Conventional social media brand personas, mirroring target markets, suffer important limitations: they lack consistency, uniqueness, genuineness and unity, which affect the overall brand positioning. To improve social media brand personas, and overcome the above limitations, archetypal brand personas are advised. These are particularly suited for the social media environment as they tap into fundamental patterns hardwired into the human mind. They are more meaningful and engaging, better able to cut through today’s online clutter.
After the session, you’ll be able to:
- Cite the limitations of conventional, commonly-used brand personas
- Define what archetypal brand personas are and how they are different from brand personas
- Understand how leading brands already use archetypal brand personas
- Develop your own toolkit of highly effective archetypal brand personas