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Pre-event Monday, June 24

10:00 am - 4:00 pm

Advanced Social Media Marketing

Masterclass
  • Lauren Teague, Convince & Convert
  • Lauren Teague

At the end of this masterclass, you’ll be able to:

  • Audit your current state of social
  • Identify landscape and competitive benchmarks
  • Use content that moves, sings and smiles to capture audience attention
  • Refresh social media reports for your organization
  • Choose KPIs that demonstrate campaign health
  • Understand how paid media augments a health organic strategy
  • Develop custom audiences for specific targeting and testing
  • Create a social media playbook for your brand
  • Dial in the best tools and processes for you and your team
Included with Platinum Passes, upgrade required for Conference, Plus, & Premium Passes

CRO for Content Marketers

Masterclass
  • Brian Massey, Conversion Sciences
  • Brian Massey
  • The magical equation you’ve been optimizing for, but didn’t know it.
  • The metrics content marketers should pay attention to.
  • Calculate the value of a reader, prospect and customer.
  • Build high-converting content pages.
  • How to get bigger content budgets from higher conversion rates.
  • The rules of behavioral science — that you already know.
  • The tools you should always have at your fingertips.
  • How to use heatmaps to improve page layouts.
  • Using analytics to grade your content and traffic.
  • Why Bounce Rate is a poor indicator of content effectiveness.
  • The sources of data you can tap for amazing insights.
  • Keeping designers and copywriters honest.
  • How to outgrow competitors with more resources.
  • Dealing with executive interference.
  • How to evaluate for crazy ideas that “just might work.”
  • Transcend your IT department.
  • How to decide what to change, what to leave the same, and what to test.
  • Writing great survey questions.
  • How to run a focus group from your desk.
  • Managing content for a website redesign.
  • How to develop ads that deliver qualified readers.
Included with Platinum Passes, upgrade required for Conference, Plus, & Premium Passes

5:00 pm - 7:00 pm

Digital Summit Pre-Party, Hosted by Four Winds Interactive

Before we kick up our heels for the main Digital Summit event, join us for the official Pre-Party. We’ll be gathering at Four Winds Interactive – Denver’s leading Visual Communications company – for local craft beers & networking with Denver’s diverse community of business builders and innovators.

Have a few beverages and mix & mingle with fellow attendees, speakers, sponsors, and more from the Denver digital community!

This party is only open to registered Digital Summit attendees and a free RSVP is required.
https://www.eventbrite.com/e/digital-summit-denver-pre-party-hosted-by-four-winds-interactive-tickets-62612555840

Date: Monday, June 24
Time: 5:00pm – 7:00pm
Location: Four Winds Interactive Office, 1221 Broadway, Denver, CO 80203
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Sponsored by:

Day 1 Tuesday, June 25

8:30 am - 12:30 pm

Forget Everything You Know About Email Marketing

AM Workshop
  • Jen Capstraw, Iterable
  • Jen Capstraw
  • List the components of a complete email program
  • Determine email best practices worth busting
  • Implement The Goldilocks Zone: A practical path to personalization
  • Break free of batch ‘n blast
  • Know when to just say no to A/B testing
  • Name the essential components of preference centers that work
  • Use the feng shui approach to email design
  • Understand the future of email
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • Email Marketing
  • Measurement
  • UX & Design

Creating Foolproof Content Marketing that Customers Love

AM Workshop
  • Leigh George, Freedom
  • Leigh George
  • Understand best practices and the latest trends driving content marketing success
  • Audit your current content strategy and approach to message development to undercover common problems and easy fixes
  • Develop audience insights quickly to create personas that help you understand your business from your customers’ perspective
  • Use your personas to create a framework for messaging that gives customers a reason to care about and listen to you.
  • Create a unique voice for your brand that helps your content stand out from competitors
  • Develop a map that gives you a high-level view of your content, cadence and ensures your communication across any channel is coordinated
  • Leverage the best tools for collaboration and efficiency
  • Simplify measurement to analyze only the most essential metrics defining success
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • B2B
  • B2C
  • Content Marketing
  • Strategy

Beyond Personas and the Customer Journey: The Next Step for CX Success

AM Workshop
  • Michael Salamon, Lousy
  • Michael Salamon
  • Use existing strategy, customer research, and journey mapping to inform upcoming activities
  • Effectively break down the complexity of each phase in the journey, allowing for a hyper-focus on specific touchpoints
  • Integrate existing analytics and identify areas for investigation
  • Reduce the overall “churn” associated with marketing campaign execution
  • Accurately share the resulting thinking across the organization
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • Analytics
  • UX & Design

