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Strategy + Trends

Sharpen your digital marketing strategy - Content, reputation management, social personalization, SEO, UX, and more

Looking at marketing and digital strategy from more of a bird’s eye, holistic viewpoint? There’s a number of offerings on the Digital Summit program to help stir your creative and strategic juices.

“The speakers all possessed very deep knowledge in their field. Very impressed with this conference. Outstanding value. Loved the DJ also!”

– 2016 Digital Summit attendee

Session Filters

Day 1 Tuesday, June 27

  • June 27
  • 8:30 am - 12:45 pm
  • Stage 1
  • Pre-Conference
  • Strategy Development | How to create a plan that guides all your content efforts
  • Ideation | Ways to play ""content Moneyball"" and come up with hundreds of topic ideas painlessly
  • Content Creation | What types of content are out there and how each can be created
  • Optimization | Don’t press publish before you follow these simple, yet essential SEO best practices
  • Promotion | Get social and understand what platforms work best for you and if paid ads can help
  • Distribution | How you can get more eyes on your content through targeted, off-site channels
  • Lead Nurture | Email is a vital component of a content strategy that keeps your relationships alive
  • Measurement | Learn what core KPIs to look at to understand failures and successes
  • June 27
  • 2:35 pm - 3:05 pm
  • Stage 3
  • Better understand what it takes to create a great end to end experience with connected products
  • Effectively strategize for every touchpoint with the customer and make sure they all tell the same story.
  • Connect emotionally with your users by telling stories with data
  • Embrace design constraints and use them to your advantage
  • June 27
  • 3:25 pm - 3:55 pm
  • Stage 2
  • Design and implement a winning ABM strategy at your organization
  • Understand how to design the most effective personalized campaigns for your company
  • Craft and implement personalized content to attract the right audience in your ABM campaigns
  • June 27
  • 3:25 pm - 3:55 pm
  • Stage 5
  • List 5 verbs that are the necessary building blocks for deep content
  • Unlock the power of pain points
  • Know how and when to use Storytelling vs storyselling
  • Understand deep content’s triple win
  • June 27
  • 3:25 pm - 3:55 pm
  • Stage 3
  • Assess the state of computational approaches to emotional sensing in both hardware and software modalities.
  • Better understand the scientific complexities of measuring human emotion.
  • Develop a perspective on computational approaches to emotional sensing.
  • June 27
  • 4:15 pm - 4:45 pm
  • Stage 4
  • Choose between outsourced and in-house content providers
  • Put the best people in content development roles
  • Use proven ways to get your writers on the same page
  • Build a sustainable process that will keep you producing great content -- without going insane.
  • June 27
  • 5:05 pm - 5:35 pm
  • Stage 3
  • Change user behavior from “transactional” to “relational”
  • Use algorithms to drive content personalization, and when each works best
  • Implement workflow processes that augment staff labor with automatic data-surfacing
  • June 27
  • 5:05 pm - 5:35 pm
  • Stage 5
  • Develop a simple customer journey map and better manage your customers’ expectations
  • Understand where there are gaps in your offer, and where profits are leaking out
  • Apply new techniques to reduce customer churn

Day 2 Wednesday, June 28

  • June 28
  • 8:30 am - 9:00 am
  • Stage 2
  • New processes and strategies for implementing predictive analytics in your business
  • Real world cases and results of Predictive Analytics to shape your strategic roadmap
  • Current trends of adoption of Predictive Analytics, by industry vertical
  • A peek at the role of Predictive Analytics and AI in the digital world
  • June 28
  • 9:20 am - 9:50 am
  • Stage 1
  • Understand ways that real-time data capabilities can help increase your business revenue
  • Learn how to use real-time data to surface personalized experiences
  • Leverage behavior data to increase retention and conversation
  • Enable innovation in your business though data insights
  • June 28
  • 9:20 am - 9:50 am
  • Stage 2
  • Use the provided roadmap to consistently create remarkable marketing
  • Go into your next creative brainstorm ready to ask the right questions
  • Understand how even "boring industries" can create remarkable work
  • June 28
  • 10:10 am - 10:40 am
  • Stage 1
  • Understand key marketing trends driving change and innovation in marketing technology
  • Identify strategic marketing technology capabilities that drive business value
  • Discuss how enterprise marketing technology will evolve over the next several years
  • List the hottest emerging marketing technologies
  • Review a new marketing technology framework to meet marketers’ needs
  • June 28
  • 11:10 am - 11:40 am
  • Stage 1
  • Understand why the Bee is such an important framework for your marketing decisions
  • Take the Beyoncé approach to your marketing efforts
  • Approach how you keep you and your organization aligned to your customer's needs, and
  • Enjoy some of Sasha Fierce's favorite jams along the way
  • June 28
  • 11:10 am - 11:40 am
  • Stage 3
  • Build your recipient list and segment strategically
  • Create the most compelling email copy and design
  • Understand which message ingredients pack a punch
  • Implement email testing strategies
  • Avoid common mail marketing mistakes
  • June 28
  • 11:10 am - 11:40 am
  • Stage 4
  • Interpret performance metrics for stronger signals about what’s working and what’s not
  • Translate metrics to staff to make data actionable
  • Use real-time analytics to deepen engagement on specific pieces of content
  • June 28
  • 12:00 pm - 12:30 pm
  • Stage 1
  • Showcase the best in class budgets and how they are utilized
  • Make the case for increased paid social media budgets
  • Show the true value of your marketing efforts and the impact on business results
  • June 28
  • 2:10 pm - 2:40 pm
  • Stage 3
  • Understand the #1 reason content doesn't convert for most companies
  • Launch a content marketing program with no budget
  • Measure the success of your content strategy the right way
  • June 28
  • 2:10 pm - 2:40 pm
  • Stage 4
  • Understand the fundamentals behind why Design Thinking works
  • Implement a rock solid Design Thinking process to your product and marketing campaigns
  • Advanced tops for applying Design Thinking Methodology to your web strategies
  • June 28
  • 3:00 pm - 3:30 pm
  • Stage 1
  • Integrate Snapchat and Instagram Stories into your social strategy to drive business with younger consumers
  • Determine how your brand can scale its micro-storytelling content efforts even with a small team
  • Create compelling micro-storytelling content regardless of industry
  • Apply the latest best practices in on-demand Snapchat geofilters—from graphics and pricing to strategic targetinge
  • June 28
  • 3:00 pm - 3:30 pm
  • Stage 3
  • Reframe your content strategy to make your organization a thought partner, rather than a thought leader
  • Better understand the B2B audience and their needs
  • Be the go-to source of content for executives
  • Innovate with distribution, format and cadence to reach your target audience
  • June 28
  • 3:50 pm - 4:20 pm
  • Stage 1
  • Develop genuinely useful personas
  • Incorporate user roles more strategically into your integrated marketing plans
  • Create Customer Journey Maps that are actually usable
  • Introduce Experience Maps into your digital strategy
  • Develop better, more advanced A/B Testing methodologies
  • June 28
  • 3:50 pm - 4:20 pm
  • Stage 3
  • List the five characteristics of human happiness that influence brand loyalty
  • Understand how far apart our conscious minds are from our unconscious when it comes to what we say vs. what we do
  • Define your brand’s ESP – Emotional Selling Proposition
  • Better use marketing and digital technology to create emotional bonds and psychological loyalty

Join us at DS Denver 2017

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