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Jeanette McMurtry

Author of "Marketing for Dummies"
Jeanette McMurtrey - Elateral

Jeanette McMurtry is the CMO of Elateral, and author of "Marketing for Dummies". She’s an expert on psychology-based marketing and selling, consumer behavior, direct response, branding, and engagement strategies for increasing lifetime value. Jeanette is also a strategic advisor for global and national brands including Sony, Globe Life, National University, DMA Education and more. Additionally, she’s the author of "Big Business Marketing for Small Business Budgets (McGraw Hill)", a columnist for "DM News" and "Target Marketing", and a contributor for business publications worldwide including Forbes.com.

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