Become an SEO Rock Star: Actionable Strategies, Tactics & Tools

AM Workshop
  • Mindy Weinstein, Market MindShift
  • Mindy Weinstein
  • Troubleshoot and fix common technical errors that hurt rankings and traffic
  • Prepare for site migrations (including https) and re-designs
  • Analyze your audience for SEO purposes
  • Map keywords to the buyer’s journey
  • Find and pursue additional SERP opportunities, such as featured snippets, image and video results
  • Audit your existing content to find hidden gems and problem areas
  • Reverse engineer the top-ranking pages to better compete in SERPs
  • Structure your website to create themes
  • Develop a content strategy based upon topical density that drives traffic
  • Increase online publicity and brand awareness through SEO techniques
  • Create an SEO strategy that can be implemented in prioritized steps
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • B2B
  • B2C
  • SEO & Search

Main Conference

1:15 pm - 2:10 pm

The Scientific Secrets of Perfect Timing

Keynote
  • Dan Pink, Best Selling Author
  • Dan Pink

In his book WHEN, bestselling author Daniel Pink shows how timing isn’t an art—it’s a science. Drawing on a rich trove of research from psychology, biology, and economics, Pink reveals how best to live, work, and thrive. He will reveal how to use the hidden patterns of the day to build the ideal schedule, how to turn a stumbling beginning into a fresh start, how to utilize endings to succeed, as well as more fascinating secrets of perfect timing.

2:30 pm - 3:00 pm

Design, Meet Content. Content, Meet Design

  • Brittney Urich, Ogilvy
  • Brittney Urich
  • Understand the principles behind compelling experience content
  • Evaluate the effectiveness of your product’s current content, and identify how you can improve it
  • Reframe your design process to incorporate both content and design
  • B2B
  • B2C
  • Content Marketing
  • UX & Design

Generating Brand Momentum by Turning Content into Commerce

  • James Royer, Merrell
  • James Royer
  • Implement tactics to get the flywheel moving with both organic and paid efforts, even with a small budget
  • Leverage content with a channel-specific approach to generate higher levels of reach
  • Apply principles of successful content marketing and a distribution strategy that can lead to conversion
  • B2B
  • B2C
  • Content Marketing
  • Conversion
  • Paid Advertising
  • SEO & Search

Unlocking the Value of Social – How to Achieve ROI Beyond Marketing

  • Georgia Dahle, Hootsuite
  • Georgia Dahle
  • Understand the new forces that are changing the rules of social
  • Use building blocks to break down silos and enable social to be leveraged throughout your organization beyond marketing
  • Improve measurement of the impact of social by looking at customer outcomes alongside business outcomes
  • B2B
  • B2C
  • Measurement
  • Social Media
  • Strategy

Successful Video Marketing: Inspiration, Trends & Best Practices for Social Media

  • Jason Hsiao, Animoto
  • Jason Hsiao
  • Better understand storytelling strategies brands use to create thumb-stopping video content for Facebook, Instagram and YouTube
  • Use a playbook full of fresh insights on video marketing and the platforms on which you should focus
  • Incorporate a data-centric approach to boosting key metrics, and amplifying social & brand marketing initiatives with video
  • Develop a daily video marketing strategy that reaches specific audiences, and creates measurable impact on a regular basis
  • B2B
  • B2C
  • Content Marketing
  • Social Media
  • Video Marketing

Modernize Your Marketing Work: 4 Simple Ways to Get More Done

  • Marc Hansen, Workfront
  • Marc Hansen
  • Create a more effective strategy to better attack your workload
  • Unify processes to get everyone on the same page
  • Reclaim more time for the job you were actually hired to do
  • B2B
  • B2C
  • Strategy

Winning at SEO With a Growth Mindset

  • Eli Schwartz, SurveyMonkey
  • Eli Schwartz
  • Fined ideas for testing and experimentation
  • Set up an ideal SEO experiment
  • Crack the secret for hidden growth
  • B2B
  • B2C
  • Conversion
  • SEO & Search

