Accessing customers quickly to gather resonant, actionable insight is seen as time consuming, often outsourced to third parties. This session will challenge CX and UX professionals to see customers differently. We will explore efficient engagements that expose both quick wins and long-term depth of insight, building customer loyalty.

After this session you’ll be able to:

  • Develop strategically targeted ongoing customer/user forums
  • Create research activity that is engaging for the participant (not just another survey!)
  • Embrace mixed methods across quant and qual to build rich insight