Email
  • Strategy

LinkedIn Videos: Speak So Your Audience Hears

  • Sabrina Kizzie, Social Media Glamour
  • Sabrina Kizzie
  • Use LinkedIn Video to share your projects, take consumers behind the scenes, or teach your audience something
  • Determine who is engaging with your content
  • Create a LinkedIn Video of your own
  • Reference provided resources to create your videos in the future
  • B2B
  • B2C
  • Conversion
  • Social
  • Video

Channeling Netflix: The Power of Episodic Content for Brands

  • Heather Taylor, Cereal Made
  • Heather Taylor
  • Have a better understand the impact of creating series – both unscripted and scripted – as a way to create deeper and repeat engagement with your audience
  • Take a data-centric approach to niche targeting – bigger isn’t better when you can have the right audience engaging with your content and your brand
  • Practical how-tos so you can apply this approach to your current content strategies – and to do it right
  • Use data-rich case studies to make a case for using series for your brands
  • B2B
  • B2C
  • Branding
  • Content
  • Social

Re-Engagement that Rocks: Strategies & Tips from Simple to Sophisticated

  • Jen Capstraw, Iterable
  • Jen Capstraw
  • Understand the steps in the lifecycle that warrant re-engagement campaigns
  • Replicate best-in-class examples of re-engagement in action
  • Implement can’t-miss tips that get clicks among disengaged subscribers
  • Conversion
  • Email
  • Mobile
  • Strategy

9:15 am - 9:45 am

Rehearse for Real Time: Preparing for the Moments That Make Content Great

  • Lauren Teague, Convince & Convert
  • Lauren Teague
  • Scale a team of one to many for live content coverage
  • Identify which channels align with the right content to tell your story
  • Plan your content playbook for cohesive storytelling across any event
  • Effectively practice and rehearse your playbook ahead of going live
  • B2B
  • B2C
  • Content
  • Social

The Evolution of Digital Media and How to Prepare for the Future

  • Dev T. Smith, eBay Enterprise, Magento, Revolt TV
  • Dev T. Smith
  • Create content rooted in thought leadership, driven by authentic conversation.
  • Dissect content into consumable, shareable, and engaging micro-content
  • Tap into integrated ad opportunities without disrupting the consumer experience
  • B2B
  • B2C
  • Content
  • Conversion
  • Paid Advertising

How to Write a Sales Page That Sells (or Give Your Copywriter Everything They Need to Write One for You)

  • Create sales page copy that makes your prospect think, “Wow! It’s like this company is reading my mind!”
  • Explain your product or service in a way that makes your customer eager to pull out their credit card
  • Address the things that stop your customer from making the purchase
  • Create “buy” buttons that work for you, instead of against you
  • Increase your revenue by writing a sales page that consistently converts prospects into customers – no matter what you’re selling
  • B2B
  • B2C
  • Content
  • Conversion

Becoming a Renaissance Marketer with the Help of Agile Marketing

  • Jeff Julian, Enterprise Marketer
  • Jeff Julian
  • Understand how your team can use Agile Marketing
  • Walk through a series of progressive content types and a timeline of change based on trends to understand the landscape of digital marketing
  • Formulate a set of tools to help your team adapt quickly to the changes in digital marketing
  • B2B
  • B2C
  • Strategy

Trigger Emails Made Simple

  • Understand, and recognize how trigger emails are different from your other marketing emails.
  • Collaborate with your development team more effectively to keep those emails updated
  • Use a specific strategy to organize your email workflow
  • Create a sense of order amongst the chaos
  • B2B
  • B2C
  • Email
  • Strategy

10:15 am - 10:45 am

Empathizing Your Way to Marketing Success

  • Leigh George, Freedom
  • Leigh George
  • Understand why making your customer a key member of your marketing team is critical
  • Go beyond the numbers to gain better insights around the motivations of customers
  • Craft empathetic, audience-centric narratives that stand out and evoke emotional responses
  • Take an empathetic approach across various tactics and channels, from the most simple gesture to a coordinated campaign
  • B2B
  • B2C
  • Branding
  • Strategy

Six Data-Validated Tactics to Increase Marketers Qualified Lead Volume

  • Garrett Mehrguth, Directive Consulting
  • Garrett Mehrguth
  • Execute on six tactics that have been statistically proven to increase qualified lead volume
  • Avoid four widely implemented tactics that simply do not work
  • Analyze your current marketing efforts with a list of questions that will spark your journey towards repeatable and scalable growth
  • B2B
  • Conversion
  • Strategy