3:20 pm - 3:50 pm

Influencers: The Voice of Your Customers

  • Kacy Cole, rewardStyle+LIKEtoKNOW.it
  • Kacy Cole
  • Understand why you should spend more of your marketing dollars on influencer activations
  • Optimize full funnel performance with influencer collaborations
  • Know metrics to use for tracking influencer collaboration goals and campaign objectives
  • B2C
  • Content Marketing
  • Conversion
  • Social Media

Surviving the Business Apocalypse: Transforming into a Courage Brand

  • Ryan Berman, Courageous
  • Ryan Berman
  • Recognize the four truths of the Business Apocalypse
  • Utilize a modern day, step-by-step framework to becoming a Courage Brand.
  • Overcome the clarity epidemic we currently find ourselves in
  • Smoke out, address and overcome your largest corporate business fears
  • Deliver a ‘Return On Courage’
  • B2B
  • B2C
  • Conversion
  • Strategy

Three Genius Ways to Make Your Search and Social Campaigns Work Better Together

  • Mark Irvine, WordStream
  • Mark Irvine
  • Create integrated ad campaigns to influence customers across all stages of the funnel
  • Track your users as they navigate between your different advertising campaigns
  • Reach your past visitors from search across their social platforms
  • Releverage your social audiences within Google to target your best searchers
  • B2B
  • B2C
  • SEO & Search
  • Social Media

Rehearse for Real Time: Preparing for the Moments That Make Content Great

  • Lauren Teague, Convince & Convert
  • Lauren Teague
  • Scale a team of one to many for live content coverage
  • Identify which channels align with the right content to tell your story
  • Plan your content playbook for cohesive storytelling across any event
  • Effectively practice and rehearse your playbook ahead of going live
  • B2B
  • B2C
  • Content Marketing
  • Social Media

More than Coordinates: Use Location Data to Get Customers From Hello to Purchase Faster

  • Mark Lowe, Valassis Digital
  • Mark Lowe
  • Glean deeper insights from rich and accurate location data
  • Push partners to make the most effective use of location data for advertising
  • Creatively reach ideal consumers in channels that work best for them
  • B2B
  • B2C
  • Data
  • Emerging
  • SEO & Search

Putting Experiences, People and Accounts at the Center of Your B2B Marketing Strategy

  • Bob Conklin, Marketo
  • Bob Conklin
  • Understand how to adapt an experience-first approach to B2B sales and marketing engagement
  • Avoid overcomplicating your ABM strategy; instead simplify to make it work for you
  • Implement a practical approach to driving more revenue through inbound, outbound, and lead management
  • B2B
  • Conversion

4:10 pm - 4:40 pm

Finding Fit: Messaging Frameworks for Marketing Growth

  • Justin Watkins, Native Digital
  • Justin Watkins
  • Identify and tailor messaging to influential advocates
  • Plot how your brand is positioned relevant to competitors in the minds of your audience
  • Evaluate creative & channel performance metrics to justify marketing investments
  • B2B
  • B2C
  • Branding
  • Measurement

Updated for 2019: Behavioral Science For Better Conversion Optimization

  • Brian Massey, Conversion Sciences
  • Brian Massey
  • Develop a better understanding of your audience, its needs, and its behaviors
  • Launch campaigns with greater understanding and data-driven precision
  • Use and understand the data from your results more efficiently for future tests
  • B2B
  • B2C
  • Conversion
  • Measurement
  • Strategy

Improving Customer Engagement and Conversion with SMS

  • Ken Richard, Ytel
  • Ken Richard
  • Easily add or expand the use of SMS into your marketing mix to improve engagement and financial results
  • Apply SMS marketing best practices with specific do’s and don’ts to boost campaign performance
  • Understand the critical components of SMS marketing compliance and the tips and tricks to make compliance simple
  • B2B
  • B2C
  • Conversion
  • Mobile Marketing

Customer Storytelling: Connecting with Empathy and Humor

  • Carlos Hidalgo, VisumCx
  • Carlos Hidalgo
  • Transform case studies into voice-of-the-customer videos that connect emotionally
  • Produce award-winning content on a shoestring budget
  • Apply simple, affordable tactics to produce a mini-documentary
  • B2B
  • B2C
  • Content Marketing
  • Video Marketing

