In this session, Michelle Roberts will share the biggest problems encountered while helping hundreds of clients grow their AdWords and Bing accounts into profitable channels. You’ll get her first-hand experience on how to use technical strategies to make campaigns successful. More importantly, she’ll provide tips and tactics for you to adjust your campaigns and avoid problems.

At the end of this session, you’ll be able to:

  • Align metrics from AdWords to make big impacts on your business goals
  • Use tips on how to influence and increase Google’s elusive Quality Scores in your campaigns
  • Leverage your mobile strategy in our micro-moment world
  • Avoid or correct common pitfalls of remarketing/RSLA