Business Messaging: Meet Consumers Where They Are

  • Rob Lawson, Google
  • Rob Lawson
  • Understand how Rich Business Messaging will change SMS
  • Increase customer engagement and personalization with RBM
  • Reach mobile customers more effectively
  • Prepare your brand for the future of messaging
  • B2C
  • Conversion
  • Mobile

Behind the Scenes: Elevate Your Brand by Improving Your Creative Process

  • Andrea Trew, Trew Creative
  • Andrea Trew
  • Improve your creative process and put together a strategic design approach to achieve brand goals
  • Gain inspiration that will drive your next creative marketing approach
  • Understand the differences between agency, in-house, and freelance design work
  • Know that wherever you work, you can create branded elements that are proven to surprise and delight
  • B2B
  • B2C
  • Branding
  • Strategy
  • UX/Design

11:00 am - 11:30 am

Heart Over Art: Why Your Need For Social Content Perfection is Holding You Back

  • Carmen Collins, Cisco
  • Carmen Collins
  • Know how to put yourself in your social media followers’ shoes and experience your content like they do
  • Get tips on traps to avoid. Recognize what “looks” good from a marketing perspective, but not necessarily on social media
  • Increase your understanding of how your content is consumed differently on different social media platforms
  • Implement better content customization practices
  • Published, Not Perfect: Accept and get comfortable with embracing imperfect content to experience better results
  • B2B
  • B2C
  • Branding
  • Content
  • Social

How to Find and Tell the Story of Your Ideas

  • Understand why you’re wired to miss what your messages need most
  • Use a simple tool for identifying the key concepts needed to drive understanding and action in any presentation or message
  • Turn those key concepts into content that creates the connections (and conversions) you need
  • B2B
  • B2C
  • Branding
  • Content
  • Strategy

Get New and Repeat Business on Autopilot with Email Marketing

  • Dave Charest, Constant Contact
  • Dave Charest
  • How to turn more website visitors into new email contacts
  • How to automate timely engagement with new contacts
  • How to do more business by sending more relevant emails
  • B2B
  • B2C
  • Conversion
  • Email

12:05 pm - 1:00 pm

Lunch Keynote

Keynote

Grab your lunch and join us for an inspiring keynote here on Day 2 of Digital Summit Denver. Awesome speaker name to be announced soon!

1:20 pm - 1:50 pm

What Marketers Can Learn About Social Media from DJ Khaled and Drake

  • Carlos Gil, Gil Media Co.
  • Carlos Gil
  • Tap into new storytelling features on Snapchat and Instagram Stories
  • Create an employee advocacy strategy to boost organic social media reach
  • Leverage social listening effectively to find and engage potential customers
  • Build relatable, real-time moments like an A-list celebrity for your brand
  • List the types of content given preferential treatment by Facebook and Instagram
  • B2B
  • B2C
  • Branding
  • Content
  • Conversion
  • Social

How to Find and Tell the Story of Your Ideas

  • Understand why you’re wired to miss what your messages need most
  • Use a simple tool for identifying the key concepts needed to drive understanding and action in any presentation or message
  • Turn those key concepts into content that creates the connections (and conversions) you need
  • Branding
  • Content
  • Strategy

Measuring the Moment: Pro tips for Monitoring User Behavior

  • Create and use events to understand user behavior
  • Use a tag manager to measure events, goals and other data points
  • Track people, not disjointed sessions, using existing site data
  • B2B
  • B2C
  • Content
  • Measurement
  • Search

SEO Quick Wins: 20% of Actions for 80% of Results

  • Matthew Capala, Alphametic
  • Matthew Capala
  • Execute on the 20% of transformative actions that lead to 80% of your organic search results
  • Perform a quick, simple and action-oriented SEO audit to prioritize your content, backlink and technical strategies
  • Design a winning SEO game plan that will not break the bank
  • Implement an agile and inclusive SEO process
  • Adapt to recent Google changes and position your strategy ahead of the evolving algorithm (and the competition)
  • B2B
  • B2C
  • Content
  • Search