Finding Your North Star: Lessons in Growth from a Career at the CIA and Disney

  • Bonnie Matosich, Submittable
  • Bonnie Matosich
  • Ensure your company has a compelling brand promise, i.e. your guiding “North Star”
  • Understand what it means to have a clear strategic vision for your company, both short and long term
  • Identify your own priorities and how they fit into the goals of your company
  • Achieve alignment with team members across your organization to capture the growth!
  • B2B
  • B2C
  • Branding
  • Data
  • SEO & Search

Employees Are People, Too: What We Can Learn from Internal Email Strategy

  • Alennah Westlund, 3M
  • Alennah Westlund
  • Identify trends in internal company email that can be applied to marketing externally
  • Understand the current state of employee email engagement
  • Build an internal email strategy to improve the power of your email content, no matter who you’re sending to
  • B2B
  • B2C
  • Conversion
  • Email Marketing
  • Strategy

4:55 pm - 5:40 pm

This Is Marketing

Keynote
  • Seth Godin, Best Selling Author
  • Seth Godin

We wrap up an action-packed Day 1 of Digital Summit Denver with a bang — with a special keynote from the legendary Seth Godin. This interactive keynote includes some of Seth’s musings about the art and science of building authentic human-to-human relationships through marketing, and leaves plenty of time for Q&A and advice from the legend himself.

5:40 pm - 6:30 pm

Opening Reception, hosted by Hootsuite

Day 2 Wednesday, June 26

8:00 am - 8:30 am

Morning Coffee Networking, hosted by Sprout Social

8:30 am - 9:00 am

LinkedIn Videos: Speak So Your Audience Hears

  • Sabrina Kizzie, Social Media Glamour
  • Sabrina Kizzie
  • Use LinkedIn Video to share your projects, take consumers behind the scenes, or teach your audience something
  • Determine who is engaging with your content
  • Create a LinkedIn Video of your own
  • Reference provided resources to create your videos in the future
  • B2B
  • B2C
  • Conversion
  • Social Media
  • Video Marketing

The Feng Shui of Modern Email

  • Jen Capstraw, Iterable
  • Jen Capstraw
  • Recognize design trends that prioritize engagement and accommodate mobile and desktop email clients
  • Better align messaging and calls to action with campaign objectives
  • Boost ROI with personalization that moves the needle
  • Leverage the CTA secret that gets the click—even among disengaged subscribers
  • B2B
  • B2C
  • Email Marketing

Failure is Feedback: How to Succeed at Agile Marketing by Not Doing These Things

  • Andrea Fryrear, AgileSherpas
  • Andrea Fryrear
  • Guide leaders who talk the Agile talk, but aren’t willing to walk the walk, to get started
  • Convert team members who resist (or actively sabotage) Agile processes into Agile advocates
  • Overcome process problems that break the spirits of newly formed Agile teams
  • Avoid the perils of sitting on multiple “Agile” teams
  • B2B
  • B2C
  • Strategy

How to Run a Content Practice (Without Inciting Mass Panic)

  • Matt Ingwalson, Heinrich
  • Matt Ingwalson
  • Learn the best habits of highly organized content practices/strategies
  • Clearly articulate a (stronger) strategic goal and map your content to meet it
  • Determine the pieces you need to produce – and when to share them
  • Assign accountability for who concepts, produces and approves tactics
  • Develop a process that allows you to cost-effectively produce content for mobile, social and owned channels
  • Content Marketing
  • Strategy

Website Migration: What to Do Pre, During and Post

  • John Triplett, Vertical Measures
  • John Triplett
  • List reasons why you should migrate (there are plenty)
  • Take advantage of opportunities to make your new website SEO friendly
  • Use best practices presented to prepare for your migration
  • Find out what to expect during migration day
  • Know what you need to monitor in post-migration
  • B2B
  • B2C
  • SEO & Search
  • Strategy
  • UX & Design

9:15 am - 9:45 am

Business Messaging: Meet Consumers Where They Are

  • Rob Lawson, Google
  • Rob Lawson
  • Understand how Rich Business Messaging will change SMS
  • Increase customer engagement and personalization with RBM
  • Reach mobile customers more effectively
  • Prepare your brand for the future of messaging
  • B2C
  • Conversion
  • Mobile Marketing

Listening For A Change: The New Frontier of Brand Strategy and Digital Engagement

  • Will Cady, Reddit
  • Will Cady
  • Understand the opportunity for brands and marketers who listen and build community
  • Leverage the tension between consumer’s rejection of ads and love of brands
  • Build a playbook for building community online (ideally on Reddit!)
  • Branding
  • Strategy

