In this era of digital marketing and online interaction, marketers are tasked with the challenge of connecting with consumers where they’re making spending decisions—in their local communities. National brands face many challenges when trying to reach consumers hyper-locally, with relevant messaging, targeting, and authentic word-of-mouth. This session will teach you how to overcome those challenges.
At the end of this session, you’ll be able to:
- Understand why national brands need to connect with customers locally
- Establish themselves as a trusted neighborhood name through recommendations and word-of-mouth
- Drive awareness hyper-locally with granular targeting, messaging, and segmentation
- Leverage a unique context and reach audiences in the mindset to get things done