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Content Marketing

Sharpen your skills in content strategy, personalization, customer engagement, and more

Are you tasked with creating rock solid content strategy for your company? There’s a number of offerings on the Digital Summit program to help you sharpen your skills.

“The speakers all possessed very deep knowledge in their field. Very impressed with this conference. Outstanding value. Loved the DJ also!”

– 2016 Digital Summit attendee

Session Filters

Day 1 Tuesday, June 27

  • June 27
  • 8:30 am - 12:45 pm
  • Stage 1
  • Pre-Conference
  • Strategy Development | How to create a plan that guides all your content efforts
  • Ideation | Ways to play ""content Moneyball"" and come up with hundreds of topic ideas painlessly
  • Content Creation | What types of content are out there and how each can be created
  • Optimization | Don’t press publish before you follow these simple, yet essential SEO best practices
  • Promotion | Get social and understand what platforms work best for you and if paid ads can help
  • Distribution | How you can get more eyes on your content through targeted, off-site channels
  • Lead Nurture | Email is a vital component of a content strategy that keeps your relationships alive
  • Measurement | Learn what core KPIs to look at to understand failures and successes
  • June 27
  • 3:25 pm - 3:55 pm
  • Stage 1
  • Understanding of how using video builds authenticity and trust
  • Identify opportunities to use video across your business
  • Develop a toolkit of Video production tips to get started right away
  • June 27
  • 3:25 pm - 3:55 pm
  • Stage 2
  • Design and implement a winning ABM strategy at your organization
  • Understand how to design the most effective personalized campaigns for your company
  • Craft and implement personalized content to attract the right audience in your ABM campaigns
  • June 27
  • 3:25 pm - 3:55 pm
  • Stage 5
  • List 5 verbs that are the necessary building blocks for deep content
  • Unlock the power of pain points
  • Know how and when to use Storytelling vs storyselling
  • Understand deep content’s triple win

Day 2 Wednesday, June 28

  • June 28
  • 9:20 am - 9:50 am
  • Stage 2
  • Use the provided roadmap to consistently create remarkable marketing
  • Go into your next creative brainstorm ready to ask the right questions
  • Understand how even "boring industries" can create remarkable work
  • June 28
  • 11:10 am - 11:40 am
  • Stage 1
  • Become a friction master, slaying it daily in your business
  • Understand how to work cross functionally to solve friction issues around your organization
  • Learn about the tools available to help you combat friction
  • And, understand why friction is so important to your organization
  • June 28
  • 11:10 am - 11:40 am
  • Stage 3
  • Build your recipient list and segment strategically
  • Create the most compelling email copy and design
  • Understand which message ingredients pack a punch
  • Implement email testing strategies
  • Avoid common mail marketing mistakes
  • June 28
  • 2:10 pm - 2:40 pm
  • Stage 3
  • Understand the #1 reason content doesn't convert for most companies
  • Launch a content marketing program with no budget
  • Measure the success of your content strategy the right way
  • June 28
  • 2:10 pm - 2:40 pm
  • Stage 5
  • Implement strategic location-focused CTAs and ad units
  • Adapt voice search to your paid media strategies
  • Increase engagement and conversions though social media
  • Optimize your mobile page speed and design for the thumb
  • June 28
  • 3:00 pm - 3:30 pm
  • Stage 1
  • Reframe your content strategy to make your organization a thought partner, rather than a thought leader
  • Better understand the B2B audience and their needs
  • Be the go-to source of content for executives
  • Innovate with distribution, format and cadence to reach your target audience
  • June 28
  • 3:00 pm - 3:30 pm
  • Stage 3
  • Reframe your content strategy to make your organization a thought partner, rather than a thought leader
  • Better understand the B2B audience and their needs
  • Be the go-to source of content for executives
  • Innovate with distribution, format and cadence to reach your target audience
  • June 28
  • 3:50 pm - 4:20 pm
  • Stage 1
  • Develop genuinely useful personas
  • Incorporate user roles more strategically into your integrated marketing plans
  • Create Customer Journey Maps that are actually usable
  • Introduce Experience Maps into your digital strategy
  • Develop better, more advanced A/B Testing methodologies
  • June 28
  • 3:50 pm - 4:20 pm
  • Stage 3
  • List the five characteristics of human happiness that influence brand loyalty
  • Understand how far apart our conscious minds are from our unconscious when it comes to what we say vs. what we do
  • Define your brand’s ESP – Emotional Selling Proposition
  • Better use marketing and digital technology to create emotional bonds and psychological loyalty

Join us at DS Denver 2017

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