SEO is currently going through a hard disruption that most marketers are not aware of. The old concept of ranking factors is dead, search results pages are radically changing and user signals have more and more impact. Machine learning is the (buzz) word of the hour. In this presentation, you’ll discover how machine learning applies to rankings and what specific tactics you have to apply to be successful in SEO in the future.
After this session, you will be able to:
- Structure your SEO roadmap
- Know what to make room for in your SEO budget as a marketing executive
- Create your content in a way machines and humans like it
- Better place yourself in your competitive environment