InstaBrain: Modern Research Methods for Gen Z Customers

  • Jillian Berger, Transamerica
  • Jillian Berger
  • Understand what makes Gen Z unique
  • Engage and connect with Gen Z in ways that matter to them
  • Implement the best research methods to use when learning about this modern generation
  • B2C
  • Conversion
  • Data

Four Automated Email Series That Get Serious Results

  • Leah Miranda, Emma
  • Leah Miranda
  • Produce 18x more revenue through content nurturing
  • Send personalized content based on specific user actions
  • Increase profits by 30% with behavioral emails
  • B2B
  • B2C
  • Conversion
  • Email Marketing
  • Measurement

Content Evolved: Foolproof Micro-Content Strategies for the Future of Digital

  • Dev T. Smith, eBay Enterprise, Magento, Revolt TV
  • Dev T. Smith
  • Create content rooted in thought leadership, driven by authentic conversation.
  • Dissect content into consumable, shareable, and engaging micro-content
  • Tap into integrated ad opportunities without disrupting the consumer experience
  • B2B
  • B2C
  • Content Marketing
  • Conversion
  • Paid Advertising

Building Ideas for the Attention Economy: Increasing Connection With Your Content

  • Rachael Sperling, Facebook
  • Rachael Sperling
  • Define what matters to customers in a world where they’re in control of where they spend their time
  • Understand how to build content ideas that break through, but also reward interest
  • Use a framework that lets you create connection through content that is immediate, interactive, and immersive
  • B2B
  • B2C
  • Content Marketing
  • Conversion
  • Customer Experience

10:00 am - 10:30 am

Likes, Shares, C…an we stop talking about Social Media Engagement and focus on Social Commerce

  • Lindsey Greenblatt, The Integer Group
  • Lindsey Greenblatt
  • Implement a social media strategy and identify tools to help drive seamless buying experiences for consumers
  • Shift KPI focus from engagement/vanity metrics to commerce focused metrics
  • Utilize social commerce content best practices to convert consumers
  • B2C
  • Conversion
  • Ecommerce
  • Social Media

Marketing Trends that Matter in 2019—and How to Leverage Them

  • Leigh George, Freedom
  • Leigh George
  • Overcome the biggest threat to your business that may not even be on your radar
  • Understand the five most importance changes in consumer behavior today and evaluate their implications for your brand and marketing
  • Replicate the approaches of top brands to these seismic changes successfully at your organization
  • Implement an approach to marketing that ensures your brand resonates with customers’ changing needs—no matter who they are
  • B2B
  • B2C
  • Conversion
  • Strategy

Why 80% of Marketers are Failing with Display, and How to Fix it Fast!

  • Jeremy Hudgens, Genius Monkey
  • Jeremy Hudgens
  • Better understand your customers’ journeys, and how they should be applied to your strategy
  • Recognize how display advertising fits into your overall marketing strategy
  • Utilize Google Analytics and other tools to measure the metrics that matter
  • Optimize your ad spend and improve your ROI
  • Paid Advertising
  • Strategy

Six Data-Validated Tactics to Increase Marketers Qualified Lead Volume

  • Garrett Mehrguth, Directive Consulting
  • Garrett Mehrguth
  • Execute on six tactics that have been statistically proven to increase qualified lead volume
  • Avoid four widely implemented tactics that simply do not work
  • Analyze your current marketing efforts with a list of questions that will spark your journey towards repeatable and scalable growth
  • B2B
  • Conversion
  • Strategy

Becoming a Renaissance Marketer with the Help of Agile Marketing

  • Jeff Julian, Enterprise Marketer
  • Jeff Julian
  • Understand how your team can use Agile Marketing
  • Walk through a series of progressive content types and a timeline of change based on trends to understand the landscape of digital marketing
  • Formulate a set of tools to help your team adapt quickly to the changes in digital marketing
  • B2B
  • B2C
  • Strategy

LinkedIn on LinkedIn: How to Combine Account Based Marketing and Social Selling

  • Ty Heath, LinkedIn
  • Ty Heath
  • Explore insights on sales & marketing orchestration
  • Create effective content for ABM & social selling on LinkedIn
  • Use focused strategies to engage prospects on LinkedIn
  • B2B
  • Conversion
  • Strategy

