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Agenda

Session Filters

Day 1 Tuesday, June 27

  • June 27
  • 8:30 am - 12:45 pm
  • Stage 1
  • Pre-Conference
  • Strategy Development | How to create a plan that guides all your content efforts
  • Ideation | Ways to play ""content Moneyball"" and come up with hundreds of topic ideas painlessly
  • Content Creation | What types of content are out there and how each can be created
  • Optimization | Don’t press publish before you follow these simple, yet essential SEO best practices
  • Promotion | Get social and understand what platforms work best for you and if paid ads can help
  • Distribution | How you can get more eyes on your content through targeted, off-site channels
  • Lead Nurture | Email is a vital component of a content strategy that keeps your relationships alive
  • Measurement | Learn what core KPIs to look at to understand failures and successes
  • June 27
  • 1:15 pm - 2:15 pm
  • Opening Keynote
  • June 27
  • 2:35 pm - 3:05 pm
  • Stage 3
  • Better understand what it takes to create a great end to end experience with connected products
  • Effectively strategize for every touchpoint with the customer and make sure they all tell the same story.
  • Connect emotionally with your users by telling stories with data
  • Embrace design constraints and use them to your advantage
  • June 27
  • 3:25 pm - 3:55 pm
  • Stage 1
  • Understanding of how using video builds authenticity and trust
  • Identify opportunities to use video across your business
  • Develop a toolkit of Video production tips to get started right away
  • June 27
  • 3:25 pm - 3:55 pm
  • Stage 2
  • Design and implement a winning ABM strategy at your organization
  • Understand how to design the most effective personalized campaigns for your company
  • Craft and implement personalized content to attract the right audience in your ABM campaigns
  • June 27
  • 3:25 pm - 3:55 pm
  • Stage 3
  • Assess the state of computational approaches to emotional sensing in both hardware and software modalities.
  • Better understand the scientific complexities of measuring human emotion.
  • Develop a perspective on computational approaches to emotional sensing.
  • June 27
  • 4:15 pm - 4:45 pm
  • Stage 4
  • Choose between outsourced and in-house content providers
  • Put the best people in content development roles
  • Use proven ways to get your writers on the same page
  • Build a sustainable process that will keep you producing great content -- without going insane.
  • June 27
  • 5:05 pm - 5:35 pm
  • Stage 3
  • Change user behavior from “transactional” to “relational”
  • Use algorithms to drive content personalization, and when each works best
  • Implement workflow processes that augment staff labor with automatic data-surfacing
  • June 27
  • 5:35 pm - 6:30 pm

Opening Reception

Day 2 Wednesday, June 28

  • June 28
  • 8:30 am - 9:00 am
  • Stage 2
  • New processes and strategies for implementing predictive analytics in your business
  • Real world cases and results of Predictive Analytics to shape your strategic roadmap
  • Current trends of adoption of Predictive Analytics, by industry vertical
  • A peek at the role of Predictive Analytics and AI in the digital world
  • June 28
  • 9:20 am - 9:50 am
  • Stage 1
  • Understand ways that real-time data capabilities can help increase your business revenue
  • Learn how to use real-time data to surface personalized experiences
  • Leverage behavior data to increase retention and conversation
  • Enable innovation in your business though data insights
  • June 28
  • 9:20 am - 9:50 am
  • Stage 2
  • Use the provided roadmap to consistently create remarkable marketing
  • Go into your next creative brainstorm ready to ask the right questions
  • Understand how even "boring industries" can create remarkable work
  • June 28
  • 10:10 am - 10:40 am
  • Stage 1
  • Understand key marketing trends driving change and innovation in marketing technology
  • Identify strategic marketing technology capabilities that drive business value
  • Discuss how enterprise marketing technology will evolve over the next several years
  • List the hottest emerging marketing technologies
  • Review a new marketing technology framework to meet marketers’ needs
  • June 28
  • 11:10 am - 11:40 am
  • Stage 1
  • Understand why the Bee is such an important framework for your marketing decisions
  • Take the Beyoncé approach to your marketing efforts
  • Approach how you keep you and your organization aligned to your customer's needs, and
  • Enjoy some of Sasha Fierce's favorite jams along the way
  • June 28
  • 11:10 am - 11:40 am
  • Stage 3
  • Build your recipient list and segment strategically
  • Create the most compelling email copy and design
  • Understand which message ingredients pack a punch
  • Implement email testing strategies
  • Avoid common mail marketing mistakes
  • June 28
  • 11:10 am - 11:40 am
  • Stage 4
  • Interpret performance metrics for stronger signals about what’s working and what’s not
  • Translate metrics to staff to make data actionable
  • Use real-time analytics to deepen engagement on specific pieces of content
  • June 28
  • 12:00 pm - 12:30 pm
  • Stage 1
  • Showcase the best in class budgets and how they are utilized
  • Make the case for increased paid social media budgets
  • Show the true value of your marketing efforts and the impact on business results
  • June 28
  • 12:50 pm - 1:50 pm
  • Lunch Keynote
  • June 28
  • 2:10 pm - 2:40 pm
  • Stage 3
  • Understand the #1 reason content doesn't convert for most companies
  • Launch a content marketing program with no budget
  • Measure the success of your content strategy the right way
  • June 28
  • 2:10 pm - 2:40 pm
  • Stage 4
  • Understand the fundamentals behind why Design Thinking works
  • Implement a rock solid Design Thinking process to your product and marketing campaigns
  • Advanced tops for applying Design Thinking Methodology to your web strategies
  • June 28
  • 3:00 pm - 3:30 pm
  • Stage 1
  • Integrate Snapchat and Instagram Stories into your social strategy to drive business with younger consumers
  • Determine how your brand can scale its micro-storytelling content efforts even with a small team
  • Create compelling micro-storytelling content regardless of industry
  • Apply the latest best practices in on-demand Snapchat geofilters—from graphics and pricing to strategic targetinge
  • June 28
  • 3:00 pm - 3:30 pm
  • Stage 3
  • Reframe your content strategy to make your organization a thought partner, rather than a thought leader
  • Better understand the B2B audience and their needs
  • Be the go-to source of content for executives
  • Innovate with distribution, format and cadence to reach your target audience
  • June 28
  • 3:50 pm - 4:20 pm
  • Stage 1
  • Develop genuinely useful personas
  • Incorporate user roles more strategically into your integrated marketing plans
  • Create Customer Journey Maps that are actually usable
  • Introduce Experience Maps into your digital strategy
  • Develop better, more advanced A/B Testing methodologies
  • June 28
  • 3:50 pm - 4:20 pm
  • Stage 3
  • List the five characteristics of human happiness that influence brand loyalty
  • Understand how far apart our conscious minds are from our unconscious when it comes to what we say vs. what we do
  • Define your brand’s ESP – Emotional Selling Proposition
  • Better use marketing and digital technology to create emotional bonds and psychological loyalty
  • June 28
  • 5:30 pm - 6:30 pm

Closing Reception

Join us at DS Denver 2017

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