2:05 pm - 2:35 pm

Seven Psychological Triggers Every Marketer Should Master

  • Effectively wield seven of the most powerful psychological triggers to influence your audiences
  • Identify specific ways to improve your messaging to be more effective and impactful
  • Quickly build trust with existing and potential customers
  • B2B
  • B2C
  • Branding
  • Content
  • Strategy

How to Use Structured Data for SEO

  • Adopt the benefits of structured data and schema.org markup.
  • Use best practices for technical implementation and validation.
  • Understand the key features that drive increased clicks and conversion.
  • Avoid common mistakes and penalties.
  • B2B
  • B2C
  • Conversion
  • Data
  • Search

Facebook #LIVE: How to Engage Your Followers and Grow Your Audience in New Ways

  • Why Facebook Live? Learn how going live on Facebook provides the greatest return for your time spent
  • Recommended tools and resources to shoot a great Facebook #LIVE video on any budget
  • Planning and optimizing Facebook Live strategies and campaigns, with step-by-step, hands-on instruction
  • Social
  • Video

Three Keys to Mastering B2B Email Like a Jazz Musician

  • Cliff Seal, Salesforce
  • Cliff Seal
  • See how high performing marketers use testing for benchmarks (not for a free metrics boost)
  • Understand how segmenting and personalized content work together
  • Leverage real-time behavioral triggers that drive results
  • Multiply efforts across your organization—without losing brand consistency
  • B2B
  • Data
  • Email

2:50 pm - 3:20 pm

How to Strengthen UX with Tactical and Strategic Involvement

  • Understand how organizations have prospered because they’ve adapted to Tactical-Strategic UX mindset
  • Advocate for and strengthen the concept of user experience within your company
  • Obtain strategic buy in for user experience from management
  • Bring UX practitioners and management together to further empower the concepts and advancement of user and customer experience
  • UX/Design

UX Meets MBA: A Designer Goes to Business School

  • McLean Donnelly, The Makery Group
  • McLean Donnelly
  • Articulate the ROI of improved customer experiences
  • Build strategic plans that include customer and business outcomes
  • Teach creatives to use business metrics in their everyday work
  • Strategy
  • UX/Design

Accelerating Return: Making Paid Ads Your Most Viable Channel Through AI

  • Move beyond reach, frequency & CPM
  • Use Artificial Intelligence (AI) to be a smarter marketer
  • Speak to the right now generation, understand your audience, & impact the bottom line with AI
  • Create heavy competition among publishers & networks to stretch your ad dollars in real-time
  • B2C
  • Content
  • Measurement
  • Social

3:35 pm - 4:05 pm

Adapting To The New Facebook

  • Alex Baker-Whitcomb, WIRED Magazine
  • Alex Baker-Whitcomb
  • Decide if being on the platform is right for you in the first place.
  • Learn how to adapt previous Facebook strategies to boost your other platforms
  • Get the most out of the new algorithm, and avoid the penalties and pitfalls that could sink you.
  • B2B
  • Social
  • Strategy

The Magic of Tidying Up Your Content: How to Declutter Your Website to Grow

  • Alli Berry, The Motley Fool
  • Alli Berry
  • Determing your best performing content using Google Analytics and optimizing it for long-term SEO growth
  • Using advanced search techniques to uncover “too similar” content that is cannibalizing your efforts
  • Creating a redirect strategy to improve the organic performance of your best pages
  • B2B
  • B2C
  • Content
  • Measurement
  • Search

Designing for Turing: Voice, AI, and the Future of CX

  • Jason Snook, CapTech Consulting
  • Jason Snook
  • Understand the current industry trends around voice-enabled technology and artificial intelligence and how they impact yoru business.
  • Understand the the spectrum of design, adoption, privacy, security, accessibility implications of voice technologies and AI
  • Actively participate developing the future trends of voice and AI as part of your overall business and marketing strategies
  • B2C
  • Customer Experience
  • Emerging
  • UX/Design

Positioning in Crowded Markets: How to Make Any Offering Obviously Awesome

  • April Dunford, Ambient Strategy
  • April Dunford
  • Understand how a change in context can transform a losing product into a winner
  • Follow a simple method to find the best market context for any offering
  • Replicate examples of companies that achieved breakthrough success through a strategic shift in positioning
  • B2B
  • B2C
  • Branding
  • Conversion
  • Strategy

4:05 pm - 5:00 pm

Closing Reception

Join us at Digital Summit Denver 2019