11:00 am - 11:30 am

How to Win the UX War on the Corporate Battle Field

  • Lynne Adams, Johnson & Johnson
  • Lynne Adams
  • Diagnose and overcome common obstacles marketers face when convincing colleagues and management to prioritize user experience
  • Create a strategy to effectively communicate the benefits of design to your organization
  • Build stakeholder trust and confidence by articulating the value of good UX
  • Identify allies who will help build momentum on your journey to promoting a user-centric culture
  • B2B
  • B2C
  • Strategy
  • UX & Design

Harnessing the Power of Instagram Stories

  • Quinn Tempest, Digital Strategy & Design Consultant
  • Quinn Tempest
  • Content Marketing
  • Social Media

Get New and Repeat Business on Autopilot with Email Marketing

  • Dave Charest, Constant Contact
  • Dave Charest
  • How to turn more website visitors into new email contacts
  • How to automate timely engagement with new contacts
  • How to do more business by sending more relevant emails
  • B2B
  • B2C
  • Conversion
  • Email Marketing

The New Era of V-Commerce: What Marketers Need to Know About the Voice Assistant Revolution

  • Meg Goldthwaite, NPR
  • Meg Goldthwaite
  • Understand what this audio renaissance means for brands, marketers, content providers and society as a whole
  • Use voice tactics & strategies to deepen your consumer relationships
  • Create compelling stories to share through audio
  • Emerging
  • Strategy

How CRM Predictive Models Improve Customer Experience

  • Mario Vinasco, Uber
  • Mario Vinasco
  • Effectively interpret predictive models to improve the customer experience
  • Apply metrics to evaluate your predictive models
  • Apply actionable learnings from Uber’s case studies on optimization and channel attribution
  • Conversion
  • Data
  • Strategy

Learn to Show Yourself Distinctly

  • Kevin Teman, AIMM
  • Kevin Teman
  • Show your true power, and continually differentiate by saying what others can’t say
  • Understand the pressures to conform to commonly used strategies, techniques and buzzwords, and avoid them
  • Gain press attention through unique and well placed SEO
  • B2C
  • Branding
  • SEO & Search
  • Strategy

12:15 pm - 1:20 pm

Lunch Keynote: Reshma Saujani

Keynote
  • Reshma Saujani, Girls Who Code
  • Reshma Saujani

On Day 2 of Digital Summit Denver, Girls Who Code Founder/CEO (and Best-Selling Author), Reshma Saujani will share some powerful insights from her new book Brave, Not Perfect — inspired by her popular TED talk. She’ll discuss practices and candid advice for letting go of our need for perfection, and how to make bravery a lifelong habit. By being brave, not perfect, we can all become the authors of our biggest, boldest, and most joyful life.

1:40 pm - 2:10 pm

Measuring Social in Today’s Shifting Sands

  • Chad Israel, Siegal Entertainment
  • Chad Israel
  • Setup the right tools and parameters to ensure social media success
  • Determine and prioritize KPI’s that buckshot goals and targets
  • Launch bold concepts and ground your ideas through substantiating data
  • Reverse engineer audiences to find underserved content opportunities
  • B2B
  • B2C
  • Data
  • Measurement
  • Social Media

Ignore at Your Peril: 9 Trends That Will Reshape Your Marketing Organization and Career

  • Loren McDonald, IBM Watson Marketing
  • Loren McDonald
  • Better plan and prioritize marketing investments for 2020
  • Communicate to your team why NOW is the time to embrace agile marketing
  • Rationalize to management why it is time to reorganize around the entire customer journey
  • Convince your marketing leadership that data integration needs to be a dedicated marketing role
  • B2B
  • B2C
  • Content Marketing
  • Data
  • Emerging
  • Strategy

Implementing Destination-Based Marketing to Win More Store Visits

  • Stephanie Fleischman, Waze
  • Stephanie Fleischman
  • Understand the difference between destination and location-based marketing
  • Connect the online and offline consumer experience
  • Plan a comprehensive media mix that optimizes results
  • B2B
  • B2C
  • Strategy

