Serving up the right message, at the right time, to the right person is the goal of all marketers. With the amount of data and digital channels available today we are getting closer and closer to hitting that goal at a scale.

At the end of this session, attendees will be able to:

  • Create and execute an effective multi-channel strategy
  • Deliver coordinated and personalized messages by account and persona
  • Measure and attribute channel contribution to pipeline and revenue