Facebook launches new products frequently and needs to educate its users about how to best use them. For example, a typed post search has the intent of finding specific content; however most searches are navigational; this new functionality was largely unknown. This presentation will focus on illustrating the analytics and modeling behind a successful marketing program to promote post searches.

At the end of this session, you’ll be able to:

  • Use complex A|B testing and customer segmentation
  • Employ advanced funnel adoption techniques
  • Learn and apply new predictive modeling ideas to refine your targeting strategies