What Marketers Can Learn About Social Media from DJ Khaled and Drake

  • Carlos Gil, Gil Media Co.
  • Carlos Gil
  • Tap into new storytelling features on Snapchat and Instagram Stories
  • Create an employee advocacy strategy to boost organic social media reach
  • Leverage social listening effectively to find and engage potential customers
  • Build relatable, real-time moments like an A-list celebrity for your brand
  • List the types of content given preferential treatment by Facebook and Instagram
  • B2B
  • B2C
  • Branding
  • Content Marketing
  • Conversion
  • Social Media

Local Search Optimization: Tips for the Biggest Impact

  • Shelly Fagin, SEMrush
  • Shelly Fagin
  • Understand which factors are the most important today to ranking locally
  • Optimize Google My Business for better ranking in the Maps
  • Find insights within your niche which can be instantly applied to your site
  • Replicate examples of quick wins for Local SEO
  • B2B
  • B2C
  • SEO & Search

Email Personalization: 20% of Actions for 80% of Results

  • Michelle Sardina, Fragrant Jewels
  • Michelle Sardina
  • Reflect on your products DNA to identify opportunities for customizing your email experience
  • Identify simple ways to make your content feel more personal with limited data and resources
  • Learn how simple changes in language can improve conversion
  • B2B
  • B2C
  • Content Marketing
  • Conversion
  • Data
  • Email Marketing

2:25 pm - 2:55 pm

The Importance of Authenticity in Social Media Marketing

  • Scott Cianciosi, Zoho Social
  • Scott Cianciosi
  • Evaluate your potential on different networks
  • Create a social media strategy that caters to your target audience
  • Navigate the social media minefield while staying true to your brand voice
  • B2B
  • B2C
  • Branding
  • Social Media

Three Keys to Mastering B2B Email Like a Jazz Musician

  • Cliff Seal, Salesforce
  • Cliff Seal
  • See how high performing marketers use testing for benchmarks (not for a free metrics boost)
  • Understand how segmenting and personalized content work together
  • Leverage real-time behavioral triggers that drive results
  • Multiply efforts across your organization—without losing brand consistency
  • B2B
  • Data
  • Email Marketing

Innovation and Creativity: The Case for More Bad Ideas

  • Jason Keath, Social Fresh
  • Jason Keath
  • Understand how and why bad ideas improve your creative process
  • Define and encourage bad ideas across your organization to make your business more innovative
  • Incorporate more bad ideas into your personal or corporate creative culture
  • Apply the more bad ideas creative approach to a group or organization
  • B2B
  • B2C
  • Branding
  • Strategy
  • UX & Design

Best in Class Influencer Marketing

  • Cathey Curtis, Billabong
  • Cathey Curtis
  • Use success tactics in working with small and large scale influencers
  • Understand how to measure success of your influencer marketing programs
  • Connect with your customers through content and influencer storytelling that is real, creative, and authentic.
  • Recognize future trends in influencer marketing, anticipate change, and create new strategies
  • B2C
  • Content Marketing
  • Measurement
  • Social Media

How to Make Millions of Dollars with Pay Per Call

  • Adam Young, Ringba Call Tracking & Analytics
  • Adam Young
  • Create new streams of revenue with minimal effort
  • Sell Pay Per Call services to your existing clients
  • Immediately scale your business with a Pay Per Call program.
  • Conversion
  • Strategy

Save Money and Increase Revenue With Data-Driven Marketing

  • John Sellwood, Search Laboratory
  • John Sellwood
  • Analyze your digital marketing activities to discover where you currently sit on Google’s Digital Maturity Benchmark
  • Use the insights from the report to shape your future digital marketing plans
  • Identify how data science can help build on your company’s success
  • B2B
  • B2C
  • Data

3:10 pm - 3:40 pm

The Magic of Tidying Up Your Content: How to Declutter Your Website to Grow

  • Alli Berry, The Motley Fool
  • Alli Berry
  • Determing your best performing content using Google Analytics and optimizing it for long-term SEO growth
  • Using advanced search techniques to uncover “too similar” content that is cannibalizing your efforts
  • Creating a redirect strategy to improve the organic performance of your best pages
  • B2B
  • B2C
  • Content Marketing
  • Measurement
  • SEO & Search

Your Network is Your Net-Worth: How to Grow Your Social Capital Like a Super-Connector

  • Anne Gherini, Affinity
  • Anne Gherini
  • Access the value of your network
  • Understand the importance of an “open network”
  • Employ the 4 basic habits of super-connectors
  • Describe why social networks often let us down and how to optimize them
  • B2B
  • B2C
  • Conversion
  • Social Media
  • Strategy

Demystifying Programmatic: 6 Questions You Should Be Asking Your Media Partners to Drive Better Performance

  • Kristina Yarrington, Adswerve
  • Matt Fiskness, Adswerve
  • Kristina Yarrington
  • Matt Fiskness
  • Understand if your media buy is truly effective – discover the reports, audience details and cross-channel performance metrics you should be asking your partners for
  • Identify where your money is going – use our ad transparency calculator (free to all session attendees) to calculate all costs involved – ad tax, agency fees and more
  • Know how your brand is being kept safe – get the questions to ask to understand where your ads are running, where they’re not, and how to make sure you’re being compliant
  • B2B
  • B2C
  • Paid Advertising

Aligning Sales & Marketing: Getting to SQL & Filling the Funnel

  • Shay Howe, ActiveCampaign
  • Shay Howe
  • Identify the key areas to align Sales & Marketing
  • Break down the barriers to strengthen your teams
  • Develop shared key metrics of success
  • Understand some of the best practices to execute a successful partnership between Sales & Marketing
  • B2B
  • Conversion
  • Measurement
  • Strategy

UX Meets MBA: A Designer Goes to Business School

  • McLean Donnelly, The Makery Group
  • McLean Donnelly
  • Articulate the ROI of improved customer experiences
  • Build strategic plans that include customer and business outcomes
  • Teach creatives to use business metrics in their everyday work
  • Strategy
  • UX & Design

Adapting To The New Facebook

  • Alex Baker-Whitcomb, WIRED Magazine
  • Alex Baker-Whitcomb
  • Decide if being on the platform is right for you in the first place.
  • Learn how to adapt previous Facebook strategies to boost your other platforms
  • Get the most out of the new algorithm, and avoid the penalties and pitfalls that could sink you.
  • B2B
  • Social Media
  • Strategy

3:55 pm - 4:25 pm

Creating a Win for the Enterprise with Digital Marketing: Connecting Value to Your Customer

  • MaryAnn Holder-Browne, One Network Enterprises
  • MaryAnn Holder-Browne
  • Create a truly integrated marketing program geared at helping your customer and your company
  • Design a system of assets that are usable for external and internal audiences
  • Build a solid, value-driven marketing plan that uses digital as the cornerstone
  • B2B
  • B2C
  • Customer Experience
  • Strategy

#Purpose is Happening. Understanding the Role of Twitter in Advancing Brand Purpose

  • Rob Harrington, Twitter
  • Rob Harrington
  • Better understand what makes Twitter’s audience unique and how they drive conversation that influences culture on and off the platform
  • See how brands like Gillette, ASOS, and Nike have executed purpose-driven marketing to drive business impact
  • Create a tangible framework for connecting your brand purpose with audiences on Twitter
  • B2B
  • B2C
  • Branding
  • Social Media
  • Strategy

Designing for Turing: Voice, AI, and the Future of CX

  • Jason Snook, CapTech Consulting
  • Jason Snook
  • Understand the current industry trends around voice-enabled technology and artificial intelligence and how they impact yoru business.
  • Understand the the spectrum of design, adoption, privacy, security, accessibility implications of voice technologies and AI
  • Actively participate developing the future trends of voice and AI as part of your overall business and marketing strategies
  • B2C
  • Customer Experience
  • Emerging
  • UX & Design

Programmatic Evolved: Advanced Targeting + Superior Tracking = Your Advantage

  • Brian Lahey, Genius Monkey
  • Brian Lahey
  • Move beyond reach, frequency & CPM
  • Benefit from data collection to reach your ideal customers
  • Leverage Artificial Intelligence (AI) to be a smarter marketer
  • Speak to the right now generation, understand your audience, and impact the bottom line
  • Create heavy competition among publishers & networks to stretch your ad dollars in real-time
  • B2B
  • B2C
  • Paid Advertising

The Optimized Chatbot Conversation

  • Arvell Craig, Chatbot Funnels
  • Arvell Craig
  • Understand the ideal structure of a chatbot conversation
  • Map your conversation to the visitors Intent
  • Determine how the right and wrong “AI” can dramatically improve your engagement
  • B2B
  • B2C
  • SEO & Search

4:30 pm - 5:30 pm

Closing Reception, hosted by The Integer Group

Join us at Digital Summit Denver 2020